Tough, extreme and aggressive – qualities that has built the bridge between Casio G-Shock and Formula Drift in an exhilarating collaboration. Casio Singapore is proudly sponsoring Ken Gushi, one of the top competitors in the drifting arena, and his team, the G-Shock – Kumho Tires Drift team, in the 2012 Formula Drift Asia race.
Casio Singapore commemorates its first sponsorship of a race team with the launch of a limited edition G-Shock – the Casio G-Shock DW-6900CB-4DRIFTDS, specially designed by local streetwear label Flesh Imp.
Keeping with the red, black and white colour theme of the Formula Drift race, the straps of the digital timepiece feature the Formula Drift and Driftpac logo prominently. Inspired by the ‘stickerbomb’ sports culture whereby many different stickers are pasted on a car over a period of time to create a random yet one-of-a-kind design, the watch design by Flesh Imp combines elements of drifting and street culture to create a unique timepiece for the occasion.
Co-Founder of Formula Drift Asia (Driftpac) Marcus Lim enthused, “We are really excited about this unique collaboration between Formula Drift Asia and G-Shock. G-Shock has always been the leader in combining fashion forward wristwear with on-track athlete performance, a combination that is very much in line with the Formula Drift lifestyle. Ken’s cool California cred and aggressive driving style on the track embodies all the values that have made G-Shock the clear choice among extreme athletes today.”
Ken Gushi, armed with almost a decade of experience as a Formula Drift driver, launched his professional driving career at the age of 15 and has made his mark in prominent races such as the D1 Grand Prix of Japan and the Formula Drift Championship of the United States. Having seen his fair share of wrong turns on the race track, Ken’s stellar performance at the Formula Drift Asia series in Singapore in 2011 landed him a spot on the podium as the second runner-up and displayed his resilience as a professional driver, a quality that is reflective of the G-Shock brand positioning of portraying toughness and durability.
“I am very excited and honoured tokhave Casio’s support in the Formula Drift Asia race this year as I have always found the brand’s G-Shock watches to be an ideal accessory for sportsmen and those frequently on the go, like myself, as the timepieces are strong in withstanding rough situations and are known for their water/shock resistance and durability. Their trendy and vibrant designs are also very attractive, allowing for a tough watch with practical qualities without compromising on style,” said Ken Gushi.
Likewise, for its strength, adaptability and water/shock-resistant qualities, the Casio G-Shock complements the fast-paced and active lifestyle of Ken and his team, cementing the relationship between the brand and the drivers both on and off the race track.
The special collaboration timepiece, Casio G-Shock DW-6900CB-4DRIFTDS (SGD178) is exclusively available at the Casio G-Factory store at Bugis Junction.
Photos Courtesy of Lanz Leong