With its continued emphasis on creativity and innovation, BreadTalk has set its sights on Japan this season to create a limited-edition range of Japanese-inspired buns and cakes. Just in time for Japan’s annual sakura season, the range celebrates the country’s famed culinary standards, innovative flavour combinations and unique culture.
Unveiling the Japanese-inspired range
A perfect example of BreadTalk’s craft and experimental creativity, the limited-edition range of ten items including buns, cakes and pastries, aims to bring the unique flavours of Japan to our shores. A rich country for inspiration, the new Japanese-inspired range is the brainchild of BreadTalk’s R&D masterchefs, Masterchef Atsushi Murata and Masterchef Janson Loo. Together they have created a range that reflects the aesthetic beauty of cherry blossom trees and brings to life Japanese local street food favourites like okonomiyaki and yakitori for Singaporeans to enjoy.
Take to the streets of Hiroshima, famed for its Japanese savoury pancake, with our Oh! Konomiyaki bun which combines the distinctive seaweed, cabbage and bonito flakes of traditional okonomiyaki. For the ultimate in cool Japanese bar vibes, sample the yakitori-inspired (grilled meat skewer) Bacon Kushiyaki or transport yourself to Japan’s sakura-lined streets with Ms Berry Blossom, our sweet treat of a bun.
“Japan has such a rich culture and is known around the world for its unique flavours and ingredients. We’re excited to launch a range that combines amazing Japanese flavours with our BreadTalk chefs’ famed creativity and imagination.” said Joanne Wong, Senior Brand Development Manager, Bakery Division. “Our international footprint enables us to bring flavours and ingredients from a unique culture like Japan to our stores here in Singapore.”
Mirroring the quality of Japan’s artisanal culture
One of the leading countries in Asia for innovative baking, Japan has a strong reputation for quality. While putting together this range, BreadTalk’s R&D team undertook research trips to Japan to study its latest trends and baking techniques. From using Japanese-milled flour to produce bread a with a lighter, softer texture, to using milk from Hokkaido to create that perfectly smooth, creamy taste in its cakes, BreadTalk is committed to creating products of the highest quality.
An indelible part of the region’s bakery scene for the past 17 years, BreadTalk strives to make every day an exciting new experience for their customers through these seasonal creations. Since its founding, BreadTalk has accumulated an extensive catalogue of over 1,000 recipes created from scratch, and continues to add to this impressive achievement through curated partnerships and constant exploration of new techniques, inspirations and flavours.
Buns from the Japanese-inspired range will be available at all BreadTalk stores while cakes will be available at selected stores from now. Retail prices start from SGD1.50 for buns and from SGD16.50 for whole cakes.
To celebrate the launch of our Japanese-inspired range, receive $1 off by purchasing at least 1 item from the Japanese-inspired range, with a minimum spend of $6 in a single receipt using Singtel Dash. Terms and conditions apply. In addition, share your favourite Japanese foodie experience on BreadTalk’s Facebook page by 25th March and five lucky winners will stand a chance to win a SGD10 BreadTalk voucher.