Carlsberg sure knows how to wrap things up! After a season of emotional highs and distress, depending on who you were supporting in the Barclay’s Premier League (we know it’s not over yet, but still – emotional it will be), you’ll need a good drink or two. As the Official Beer of the BPL, Carlsberg will be creating Everyone’s Home Ground, an exclusive and premier live screening event on the final day of the BPL. Giant TV screens and deluxe couches will amplify your football experience. This is the luxurious dream environment where football and Carlsberg fans will be able to go all out and unleash their emotions.
Everyone’s Home Ground will be held on the final day of the BPL on 11 May 2014 at Suntec City which could potentially be the most important day of the season for fans of title contenders, Chelsea, Liverpool, Arsenal and Manchester City. Adding on to the celebrations, Carlsberg will also be giving one lucky consumer at Everyone’s Home Ground the ultimate premier feeling with an all-expense paid VIP Carlsberg experience for two to watch a live BPL match in the UK. Want invites and the chance to win this trip? Visit the Carlsberg Facebook app to let them know what you’d like to see and experience. Based on your answers, a total of 50 lucky winners to receive invites and each winner will be able to bring along three friends to the live screening on 11 May. Some of your suggestions will also be included during the event! A nationwide promotion will further increase your chances on winning the trip and limited edition Carlsberg merchandise. From 1 April to 16 May 2014, submit 3 Trophy Icons CGL Crown Liners and/or purchase $15 worth of Carlsberg products to stand a chance to win the $25, 000 trip. You can also submit 1 Sports Bag Icon to win a limited edition Carlsberg Sports Bag, and 8 Hop Leaf Icons to win Carlsberg Sports Whistle Bottle Opener Packs. For a chance to win exclusive Carlsberg Compressed Towel, purchase the CGL 323ml 6-pack! These promotions are available at coffee shops, supermarkets and convenience stores across Singapore. “Whether it is jumping on the sofa with joy when their favourite team scores a goal or pulling out their hair with frustration when the referee makes a bad call, these are the premier feeling that calls for a Carlsberg,” said Bernard Lim, Head of Marketing, Carlsberg Singapore. Find out more at www.carlsberggroup.com and www.facebook.com/carlsbergsingapore.