The women’s campaign for Adidas Originals White Space Project (WSP), consisting of nine different cities across the globe, each of them providing a stage for young women to express their creativity and show their originality.
We take a look at behind of the scene of the running campaign ad in New York City, adidas Originals tapped the women’s lifestyle blog, Highsnobette, and two influencers – musical sensation sensation Yuna Zarai and fashion personalities, Coco + Breezy.
Coco + Breezy, twin sisters and accessories designers, have established a niche in the eyewear market with their signature frames. Their creativity and influence speaks to the young woman who aspires to make her mark in the world.
Known for her unique personalized style and singing talent, Yuna Zarai has recently catches a lot of attention after her hit single “Live Your Life” was released and produced by American rapper and fashion designer Pharrell Williams.
On 24th April 2012, the adidas Originals store in Soho will transform from a white space and play host to an event showcasing the talents of Highsnobette, Coco + Breezy and Yuna Zarai.