Stirring up a storm yet again this year, Carlsberg’s ‘Where’s The Party’ is truly the ultimate cosmopolitan party for the vicious party animal within. Only true partygoers are awarded invites to one of this year’s greatly anticipated party events.
To score a shot at winning an invite to ‘Where’s The Party?’ Asia, an exclusive celebration at an overseas mystery location, dive into the ‘Where’s The Party?’ Facebook app launched by Carlsberg from 10 May to 22 June. The app aims to test users on their ‘party worth’ by deploying several challenges online and offline to boost their party scores.
Each user is given a unique Carlsberg party character at first. To gain points, users can choose to check-in at several locations, snap and upload a picture of themselves with Carlsberg or playing the ‘Where’s The Party?’ picture game on the app. Be warned, for there will be a mystery challenge which will be revealed sometime during the six week campaign.
Every week, two lucky fans with the highest party scores on the app will be receiving invites to ‘Where’s The Party?’ Asia! So that would add up to a total of 12 different winners with each winner being able to bring two friends along for the ride! And to turn things up, the top three most party worthy participants on the Facebook app will win the grand prize of an all-expense paid VIP trip, to party with world famous DJ/producer Axwell at ‘Where’s The Party?’ in the heart of Europe! Each winner will also be able to bring two additional friends for the priceless party fun.
Carlsberg is also bringing the ‘Where’s The Party’ hype outside the online world. Be on the lookout for Carlsberg’s hit-squads, giving out limited edition Carlsberg giveaways to party goers while grooving to the beat of their boombox, at various locations around Singapore, including No. 5 @ Emerald Hill, Shuffle @ Clarke Quay, One Fullerton and Sentosa from 17 May 2013. Below is a list of dates and locations to meet the hit-squads and score some goodies!
More information is available at Carlsberg’s Facebook.