So apparently when Ke$ha exploded into the scene with the best selling single of 2010 Tik Tok, the folks at Baby-G sat up and listened! Today, the global superstar and platinum selling singer/songwriter and the fashion-forward Baby-G brand announce the launch of two Ke$ha-designed watches – CASIO BGA-200KS-1E and BG-5600KS-7.
Bringing her signature brand of sass and style to the table, Ke$ha infuses two of her most signature themes into the design of her timepieces – animal print and All-American. Both watches are also adorned with Ke$ha’s signature ‘Ke$ha’ logo.
The BGA-200KS-1E harkens to Ke$ha’s wild side, as well as what is arguably the most identifiable theme in Ke$ha’s music and style – animal print. She designed this watch with a leopard print pattern on the watch face and the black resin strap. The watch is 100m water and shock resistant. It is equipped with an LED Light, world time from 48 cities and 29 time zones, a daily alarm, 1/100th second stopwatch, countdown timer, 12/24 hour formats and a mute function.
For her second design, Ke$ha created the patriotic BG-5600KS-7 model which features a splash of red, white and blue complete with stars – iconic traits of the American flag. The watch features 100m water and shock resistance, EL backlight with afterglow, 48-city world time, four daily alarms and one snooze, countdown timer, 1/100 second stopwatch, mute function and 12/24 hour formats.
“I’ve been designing and making my own clothes since I was young and as an artist, I design all of my stage costumes,” said Ke$ha, the ambassador of Baby-G.
“This experience with Casio is so exciting because it’s my first collaboration as a designer and it’s extra meaningful because I wrote my first single ‘TiK ToK’ on a Casio keyboard.”
“In creating my red, white and blue watch, I was obviously inspired by the American flag because it’s a recurring theme in my aesthetic but also represents freedom of speech – a right I passionately exercise in my life and in my music. Leopard print is another recurring theme in my look, which I like to wear because it brings out my animal inside. I hope when people wear my watches they’re reminded to express themselves always and never lose the animal inside themselves.”
The Casio BGA-200KS-1E (S$147) and BG-5600KS-7 (S$137) are available at all Casio G-Factory stores and authorised dealers.
Rock on, GRACiE