International footwear and accessories brand, ALDO maintains its momentum of ‘movement’ for its Spring/Summer 2017 Campaign with the portrayal of progress and positive action through the use of collage. In line with the brand’s ethos: ‘
aspire and move forward’, the dynamic Spring/Summer 2017 Campaign showcases the latest footwear and accessories stories for the style-seeking consumer by presenting the beauty of moving towards achieving one’s best self.
Zeroing in on the action of moving forward in time with purpose and optimism as well as the expression of life’s trajectories – both big and small, ALDO’s Spring/Summer 2017 Campaign aims to inspire consumers to join the movement in expressing their personal style with jubilance and confidence. To bring this vision to life, ALDO sought out top fashion photographer Julia Nonna and stylist Emilie Kareh.
For the ladies, spring collections see the incorporation of fun details, such as tassels, perforated leather and metallic accents across bright colours, pastel hues to classic neutrals, while summer collections take on a edgier front with rhinestone embellishments and on-trend flower embroideries in crisp white and varying shades of nude.
For the men, sharp-looking shoes reign for spring as the modern male journeys through a variety of occasions from casual dates to business lunches in style and elegance, while summer offers an exciting mix of trendy sneakers, casual slip-ons and woven leather footwear.