Imagine wanting an ice cold beer but not having a bottle opener with you.
With Carlsberg latest Carlsberg Smooth Draught Pint which features a “POP Cap”, you can say goodbye to this problem. The “POP Cap” allows you to literally pop a draught and enjoy probably the smoothest beer in the world anywhere! Replacing the traditional pry-off cap, the revolutionary “POP Cap” does away with the need for a bottle opener and marks Carlsberg as the first beer brand in Singapore to offer this unique pull-ring feature for its pint bottles.
“Carlsberg Smooth Draught has been a success since its launch with positive sales growth and encouraging brand equity. Beer drinkers love the smooth sensation available in a bottle or can, allowing them to enjoy draught beer anytime, anywhere. Building on its increased popularity, we believed this innovative “POP cap” that made Carlsberg Smooth Draught easier and more fun to consume will revolutionise the draught beer drinking experience that – ‘Now You Can POP A Draught Anywhere!’” says Mr. Olivier Dubost, General Manager of Carlsberg Singapore.
The “POP cap” is probably the biggest innovation yet for the Carlsberg brand as Singapore is the second amongst 140 Carlsberg markets globally to adopt this technology. Available in 325ml and 580ml bottles, the Carlsberg Smooth Draught’s “POP Cap” is an easy-to-open mechanism that simply requires lifting the ring and then pulling it in a swift motion. The distinctive “pop” is a resounding invitation for you to enjoy our draught’s signature silky smooth texture.