Ninja Warrior and Spartan Race enthusiasts can soon look forward to a new obstacle course in town. A pop-up military-inspired obstacle course – The Gillette ProShield Challenge –On May 20, 2017 / By Nookmag
Ninja Warrior and Spartan Race enthusiasts can soon look forward to a new obstacle course in town. A pop-up military-inspired obstacle course – The Gillette ProShield Challenge – is making its way to the heart of Orchard Road from now to 21 May.
Designed to provide a taste of the training Singapore’s national servicemen (NSmen) undergo, the obstacle course held at Plaza Singapura is part of Gillette’s #GilletteSalutes the NSman in You campaign to thank generations of Singapore’s NSmen for 50 years of serving and protecting the nation.
Open to members of the public, participants must race against the clock and conquer a series of obstacles – from scaling a warped wall to swinging from bar to bar and leaping across platforms – to complete the course. Check out this exciting teaser video of the course right here:
The first 150 participants on 21 May will each walk away with a pair of movie ticket vouchers. For the participant who clocks the fastest timing – prizes await. Best of all, participation is free!
1st Prize: 5 years worth of Gillette Fusion Proshield Razor and Blades, Gillette’s best razor to date
2nd Prize: 3 years worth of Gillette Fusion Proshield Razor and Blades
3rd Prize: 1 year worth of Gillette Fusion Proshield Razor and Blades
On top of that, Gillette’s most advanced razor, the Gillette Fusion ProShield Razor, will also be available at a discount, with the option of being customised with 10 different Limited Edition NS50 designs, and personalised too.
Grab your very own personalised NS50 razor or gift one to the NSmen in your life – whether a father, brother, partner or friend – who are often the unseen heroes and guardians of our shores, to show your appreciation for them and their service to the nation. With Father’s Day coming up, a personalised edition of one of their daily grooming essentials would make a great gift too.
The Gillette ProShield Challenge will be held from now to 21 May at Plaza Singapura, from 11am to 9pm.
Not able to get your hands on a personalised NS50 razor this weekend? Fret not – the customisable razors will also be available at several roadshows island-wide from now until July.
Sports enthusiasts and beginners, and Singaporeans in search of a new retail experience can now get access to over 100,000 sporting products at the new Decathlon Joo KoonOn May 15, 2017 / By Nookmag
Over a weekend at the end of May, Singapore’s creative community will be coming together in a majestic takeover of an iconic heritage building, the New Majestic Hotel,On May 14, 2017 / By Nookmag
Over a weekend at the end of May, Singapore’s creative community will be coming together in a majestic takeover of an iconic heritage building, the New Majestic Hotel, before its conversion into a new hospitality venture.
Curated by Carolyn Kan, Founder of KEEPERS and Carrie K., and jointly organised by Straits Clan, Multiply: A Majestic Playground will feature over 50 of Singapore’s most inspiring artists, designers, makers and craftsmen who will be taking over the building, telling their design stories and plying their wares.
“I have always found that when we bring the right people together, magic happens,” shares Ms Kan, Chief Curator of KEEPERS.
“We’ve gathered a very special collective of like-minded souls who share a common passion and desire to deepen appreciation and mutual respect for our growing pool of Singapore creative talent. This is an immense opportunity to showcase design in the least traditional sense of the word, and what better way for everyone to experience design in a relatable, and accessible, way than play?”
Making Way for the Straits Clan
Eleven years ago, the New Majestic Hotel shone a spotlight on Singapore design and on some of the city’s top creatives. The city’s first Design Hotel invited nine of Singapore’s then-emerging artists to integrate their brand of artistry into the hotel spaces, and also gave five top creative individuals from unique disciplines free rein to personalise a room each, in a tribute to and showcase of Singapore’s creativity and design vision.
Come end of May, the hotel will be making way for what will become Straits Clan, Singapore’s first private members club for entrepreneurs, creatives and persons engaged in social change. To mark this milestone and to honour the hotel’s creative roots, KEEPERS is excited to partner Straits Clan on this momentous design affair. Multiply is a Straits Clan series celebrating the multiplier effect of creative ideas when collaborations take place across or within disciplines. For its first edition, Straits Clan is working with Keepers to bring together the disciplines of art, design, drink, fashion, food, and music. This community of collaborators has been given the creative license to personalise every space within the historic building, and are taking this one-time-only opportunity to inject a sense of discovery, and play, into their installations.
The result, Ms Kan adds, is unpredictable, and the possibilities are endless. It also provides a fresh experience for audiences, who get the opportunity to rediscover a venue, and products, they think they’re familiar with, in an unexpected way.
Journey Around the Majestic Playground
The Majestic Playground will take you on an enthralling journey through four different themes across the four floors of the hotel.
The first floor invites you into a welcoming dream home. Reflecting the elements of the comforts you look forward to come home to, we start with desserts! Be tantalized by an array of specialty ice cream by Creamier, handmade chocolate truffles by Demo Choco and wash it down with a cup of freshly-brewed coffee by Choice Cuts Goods. All while they make you groove uncontrollably to sweet tunes by guest DJs as you add to your collection of rare vinyl records or shop local designer wares at the KEEPERS pop-up.
PONG TABLE BY PLAYplay
If savouries are more your thing, Jeremy of Preparazzi will be working with two other Singaporean chefs to create a selection of delectable pick-and-go dishes with a refreshing twist. When you’ve satiated your tummy, burn them calories off with a ping pong challenge on the specially designed Pong table by PLAYplay, surrounded by floral and art installations, a collaborative project by a florist and two artists.
Meander through the second floor and be transported into the world of art as you explore a collection of individual studios created by artists, craftsmen and design studios. Take a voyeuristic look into Lucinda Law’s live studio and watch her create life-like watercolour paintings, or experience Code Deco’s Singapore Stories through smell. Check out Carrie K.’s installation of stories told through jewellery, all the while keeping hydrated with some very unusual cocktails by The Little Bastard. Before you make your way to the third floor for some retail therapy, get yourself a bold henna tattoo of your vertebrae with Tiffany Lovage.
“JOURNEY OF EXPLORATION” BY YING THE LABEL
Get ready to be transformed as you enter the third floor, the fashion floor, which features a host of local designers touting different styles for both men and women. Get crowned with Singapore’s own milliner Eskpade while you vary your wardrobe repertoire with pieces by award winning designers Max Tan and Biro, Gin Lee, Matter Prints or RÊVASSEUR. Or find out what it takes to create fabric prints from art pieces with Li Ying of Ying The Label and walk away with a matching painting with your purchase of a limited-edition “Journey of Explorations” dress.
CHAMPION COLLOQUIAL BY SAM LO
Finally, on the fourth floor, meet more talents in the Artists’ Attic and immerse yourself in the interactive art installations by renowned local artists like the ‘sticker lady’ herself, Sam Lo, or see Dia, the lady behind the golden stairs, back in action. For some permanent art you can wear, get inked in The Tattoo Parlour featuring a roster of female tattoo artists from renowned tattoo studios including Vagabond Ink, The Bold Fox and King Kong Tattoo.
This collaborative show-and-sell showcase will take place on the weekend of 27 and 28 May from 11am to 10pm. Discover over 50 independent designers, artists, craftsmen, and chefs from fashion to food in the 2-day pop-up featuring retail, exhibitions, workshops, tastings.
Keep your eyes peeled for Converse’s Spring/Summer ’17 collection; the brand’s new and first ever collaboration with Nike’s very own Flyknit Technology. It is designed and created toOn May 1, 2017 / By Nookmag
Keep your eyes peeled for Converse’s Spring/Summer ’17 collection – the brand’s new and first ever collaboration with Nike’s very own Flyknit Technology. It is designed and created to provide ultimate comfort for everyone. By incorporating their sneakers with Flyknit Technology, Converse Chuck Taylor All Star x Nike sneakers is designed to keep feet light and easy all-day long. For those who can’t decide if they prefer a Converse or a Nike Flyknit sneaker better, collaborations between the two brands make this the perfect pair for you.
The brand’s new collection does not forget it’s classic Converse high-cut that is paired with welded micro suede upper. However, specifically for this collection, Converse will feature the Nike Lunarlon sock liners, topped with a Flyknit upper – all designed to fit like a glove, keeping it airy and comfortable that even your feet will thank you for it.
For those who are concerned with racking your brains out when it comes to matching your outfit with the sneakers, fret no more. The new collection features four different colour choices to choose from. For those who are monochromic in their fashion pieces, Black and Cool Grey is the pair for you. Rhubarb and White Mono True Indigo will go with those who prefer colours in their outfits. No matter your fashion choices, there is a colour for everyone.
The Converse Chuck Taylor All Star x Nike Flyknit Collection is available from April 28, 2017 at selected Converse boutiques for SGD169.90.
HOOQ – the largest Video on Demand service in South-East Asia, will be doubling down on local Asian stories, making a bold move into original content across theOn May 1, 2017 / By Nookmag
HOOQ – the largest Video on Demand service in South-East Asia, will be doubling down on local Asian stories, making a bold move into original content across the region. HOOQ will be announcing five all- new Asian originals, adding to its already comprehensive Asian catalogue. These five new projects, which will be announced at APOS this week, from across the region and take the form of 3 movies, a multi-episode series along with 5 pilots. The projects also transcend genre with romance, comedy and drama.
“There is a huge thirst for high quality, unique Asian stories, told from an Asian perspective. We aim to satisfy this with HOOQ Originals on our platform. These four new HOOQ Originals are going to whet your binge-watching appetite for drama, romance and comedies. This is just the beginning of a lot more exciting Asian originals to keep you HOOQ’d. We will continue to push boundaries, to evolve and stay committed to delivering unique, compelling and edgy Asian stories to our millions of HOOQ customers,” said Chief Executive Officer of HOOQ, Mr Peter Bithos.
These four new original productions come on the back of HOOQ and Globe Studios’ first highly anticipated original production On The Job – the pilot of which will now be released as a full-length movie followed by a 5-episode series forming Season 1. Directed by Erik Matti and co-produced with Reality Entertainment, this thrilling drama of crime, deceit and struggles touch scarily close to the hearts of the current underbelly deep in Filipino societal issues. The full-length feature film is slated for release in August 2017 followed six weeks later by the rest of season 1.
‘THE T PARTY’ [Project codename]
The second Filipino original production from HOOQ, code named ‘The T Party’, centres around today’s modern story of finding love on an online dating app aims to delight and entertain with its sexy, steamy yet funny romances. The development of an eight-episode series is now underway with top directors in the romcom genre including Joyce Bernal, as well as Marvin Agustin in his directorial debut. Each episode will revolve around intertwining stories based on finding love (or otherwise) through a popular dating app. It will be, in most ways, an unofficial guide, and a scandalous expose on the merry world of online dating, as navigated by an insider. This series is scheduled to debut exclusively on HOOQ in the late 2017.
MARLINA THE MURDERER IN FOUR ACTS: A DIRECTORS’ FORTNIGHT CANNES SELECTION
HOOQ’s first Indonesian original, “Marlina The Murderer in Four Acts” has been selected at the Director’s Fortnight session at the 2017 Cannes Film Festival. Marlina is HOOQ’s first venture into Indonesian production. HOOQ has chosen to co-produce this film with award-winning Indonesian film- maker Mouly Surya and producers Rama Adi and Fauzan Zidni. The film is a co-production between Cinesurya and Kaninga Pictures, Sasha and Co Production, Astro Shaw, HOOQ and Purin Pictures. Marlina tells a story of a young widow of the Indonesian hills of the Island of Sumba. Attacked and robbed by a gang of local men, Marlina exacts revenge on the entire gang. The next day, she commences a journey for justice, empowerment and redemption. But her road is long, especially when the ghost of her headless victim decides to haunt her. This is the first Indonesian film to have been selected at Directors’ Fortnight session and the fourth ever selected in Cannes. Marlina is targeted to hit the big screens towards the end of 2017.
In partnership with Starvision and CJ Entertainment, directed by Ody C. Harahap, Sweet 20 is an adaptation from a best-selling Korean movie called Miss Granny. This remake of the Korean comedy tells the story of a 70-year old grandmother, Fatmawati who was transported back to her youth as a 20-year old and becomes a star. However, an event occurs where she has to make the difficult decision to remain in her new life or return to being a 70-year old in order to save the life of her grandson. Sweet 20 is slated to hit the big screens in Indonesia this June.
The fourth and fifth HOOQ Original will be announced later this week during APOS.
HOW TO GET HOOQ
It’s easy to get HOOQ’d. Customers can simply download the HOOQ app from Apple Store or Google Play, sign up or log in, to access HOOQ’s extensive library of Hollywood and Asian hits. Find out more and sign up today for a 7-day free trial and pay for the subscription through credit card.
Chang, Thailand’s leading beer, partners with Artbox Singapore to bring the quintessential cosmopolitan Thai lifestyle to the shores of Singapore. As the Official Lager Beer Partner ofOn April 22, 2017 / By Nookmag
Salon de Royal Kyoto, a chocolatier café in Kyoto, will set foot for the first time overseas, and they have chosen Singapore as their first step. As anOn April 21, 2017 / By Nookmag
Salon de Royal Kyoto, a chocolatier café in Kyoto, will set foot for the first time overseas, and they have chosen Singapore as their first step. As an age-old chocolate house from the early Showa period, the café prides itself on its long history and tradition of making Japanese chocolate. What sets Salon de Royal’s chocolates apart is how they shine like jewels, and giving them a luxurious feel.
From now till the end of May 2017, Salon de Royal Kyoto’s chocolates and sweets will be made available to the public as a pop-up shop at Japan Food Town, level 4 of Wisma Atria.
“Salon de Royal Kyoto is well received among the locals here in Japan. We want more people, not just Japanese, to have a taste of what high quality chocolates made with time-old Japanese techniques taste like,” says CEO Ms. Machiko Maeuchi. The café in Kyoto sits next to a river. The quaint traditional atmosphere and modern stylishness blend together to create a unique space that welcomes guests from all over the world.
On 18 April, Tuesday, Chef Hiroyuki Emori, who is Salon de Royal Kyoto’s official advisor, graced the opening event in Singapore. This event was open to media and invited guests only, with a special ice-cream show – a unique dessert demonstration done for the first time ever. Chef Emori studied under the direct mentorship of Franck Fresson, award-winning Meilleur Ouvrier de France, in Pâtisserie FRESSON in France, and has won many awards at global tournaments, giving him worldwide recognition.
The public also watched similar demonstrations by Chef Emori on 19 April. Joining him were five other patissiers from the café in Kyoto to show off their chocolate-making skills that embody the pride of Salon de Royal Kyoto.
While Chef Emori will return to Japan after 19 April, the five patissiers will stay on for the entire promotional period to give demonstrations to the public at five different timings every day until the end of May. Viewers will get to see the techniques that go into making these popular Japanese chocolates known for their beautiful coatings, and even get to taste them for free.
Chocolates only available at the café in Kyoto will be on sale. One of the highlights of this campaign is a limited edition ice cream created especially for Singapore – a pecan nut flavoured ice cream with a hint of Kinako (soybean powder), all packed into a Monaka wafer. The pecan nut is the signature ingredient of Salon de Royal, and they use up to 1/3 of all pecan nuts produced in Japan. Chocolates range from SGD12.00 to SGD200.00.
Chocolates on sale:
– A pecan nut flavoured ice cream with a hint of Kinako (soybean powder), all packed into a Monaka wafer.
– The chocolate bon bon, often referred to as the king of chocolate. It is packed in traditional “Japanese lacquer” craft boxes or served in Matcha bowls.
– Salon de Royal Kyoto café’s most popular chocolate, the pecan nut chocolate, and other variations of the chocolate with flavours like Matcha, Caramel, Coco, Sesame, Strawberry and more.
Ahoy-Amoy, again! The highly anticipated Amoy St. Bloc Party returns this month, bringing its unique brand of revelry back to the streets of Amoy. A festival curated byOn April 20, 2017 / By Nookmag
Ahoy-Amoy, again! The highly anticipated Amoy St. Bloc Party returns this month, bringing its unique brand of revelry back to the streets of Amoy. A festival curated by home-grown brand Spa Esprit Group (SEG), feast and celebrate together in style with well-loved establishments on the block, including Ding Dong, boCHINChe, Employees Only, Le Binchotan, Burger Joint and Birds of a Feather, whilst taking in the rich heritage of Amoy Street. Local music and lifestyle collective Sunshine Nation, together with Singapore music talents Chris D and Zig Zach have your merrymaking needs covered, with headline performer UK electronic duo Maribou State making their highly anticipated Singapore debut. Little tots from Citikids Academy will also join in the celebration with traditional Singaporean performance acts.
“Last year, we took a chance and organised a small party to welcome and celebrate the wonderful mix of prominent and award-winning F&B brands that recently moved into the area,” says Cynthia Chua, Founder & Managing Director, Spa Esprit Group. “The response was overwhelming, which led us in our decision to bring back the Amoy Street Bloc Party this year. We have created something extraordinary, and this event is a continuation of our efforts to celebrate and rejuvenate the unique heritage associated with this special part of town,” she adds.
Singing to a similar tune is 8M Real Estate, one of the festival’s key partners. “The Amoy Street Bloc Party is an initiative that is close to our hearts. It is centred around our first property along Amoy Street which is curated with the best F&B establishments in the city and showcases 8MRE’s vision in creating lifestyle destinations,” affirms Ashish Manchharam, Managing Director, 8M Real Estate.
The inaugural edition last year – New Kids on the Bloc – saw the streets of Amoy transformed in a celebration of food, drinks, play and music, with an attendance of over 3,000 guests. This year, from 3.00pm to 10.00pm on Sunday, 23 April 2017, the popular Amoy Street within the cultural epicentre of Singapore’s Chinatown and on the edge of the Central Business District, will be keeping it good in the hood, and once again be transformed into an invigorating car-free party zone filled with fun, food, drinks and activities for the entire community. The Amoy St. Bloc Party is a project under the Urban Redevelopment Authority’s Streets For People programme, which provides support for community-initiated projects that transform Singapore’s streets into meaningful public spaces for everyone.
In line with the theme of keeping it good in the hood, the event this year features various activities suited for the whole community – from keeping the ‘kampung’ spirit alive through well-loved Singapore heritage games, to encouraging fit and healthy living through community multi-levelled yoga sessions by Yoga Movement and F45 athletic circuit sessions. For the musically inclined, don’t miss out the opportunity to Salsa down Amoy Street with Dee Gerodias, SEA Games medallist and professional dance athlete, who will be on-site giving pointers to perfect those dance moves.
Expect signature dishes and cocktails offered at discounted rates to satisfy the culinary and libation expectations of all festival-goers. Offerings range from playful modern Southeast Asian bites to hearty Argentine fare and local favourite wanton noodles, to stiff New York-style cocktails and frisky wines. Quench your thirst with Nakd Water, a super-soft artesian water drawn from one of the world’s deepest, oldest and purest water sources.
Adding to the festivities, 8M Real Estate will be giving away two weekend staycations to lucky festival-goers at their latest project, BASE Residences, a new city-living concept in one of their lovingly converted shophouses at 31 Hongkong Street.
Music, heritage games and exercises for all
In collaboration with Sunshine Nation, live performances and music acts, such as local selectors Chris D and Zig Zach, and headline performer UK electronic duo Maribou State, will take place throughout the day at the main stage outdoors. Well known for their unique style of compelling and deeply soulful sounds, Maribou State will perform a DJ set – a magical musical journey bound to be etched in the memories of all for time to come. Expect to also witness special performances by local hip-hop sensation ShiGGa Shay’s break-dancers, who’ll be strutting their stuff to traditional music.
Paying homage to the colloquial name of the street, Free School Street, indulge in a spot of nostalgic school games – traditional childhood games such as chapteh and five stones. Partygoers of all ages can take a breather with life-sized garden games, such as giant twister, giant jenga and connect four. For those looking to work up a sweat, partake in an athletic circuit by F45, one of the Singapore’s fastest growing fitness studios. Proponents of green living can learn to plant an edible garden of your own under the guidance of Singapore’s very own urban farming collective, Edible Garden City.
For the culture vultures, sign up for specially curated heritage trails by Geraldene’s Tours in the afternoon, or hop onto Singapore’s iconic rickshaw rides for sightseeing through the streets of Chinatown, and soak up the culture the city has to offer. Indulge in art and create your very own Amoy Street buntings to be put up along Amoy Street, with special colouring kits for both children and adults alike as part of the organiser’s efforts to encourage appreciation of the unique architecture along Amoy Street.
Amoy St. Bloc Party
23 April, Sunday
3.oopm to 10.oopm
Bentley Motorsport has signed a three-year sponsorship deal with luxury manufacturer Princess Yachts, which will see the two global brands partner together in exciting motorsport activities around theOn April 19, 2017 / By Nookmag
Bentley Motorsport has signed a three-year sponsorship deal with luxury manufacturer Princess Yachts, which will see the two global brands partner together in exciting motorsport activities around the world.
The partnership brings together two British brands that epitomises performance, elegance and luxury, mixing cutting-edge technology with traditional craftsmanship and setting new standards within their industries.
To mark the event in true style Princess was granted special permission to cruise around the protected freshwater Marina, allowing guests to take in the iconic vista of the Singapore skyline including Marina Bay Sands and Fullerton Bay Hotel.
Princess Yachts will join Bentley Motorsport’s other brand partners and the iconic luxury yacht manufacturer’s branding will be seen on the new 2017 livery for the Continental GT3s racing in the Blancpain GT Series in Europe, Pirelli World Challenge in the USA and China GT series in Asia.
Kiran Haslam, Marketing Director for Princess Yachts said: “The partnership has always been very real in the hearts and minds of our customers. Currently Princess customers engage with Bentley at most of our global events, and in Düsseldorf this year, where Princess displayed the largest line-up at BOOT 2017 we teased the new motorsport partnership at an exclusive private event. The enthusiasm and excitement generated was incredible, and the opportunities for both Bentley and Princess to work together collaboratively has ignited a series of exciting activities that we intend to reveal in the coming months.”
“We first ran with the Princess Yachts branding on the Continental GT3 when we raced at Bathurst 12 Hours,” commented Bentley’s Director of Motorsport Brian Gush. “The logo was shown on TV on the side of the Bentleys for almost two hours of the 12-hour race, which we all agreed was a fantastic amount of air-time. The partnership went well and we were all keen to progress it further.”
In addition to branding, the partnership will include joint activities that bring the worlds of luxury yachts and exhilarating motor racing together, to deliver truly exceptional experiences to Princess and Bentley customers all across the world.
Princess’ presence at the Singapore Yacht Show and the exclusive partnership with Bentley marks a significant move to establish Singapore as a luxury superyacht destination, and the start of an ambition to realise the city as one of the world’s key luxury yachting hubs.
Come April, Maggie Joan’s is delighted to reveal its latest Kitchen Takeover with Chef Taku Sekine of award-winning restaurant Dersou for a two-day culinary affair. Tucked neatly inOn April 17, 2017 / By Nookmag
Tucked neatly in a back alley, away from the busy, historic streets of Bastille is Dersou, where Chef Taku hangs daily-changing menus by the nondescript restaurant front. Like Dersou, the humble 36-year-old Japanese national is unsuspecting, but holds a decorated list of restaurant he cut his teeth at: Beige Alain Ducasse Tokyo, Alain Ducasse Au Palaza Athénée and Saturne, to name a few.
A joint venture with cocktail bartender Amaury Guyot, Dersou was created in 2014 as a pioneer to cocktail and food pairing. Serving a cuisine built on Japanese and French dishes with the freshest, local ingredients paired with deftly-crafted cocktails, Dersou was a challenge that quickly caught became recognised as a strong culinary potential.
Dersou won Best New Opening of 2016 from Omnivore Food Festival and soon after, clinched the prestigious Best Restaurant of the Year from Le Fooding Guide.
At Maggie Joan’s Chef Taku presents a four-course lunch, and a six-course dinner menu based on fresh produce found in Singapore and Malaysia. Expect white asparagus tempura with aioli and lemon endive, smoked chicken tsukune, and brown butter broths using a mix of Western and Asian ingredients.
“I have never been to Singapore, but I hope we can serve interesting or different dishes with local ingredients to excite palates here,” he said.
The menu is available for pre-order on Chope at SGD65++ per person for a four- course lunch (21st April only) comprising of two starters, one main course followed by a dessert, and a six-course dinner (21st and 22nd April) at SGD100++ showcasing an appetiser, two starters, two mains and finishing off with a dessert.
110 Amoy St
OREO today launched the OREO Dunk Challenge in Singapore. The latest installment of the brand’s Wonderfilled platform will roll out to over 50 countries by July 2017. TheOn April 16, 2017 / By Nookmag
OREO today launched the OREO Dunk Challenge in Singapore. The latest installment of the brand’s Wonderfilled platform will roll out to over 50 countries by July 2017. The goal of the OREO Dunk Challenge is to invite fans from all walks of life to join in and relive the happy moment of dunking cookies in milk.
OREO biscuits and milk have gone together for more than a century. However, more than just a delicious pairing, dunking an OREO biscuit in milk has always been a way to create a playful moment that reminds fans how extraordinary it can be to feel and wonder like a kid. What used to be a daily ‘ritual’ of dunking biscuits in milk before eating it, is now a great way for anyone who wants to take time out of a busy schedule to enjoy the simple yet fun activity again.
“OREO encourages everyone from age nine to 99 to relook the world with childlike wonder, and what better way to symbolize this than OREO’s signature dunk ritual,” said Jovena Loon (Oreo Brand Manager, Mondelēz Singapore), “We believe that, when you dunk an OREO biscuit in milk, you’re releasing a bit of childlike wonder from within, and it’s those types of moments that OREO was built on. We’re thrilled to inspire fans globally to dunk OREO biscuits and to inspire more moments of play and wonder in the world.”
The OREO Dunk Challenge will come to life through a variety of fun activations and collaborations designed to provide dunking inspiration. These collaborations showcase new and innovative ways to dunk an OREO biscuit in milk, starting with celebrity dunks by Basketball Hall of Famer Shaquille O’Neal, and International Music Artiste Christina Aguilera.
“Dunking has been in my DNA for years, but it goes beyond basketball,” said Shaquille O’Neal. “I’ve always loved dunking my OREO cookies in milk – it makes me feel like a kid like no other snack or treat. And lots of people will tell you that I love to let my inner kid out, which is why I was up for joining the OREO Dunk Challenge.”
And, of course, OREO is asking fans to show how they dunk their OREO biscuits in milk with the hashtag #letsdunkwithoreo. Starting this April, large-scale retail activations will kick-off the dunking story in-store and at home. To participate in the exciting activities planned for the month of April, fans can purchase any of the vanilla or chocolate flavored OREO biscuits during the promotional period (1st April to 31st May) and SMS the unique promotional code on the original packaging for a chance to win attractive prizes.
The lucky winner of the Grand Prize will bring along three other guests for a fully sponsored 5D4N trip to Los Angeles where they can enjoy an up-close experience with Christina Aguilera. There are also travel vouchers worth SGD$500 to be won, limited to 20 other lucky participants. Simply follow the instructions printed on each promotional pack of OREO biscuits for more details.
“I’m so excited to join the OREO Dunk Challenge,” said Christina Aguilera. “Dunking OREO cookies was a part of my childhood and I am excited to join Shaq in this campaign! I can’t wait to hear of all the different dunks fans will come up with.”
OREO unveils two tasty flavours
In conjunction with the Oreo Dunk Challenge, fans can also anticipate the launch of a new limited edition flavor in May – Dark & White Chocolate. Fans who are unable to choose between the sweeter white chocolate or its less sweet counterpart can now get the best of both worlds with the Dark & White Chocolate OREO. This launch also includes the Peanut Butter & Chocolate OREO, which is sure to entice fans’ taste buds with its smooth and creamy chocolate, coupled with savory peanut butter, making it a great balance of flavor that will have fans finish the entire packet in no time.
To participate in the Singapore OREO Dunk Challenge, click here
Holystic, the first full sneaker laundry services in Singapore opens its doors at Wheelock Place. Being a sneaker collector themselves, the idea came about when they realized thereOn April 3, 2017 / By Jochebel Khong
Holystic, the first full sneaker laundry services in Singapore opens its doors at Wheelock Place.
Being a sneaker collector themselves, the idea came about when they realized there wasn’t a place they could send their sneakers for professional cleaning. Even when they went online, some methods used were incorrect, resulting in more damages than cleaning.
“Many people use chlorine or laundry detergent to clean their sneakers, but it spoils the sneakers in the long run,” shares Karen from Marketing.
“Although there are many cleaning solutions available in the market, but people don’t actually know how to use them. We decided to start a sneaker laundry service to give people an option,” she added.
Holystic offers a wide range of cleaning services – the basic cleaning service costs as low as SGD15. In-house technicians also provide customization services and hold workshops for sneaker heads to learn how to care for their shoes.
The Holystic Cleaning Process
You may think that only a damp cloth and some detergent will suffice in cleaning your sneakers, however, a lot more effort goes into keeping them sparkling clean. At Holystic, the sneakers are hand-washed. Sneakers with material such as suede, leather or even crystals require a different cleaning method – dry cleaning.
An average of four different brushes are used to wash a single pair of sneakers: A soft bristle brush is used for the upper-soles, medium density brush for the mid-soles, a hard brush for the under soles, and a medium double-headed brush for the inner soles. Sometimes, small brushes, similar to a toothbrush are used to clean areas that are hard to reach.
A lot of time is taken to clean just one pair of sneakers. The preparation work takes approximately one day before the actual washing begins. Most sneakers are made from special materials and certain areas need to be tape up, so the cleaning solution will not damage them.
Now that you know the amount of effort Holystic’s in-house technicians place into cleaning your sneakers, be rest assured that your pair of old kicks will look fresher than you can ever imagine!
This Easter, hop over to Pan Pacific Singapore as we present delectable treats to celebrate the occasion. Embark on an egg-citing Easter adventure and hold heart-warming gatherings withOn April 3, 2017 / By Nookmag
This Easter, hop over to Pan Pacific Singapore as we present delectable treats to celebrate the occasion. Embark on an egg-citing Easter adventure and hold heart-warming gatherings with traditional goodies from Pacific Marketplace or celebrate with a wide array of Easter- themed delights and fun-filled kids’ activities at Edge.
Be drawn in to the Easter tradition with the smorgasbord of goodies at Pacific Marketplace. Taking the limelight this year is our Pastry Chef Eddy’s special creation, the Yoghurt Lemon Carrot Sponge Cake. The beautiful sight of chocolate Easter bunnies delivering eggs across the soft and billowy field of yoghurt lemon sponge with hidden layers of crunchy carrot cake, will be perfect to showcase the folkloric characters to the young ones.
Participate in one of the popular annual customs, the Easter egg hunt, and surprise your little ones with our extensive selection of whimsical chocolate eggs including the adorable White Chocolate Animal Eggs of little chicks and rabbits, the intricately designed Mini Scandinavian Eggs and the polka- dotted Milk Chocolate Eggs. For the ardent chocolate lover, unbox the Chocolate Candy Box to discover colourful Easter eggs with a range of tempting flavours including raspberry, pandan coconut, coffee, chocolate caramel, green tea and blackberry. For a Russian twist, our Classic Matryoshka Dark Chocolate are delightful additions to the celebration.
Joining the colony of Easter chocolate rabbits are the luxurious Bunny with Pashmina and Tete De Lapin Milk Chocolate Lollipop, along with the Green Laughing Bunny. Making a return this year are the Hot Cross Buns, now available in three different flavours – original, green tea and red velvet. For those looking for a tasty statement piece on their party table, the Giant Hot Cross Bun is the ideal choice.
Easter Takeaway Goodies
3 April to 16 April
8.00am to 10:00pm
From SGD4 to SGD50*
Pacific Marketplace, Level 1, Pan Pacific Singapore, 7 Raffles Boulevard, Singapore 039595
Spend quality time with family and loved ones this Easter Sunday at Edge as our team of talented Chefs brings you delightful treats to celebrate the spirit of the occasion, while the little ones would be kept entertained with exciting Easter-themed activities such as a traditional egg hunt and face painting.
Indulge in a four-hour long Easter Sunday Champagne Brunch on 16 April with unlimited Veuve Clicquot Champagne to complement the comprehensive array of finest Seafood on Ice, including Boston Lobster and freshly-shucked Oysters, roasts from the carvery such as Roasted USDA Prime Rib, Hay Smoked Whole Baby Lamb, Capon Chicken with Charred Lemon as well as Braised Lamb Shank with Artichoke a la Plancha and Salt Baked Seabass with Fennel and Lemon from the Chef’s Specialty Trolley.
Conclude the sumptuous meal with tantalising Easter-themed desserts including classic delights such as Hot Cross Buns, Colourful Easter Eggs, Champagne Jello with Strawberry Pearls Shooters, White and Dark Chocolate Fountain, 10 types of Handmade Macarons, and a beautifully decorated Easter Chocolate Garden of assorted candies and pralines.
An afternoon of interactive fun and entertainment awaits the little ones as they embark on a hunt for Easter eggs. To complement the traditional egg hunt, skilled face and hand painters will delight them with their creative designs at Edge. Revel in the celebratory mood with our Easter Bunny mascot making its rounds with goodies and photography mementos to sum up your Easter brunch experience.
Easter Sunday Champagne Brunch
Sunday, 16 April 2017
12:00pm to 4:00pm
Edge (Level 3), Pan Pacific Singapore, 7 Raffles Boulevard, Singapore 039595
All prices are subject to 10% service charge and 7% GST, unless otherwise stated.
Tiger Beer, Asia’s premium lager, is taking Air-Ink™, the world’s first ink created from air pollution, to the streets of the world. An extension of a 2016 pilotOn April 1, 2017 / By Nookmag
Tiger Beer, Asia’s premium lager, is taking Air-Ink™, the world’s first ink created from air pollution, to the streets of the world. An extension of a 2016 pilot project in Hong Kong, this new initiative sees Tiger Beer driving creative collaborations between Anirudh Sharma, inventor of Air-Ink™ and co-founder of Graviky Labs, and the best emerging artists from around the world to give this breakthrough technology global attention.
Believing that the best ideas are often born on the streets and not in corporate boardrooms, Tiger is kicking off its global Air-Ink™ initiative on the streets of London before continuing on to Berlin, New York and Singapore. Demonstrating the power of creativity with purpose, resident artists in each city, including MessyMsxi (Tan Zi Xi) and ANTZ (Anthony Chong) from Singapore, will transform pollution into beautiful Air-Ink™ artworks symbolising a bright future for our cities’ streets, and inspiring others to take action.
“Tiger Beer believes in supporting people with brave ideas, and partnering with them to uncage their tiger spirit to create awareness and positive change for issues affecting our communities. Following the encouraging response to our Air-Ink™ pilot in Hong Kong, we wanted to further our support of Anirudh and Graviky’s mission against the worldwide issue of air pollution. By bringing artists and inventor together, we turned the world into a canvas for Anirudh’s message in a beautiful and transformative way, one we hope will inspire people to get behind the cause,” says Mie-Leng Wong, Global Director at Tiger Beer, HEINEKEN Asia Pacific.
Anirudh comments, “Growing up in India and experiencing the effects of air pollution first-hand motivated me to think of ways to turn this harmful pollution into something useful – purified, safe ink. After initial research at Massachusetts Institute of Technology, we spent a lot of time perfecting the technology and our ink at Graviky. Now, seeing artworks created with Air-Ink™ and displayed in major cities of the world is truly an exciting step for me and my team. A beautiful fusion between technology, science, and art, this collaborative initiative with Tiger has taken our technology further than I could have imagined.”
AIR-INK™ IN SINGAPORE
Delivering creativity from the streets for the streets, consumers can encounter Air-Ink™ artwork by MessyMsxi in the heart of Orchard Road, at [email protected], from now to 3 April. MessyMsxi’s artwork will remain on display at the location until 3 April.
Singaporean participating artist MessyMsxi (Tan Zi Xi) says, “When Tiger Beer approached me with the opportunity to create art with purified pollutants, I thought it was a great idea and I took on the role without hesitation. Using art as a medium to put the spotlight on our impact on the environment is a theme that has run centrally through my past work as well. In particular, I feel that taking something ‘dirty or ugly’ and turning it into something beautiful creates a deeper meaning in the message and artwork. I hope that when people see my Air-Ink™ artwork, they are reminded of the importance of being ecologically conscious, and will be inspired to make a positive change in their lives. Everyone has a part to play, and I think it’s great that Tiger Beer is heading this drive for greater awareness of what’s important today.”
Returning to Singapore for a second time in a bigger way, the National Geographic Earth Day Run 2017 hopes to challenge the way mass runs are organised andOn March 29, 2017 / By Nookmag
Returning to Singapore for a second time in a bigger way, the National Geographic Earth Day Run 2017 hopes to challenge the way mass runs are organised and lead the community in adopting environmentally sustainable ways of organising events and eventually, ways of living.
Held from 2.30pm to 8.30pm on Sunday, 23 April, at The Meadow, Gardens by the Bay, funds raised from the event will go to climate change initiatives of the World Wide Fund for Nature (WWF) Singapore. National Geographic aims to get up to 5,000 participants to take a stand via the run, and make a change through daily activities and green pledges.
Lucien Harrington, SVP of Marketing & Communications for FOX Networks Group in Asia, said, “Since 2007, National Geographic Earth Day Run has inspired and encouraged people in Asia specifically, to think more carefully about their impact on the environment and how they can engage in more environmentally friendly behaviour. This year, in support of the Sustainable Singapore Movement, we are pleased to announce that the Run will be powered on 100% renewable energy, with robust efforts to minimise waste generation to ensure it is the most sustainable yet.”
Singapore plans to raise the adoption of solar power to 1 GWp beyond 2020, and has been actively working to grow its clean energy industry. Companies such as Sunseap, a leading Singaporean clean energy solutions provider and energy partner of National Geographic Earth Day Run 2017, have also taken the lead to encourage more Singaporeans and businesses to adopt sustainable habits.
Rob Khoo, VP, Marketing & Communications of Sunseap Group, said “Being a leading clean energy solutions provider in Singapore, Sunseap is excited to champion a cleaner and more sustainable way of organizing events, together with National Geographic Earth Day Run. There is still a lot of potential for businesses and individuals to start adopting clean energy and sustainable ways of living, to ensure a greener and cleaner future for Singapore in the years to come.”
Keppel Land, a leading sustainable developer in Singapore, has also come on board as one of the run’s biggest partners. CEO of Keppel Land, Mr Ang Wee Gee, said, “2017 marks ten years since we formed a dedicated committee to lead in the setting of sustainability targets for our company as well as for our developments in Singapore and overseas. Our support of the National Geographic Earth Day Run is in line with our proactive and holistic approach to sustainability. Through the support of initiatives such as this, we seek to raise awareness of environmental issues and rally our stakeholders in the bid to shape a cleaner, greener future for generations to come.”
In keeping with the race theme to reduce carbon emissions, participants will be issued race packs with eco-friendly items such as race tees made out of recycled plastic bottles, Bisphenol A (BPA)-free waters bottles given out with running belts for participants to stay hydrated without generating waste, and a NETS flashpay card to facilitate the use of public transport to and from the event.
Apart from the 5km Fun Run and 10km Competitive Run, there will also be an Eco-Carnival with food and activities for all, ending off with an Eco-Concert helmed by renowned local acts such as Disco Hue, Gareth Fernandez, iNCH, Take Two, and The Façade, who have pledged their time and performance fees to WWF for the cause.
Participants who pledge to reduce their carbon footprint through daily green pledges leading up to the run, will also be able to accumulate Green Dollars that can be used to redeem selected products at the Eco-Carnival.
Registration is now open here.
Six finalists have emerged in one of the world’s biggest cocktail making competitions – The BACARDI Legacy Cocktail Competition. Now on its 3rd year in Singapore, the competitionOn March 21, 2017 / By Nookmag
Six finalists have emerged in one of the world’s biggest cocktail making competitions – The BACARDI Legacy Cocktail Competition. Now on its 3rd year in Singapore, the competition challenges the country’s most passionate bartenders to come up with refreshing, unique, and truly appealing cocktails that will endure and stand the test of time; a fearsome challenge to be rightfully called a Legacy Cocktail.
SUMMERDAZE 2017 is back with a Block Party Series, starting with Vol. 1 – Back to the Old School. From a 2014 debut with a 2,000 strong crowdOn March 13, 2017 / By Nookmag
SUMMERDAZE 2017 is back with a Block Party Series, starting with Vol. 1 – Back to the Old School.
From a 2014 debut with a 2,000 strong crowd to 2015 headliners Arrested Development and Fat Joe, this year’s block party series brings Skratch Bastid (3-time Scribble Jam DJ Battle winner) and Shortkut (Beat Junkies, ISP) to the fore. Blaccsmith brings you 2 of the world’s top Scratch DJs.
Having rocked the bar many times, Skratch Bastid is now ready to raise it. In 2012, The Bastid has become one of Canada’s most in-demand DJs and respected producers but don’t think it happened overnight. From his humble beginnings a decade ago as a teenager in Halifax- pumping out mixtapes from his bedroom and earning a loyal following already back then- he slowly spread his skills first at DJ competitions like DMC, ITF, and Scribble Jam and now around Canada and the world as a widely recognised go-to guy for party-rocking. The illest redhead on turntables has since gone viral on Youtube.
A founding member of the Invisibl Skratch Piklz and Triple Threat DJ crews, Shortkut is one of the West Coast’s most respected turntablists. At 18 he helped found the Invisibl Skratch Piklz with Mix Master Mike, Q-Bert, and DJ Disk. The Piklz went on to become one of the most influential DJ crews of the ’90s, leading Shortkut to a membership in highly acclaimed The Beat Junkies. Together with DJs Vinroc and Apollo, the Triple Threat crew won 2014’s Red Bull global event ‘Culture Clash’ in San Francisco, and they’ve graced the main stage at Summerdaze 2015. He also has an obsessive love for reggae music. Discover his sound on Mixcloud.
This block party edition is supported by Singapore’s DJ collective core Matteblacc, Darker Than Wax, Revision Music, Fat Fish, Pushin’ On and the Lionsteppers.
Located at The Great Escape, sitting deep in the Golden Mile Complex level 5 carpark SUMMERDAZE 2017 BLOCK PARTY SERIES VOL.1 – BACK TO THE OLD SCHOOL is on 19 March from 12:00pm to 12 Midnight. Find out more here.
Retro is the new trend, especially when it comes to the latest Lomo’Instant Wide. With its vintage, retro charm, the Lomo’Instant Wide brings outdated forms of photography backOn March 10, 2017 / By Jochebel Khong
Using Fujifilm’s Instax Wide film, this instant camera captures moments in a wide and creative way. The ‘Wide’ in its name isn’t a description of the size of its lens, but rather the fact that it produces photos in a landscape format.
In terms of technicality, the creatives would love this instant camera for its multiple exposure function that allows the overlay of several exposures on a single image. The bulb mode is perfect for fun long exposures, night time shot and light painting, but remember to hold the shutter button down! For those who do not want the ambient light to affect exposure too much, the 1/30 shutter mode, which shoots at a fixed shutter speed of 1/30 of a second captures these moments with clarity.
Although the image quality may significantly differ from the most basic DSLRs, the clarity to skin tones and lighting is something that can’t be found in a digital camera. For users looking for battery saving cameras, this instant camera is definitely one to get!
However, the downsides of the camera are the troublesome lens thread, making the changing of lens a little more tedious than usual, and the multiple exposure function that only allows a maximum of three shots in a day before the quality gets questionable.
Unlike the usual instant cameras, the Lomo’Instant Wide has a dotted rectangular box in it to mark off where the subjects should be, making the viewfinder more accurate. With this viewfinder guideline, crappy shots of unwanted spaces can be avoided.
With its sleek leather finish, versatile functions, and ease of use, get ready to capture unforgettable moments!
On the 16th of February, global sports brand PUMA launched the Singapore rendition of the ‘Run The Streets’ campaign and unveiled the campaign video in conjunction with theOn March 6, 2017 / By Nookmag
On the 16th of February, global sports brand PUMA launched the Singapore rendition of the ‘Run The Streets’ campaign and unveiled the campaign video in conjunction with the official opening of the Bugis+ Forever Faster 2 concept store. Held at the Bugis+ Atrium, the space was transformed into ‘Hit The Streets’, a street-themed experiential zone primed for the convergence of fashion, lifestyle and music.
Introducing the faces of the ‘Run The Streets’ campaign decked in the latest IGNITE Limitless, IGNITE evoKNIT sneakers and sportstyle apparel, dedicated spots around the zone were framed with campaign images featuring global ambassador, The Weeknd, and of course the six local ‘hustlers’, rapper and songwriter ShiGGa Shay, DJ and illustrator Amanda Keisha Ang, graffiti and fine arts artist Ceno2, hawkerpreneur Douglas Ng, crochet and dreads artist Kelly Limerick, and award-winning bartender and urban forager, Vijay Mudaliar.
Hosted by radio presenter Sonia Chew, the exclusive event was packed with back-to- back presentations and performances starting with an introduction of the campaign and unveil of the ‘Run The Streets’ music video and song specially composed by ShiGGa Shay to drive the hustling and persevering spirit of ‘Run The Streets’ to the crowd. The programme kicked off with runway presentation to showcase the latest and freshest from the Spring Summer 17 Sportstyle range. Hip-hop dancers took the stage followed by a contemporary ballet performance featuring dancers in the recently released cross- category women’s range, the PUMA Swan Pack.
Conceptualized as an experiential zone, the space was packed with booths and installations to indulge guests. Out of the six chosen local ambassadors, four were present with Amanda Keisha Ang powering up the space with her DJ set, Douglas Ng serving up signature fishballs, Vijay Mudaliar shaking up specialty Martell cocktails, and Kelly Limerick working her crochet magic on a ‘Run The Streets’ optical illusion piece right at the storefront. In addition to the canapés and drinks served through the space, guests were also treated to freshly prepared pancakes and burgers, and Martell shots for a quick buzz.
Attendees were also seen playing with the photo booth to create their very own #RunTheStreets campaign. Featuring a mock concrete ledge and plastered with a city sky backdrop, the photobooth was designed in a way to allow guests to recreate or replicate the campaign shot featuring The Weeknd. A fun photobooth tagged with a simple giveaway mechanic of having the best photo, three attendees with the best group shot of the night got to walk away with a pair of the newest PUMA IGNITE Limitless each. Coinciding with the campaign launch and store opening, the day also marked the release of the PUMA Suede Heart Reset, a bright and powdery take on the much-sought after silhouette in Pink and Turquoise. Launched first at the Bugis+ store and subsequently at PUMA Vivocity, the PUMA Suede Heart Reset retails at SGD129.
About The ‘Run The Streets’ Singapore Campaign
The ‘Run the Streets’ campaign message speaks to the go-getters who follow their instincts, live and charge towards life at full speed. A series launched across all of PUMA’s global channels to introduce the brand’s new lifestyle and performance incorporated range, the campaign features Grammy award-winning musician, The Weeknd.
On the local front, PUMA Singapore has enlisted six faces of various backgrounds and artistry to champion the message and showcase the collection of lifestyle meets performance apparel. The Singapore edition is driven by the aim to motivate people to live life with an undying thirst for success by embodying the ‘Run the Streets’ spirit – the notion of starting somewhere, staying true to self and always pushing through no matter what. Chosen for being exemplary and owning at what they do in their respective fields, the six local ‘hustlers’ are rapper and songwriter ShiGGa Shay, DJ and illustrator Amanda Keisha Ang, graffiti and fine arts artist Ceno2, hawkerpreneur Douglas Ng, crochet and dreads artist Kelly Limerick, and award-winning bartender, Vijay Mudaliar.
Why wait for someone else to pamper you when you can be your own Queen? Give yourself a real treat with Tmall as the shopping site celebrates Queen’sOn March 3, 2017 / By Nookmag
Why wait for someone else to pamper you when you can be your own Queen? Give yourself a real treat with Tmall as the shopping site celebrates Queen’s Day – a salute to International Women’s Day – on 8 March. Shoppers who join in the celebration on Tmall.com will be spoilt by the exclusive new releases, great discounts, shopping voucher giveaways and credit card rebates.
Starting today, over 30,000 international brands will be releasing their Spring / Summer lineup on Tmall.com. Be the first to get your hands on new products from popular brands like Lululemon, Clarin’s, Nike, Jo Malone and more. Shoppers who are seeking great deals will not be disappointed with the discounts on a wide variety of products ranging from cosmetics, jewelry, fashion to household items. Also as part of the celebration, Tmall will be giving away shopping vouchers worth a total of RMB700 million across the sale period.
If you are feeling overwhelmed by the amazing variety of products available, fret not because Tmall understands you better than you do yourself. The retail site has a secret recommendation system that analyses your online shopping behavior so as to recommend relevant items to you. This personalized recommendation algorithm will surprise you with the options it presents. Whether you are the energetic sporty girl, modern mother, arts and culture lover, fashionista, career go-getter or domestic goddess, Tmall has something for everyone.
The first 500 eligible cardmembers who shop on Tmall with DBS Woman’s Card can get SGD20 Uber Credits when they spend SGD100 and above!