It’s the end of the world, baby! The Campari Calendar makes a toast to life in its 2012 calendar edition. It takes its inspiration from the buzz around the prediction that, according to the ancient Mayan culture, the world as we know will end on 21st December 2012 and enter a transformative period.
Campari’s answer to this ‘gloomy’ imaginary is to react, in an energetic and positive way, without compromises, in countertendency with the main stream. Therefore, with nothing but a blur of unknown possibilities, Campari takes a positive look at intriguing theories, and presents them visually in a series of powerful, awe inspiring photos starring Hollywood actress and supermodel, Milla Jovovich.
Set to take the audience on a stunning visual voyage, the calendar showcases Campari’s latest female protagonist in vivid shots, as she enacts hypothetical scenes about the end of the world. With scenarios inspired from modern cinematography, mythological and biblical origins, the calendar explores remarkable events from dramatic Desertification and Hurricanes to Alien Invasion and Meteorite.
Posing in magnificent couture, Jovovich successfully captivates viewers as she exudes a determined attitude, evoking power and control upon the unknown, and makes a toast to life with her co-star, Campari.
Campari takes this opportunity to celebrate life creatively with optimism and energy, encouraging people the world over to join them in creating passionate, memorable moments to remember, by raising a glass together.
Milla Jovovich comments on her experience: “As a model and an actress, this was an exciting new challenge for me, combining the skills to bring to life each of the hypothetical events in a theatrical, yet sophisticated way. What attracted me most to the project was the powerful inspiration behind it, as well as the positive approach of celebrating life with a special toast, with friends and family.”
The Campari Calendar, of which only 9,999 copies are printed, will not go on sale but will be distributed to friends of Campari internationally. But no worries as Nookmag shares with you the stunning exclusive images from the calendar.
The concept of ‘It’s the end of the world, baby!’ was created by Euros RSCG Milano. Working alongside side photographer Dimitri Daniloff on the project was creative directors Eric Loi and Dario Villa, led by executive creative director Giovanni Porro. The executive production was executed by SeaSun Production.
Let’s toast to life,