Bentley Motorsport has signed a three-year sponsorship deal with luxury manufacturer Princess Yachts, which will see the two global brands partner together in exciting motorsport activities around the world.
The partnership brings together two British brands that epitomises performance, elegance and luxury, mixing cutting-edge technology with traditional craftsmanship and setting new standards within their industries.
To mark the event in true style Princess was granted special permission to cruise around the protected freshwater Marina, allowing guests to take in the iconic vista of the Singapore skyline including Marina Bay Sands and Fullerton Bay Hotel.
Princess Yachts will join Bentley Motorsport’s other brand partners and the iconic luxury yacht manufacturer’s branding will be seen on the new 2017 livery for the Continental GT3s racing in the Blancpain GT Series in Europe, Pirelli World Challenge in the USA and China GT series in Asia.
Kiran Haslam, Marketing Director for Princess Yachts said: “The partnership has always been very real in the hearts and minds of our customers. Currently Princess customers engage with Bentley at most of our global events, and in Düsseldorf this year, where Princess displayed the largest line-up at BOOT 2017 we teased the new motorsport partnership at an exclusive private event. The enthusiasm and excitement generated was incredible, and the opportunities for both Bentley and Princess to work together collaboratively has ignited a series of exciting activities that we intend to reveal in the coming months.”
“We first ran with the Princess Yachts branding on the Continental GT3 when we raced at Bathurst 12 Hours,” commented Bentley’s Director of Motorsport Brian Gush. “The logo was shown on TV on the side of the Bentleys for almost two hours of the 12-hour race, which we all agreed was a fantastic amount of air-time. The partnership went well and we were all keen to progress it further.”
In addition to branding, the partnership will include joint activities that bring the worlds of luxury yachts and exhilarating motor racing together, to deliver truly exceptional experiences to Princess and Bentley customers all across the world.
Princess’ presence at the Singapore Yacht Show and the exclusive partnership with Bentley marks a significant move to establish Singapore as a luxury superyacht destination, and the start of an ambition to realise the city as one of the world’s key luxury yachting hubs.