Reebok will launch a new fully-integrated campaign – The Sport of Fitness Has Arrived – in Singapore. As a part of the campaign, Reebok is inviting consumers to take part in the “Reebok Experience Zone” to discover and experience CrossFit®, the revolutionary strength and conditioning program, and RealFlex, Reebok’s latest footwear technology engineered with independent multi-directional nodes that promotes natural movement and flexibility.
The Reebok Experience Zone will take place at Suntec City Mall from 30 April to 6 May, and at JCube from 14 May to 20 May. CrossFit trainers will be doing CrossFit demonstrations at the following days and timings:
Suntec City Mall
3 May (Thursday) and 4 May (Friday): 12pm to 2pm and 6pm to 8pm
5 May (Saturday) and 6 May (Sunday): 12pm to 5pm (Regular intervals)
17 May (Thursday) and 18 May (Friday): 12pm to 2pm and 6pm to 8pm
19 May (Saturday) and 20 May (Sunday): 12pm to 5pm (Regular intervals)
During the above CrossFit demonstrations, people will be offered the chance to participate in a “Mini CrossFit Challenge” where top winners will win prizes sponsored by Reebok.
Consumers who are interested to participate will have to sign up between 3 May (Thursday) to 5 May (Saturday) at Suntec City or between 17 May (Thursday) to 19 May (Saturday) at JCube. Mini CrossFit Challenge will be held on both Sundays on 6 May and 20 May at 3pm.
Reebok’s new campaign aims to change the way people perceive, define and experience fitness, and ultimately show the world that fitness can deliver everything they love about sport. The campaign unveils this sport – one that is about community, competition, camaraderie, and results – through its focus on CrossFit, one of the fastest-growing fitness movements in the world.
Though CrossFit is rather new in Singapore, it is growing exponentially around the world because when people discover CrossFit, they change more than just their fitness – they change their lives.
All of this happens in a shared community cheering each other on as they push themselves, and each other, to reach their respective goals. The “Reebok Experience Zone” provides local consumers a unique opportunity to experience CrossFit and try out Reebok’s newest footwear, RealFlex, at the same time.
The Reebok Experience Zone is a free and interactive retail event for consumers of all ages to participate in.
The partnership between Reebok and CrossFit, which was forged in 2010, is a natural collaboration between two companies that are committed to empowering people around the world to be fit for life. Reebok opened its first Reebok CrossFit box, Reebok CrossFit One, for employees at its global headquarters in September 2010, and by doing so became a part of CrossFit’s worldwide network of affiliated gyms. Today, more than 400 employees a week complete WODs at Reebok CrossFit One. Globally, nearly 1000 Reebok employees are CrossFitters. Also, nearly 100 employees have completed the CrossFit Level 1 trainer course.
Reebok also supports CrossFit’s fitness program and the CrossFit community through a number of initiatives and activities, including sponsoring The 2012 Reebok CrossFit Games and additional Reebok CrossFit box openings.