The new sleek format takes on a modern design that seeks to align with consumers’ lifestyles. “At Tiger Beer, we always strive to be at the forefront of innovation. Our new sleek cans are more stylish and sophisticated, an appearance that is as refreshing as the much-loved Tiger Radler within,” says Ms Venus Teoh, Marketing Director at Asia Pacific Breweries Singapore. The can size also meets today’s consumer preferences in terms of being sleeker, easier to hold and transport, and able to chill quicker than the regular cans.
In addition to the brand new look, consumers can gear up their taste buds for the festive season with the limited edition Tiger Radler Lime & Ginger, a zesty and refreshing take on the tradition of mixing beer with lemonade to create a refreshing, thirst-quenching beverage that’s ideal for Singapore’s tropical weather.
Brewed with Tiger Beer, Tiger Radler Lime & Ginger combines the iconic lager with natural lime juice and ginger extracts, giving the beer a distinctly unique flavour profile that is unexpectedly refreshing. At 2% ABV, this beverage is perfect for lighter drinking occasions and gatherings, best enjoyed with friends and family.
The sleek limited-edition Tiger Radler Lime & Ginger and Tiger Radler Lemon (2% ABV) are available in a 6-can (6 x 330ml) pack at major hypermarkets, supermarkets and convenience stores, while stocks last.