Taking inspiration from HANON’s geographical roots, HANON pays homage to the North East of Scotland and its illustrious history in North Sea fishing. Aberdeen Harbour is the oldestOn September 20, 2017 / By Nookmag
Taking inspiration from HANON’s geographical roots, HANON pays homage to the North East of Scotland and its illustrious history in North Sea fishing.
Aberdeen Harbour is the oldest existing business in the UK with a history that spans almost 900 years, and further north in Peterhead, there is the largest white fish and pelagic (mackerel and herring) port in the UK. Throughout the years, towns and communities in the North East of Scotland were established and built around fishing with some settlements dating back to the Medieval Times.
The “Fisherman’s Blues” edition of the U520 captures the spirit of a bygone era where superstitions and myth carried weight as seafaring men leaned heavily upon omens and luck to secure a safe return from the hardships of fishing in the North Sea. Sometimes at sea for many weeks of the year, fishermen had to endure the inhospitable conditions of the North Sea and its intemperate weather, as many seafarers would never return.
HANON reimagine the classic 520 running shoe, drawing inspiration from the nautical theme with a marine based colour palette as the upper is executed in an array of sea blues and executed in a plush leather application, with perforation details throughout. Additional detail appears across the shoe by way of a dual branded leather footbed, as well as a HANON branded leather hang tag.
For this project, HANON also worked alongside esteemed British photographer Ewen Spencer, who captured a series of images on film of a fishing crew and their vessel, while on location in Peterhead, Scotland. Each pair of shoes bought from HANON will come with a set of four Ewen Spencer postcards featuring images from the shoot.
The HANON x New Balance U520HNF “Fisherman’s Blues” will be released this Saturday 23rd Sep at a suggested retail price of SGD179, exclusively at Limited Edt Vault.
Each pair will come complete with three lace sets, bespoke shoe box, branded tissue paper, and a special edition cotton dust bag.
Hong Kong-based streetwear brand CLOT collaborated with Converse to create a unique edition of the Converse One Star sneaker. CLOT founders, Edison Chen and Kevin Poon, have craftedOn September 13, 2017 / By Jochebel Khong
Hong Kong-based streetwear brand CLOT collaborated with Converse to create a unique edition of the Converse One Star sneaker. CLOT founders, Edison Chen and Kevin Poon, have crafted a design that embodies the ubiquitous yin and yang symbol, mining the balance of light and dark in colorway and in form.
The CLOT x Converse One Star sneaker features hairy suede uppers with Confucian writing on the soles. The special packaging further portrays peacefulness with a diagram of Tai Chi movements on the box lid.
Inspired by Confucian philosophy and martial arts, this collaboration represents the meeting of Eastern philosophy and Western aesthetic through the iconic One Star.
The CLOT x Converse One Star releases on September 14th at selected retailers worldwide.
ZALORA, Asia’s Online Fashion Destination, introduces global beauty brand, Benefit Cosmetics, greatly increasing the beauty assortment available on ZALORA websites. Beauty buffs from Singapore, Malaysia and Philippines canOn September 11, 2017 / By Nookmag
ZALORA, Asia’s Online Fashion Destination, introduces global beauty brand, Benefit Cosmetics, greatly increasing the beauty assortment available on ZALORA websites. Beauty buffs from Singapore, Malaysia and Philippines can shop their favourite Benefit products anytime, anywhere on ZALORA from today. To celebrate the launch, ZALORA customers can look forward to a range of specially curated launch offers and promotions including exclusive deals, bundle sets and early access to latest products only available on ZALORA.
Known for their colourful personality, creative packaging and instant beauty solutions, Benefit debuts on ZALORA with iconic collections and bestselling products, including rose-tinted cheek and lip stain “Benetint”, pore-minimising makeup “POREfessional and “Gimme Brow” volumising eyebrow gel. Aside from the standard full range of collections and products, customers can get their hands on Benefit’s latest products like “GALifornia” golden pink blusher as well as early access to limited edition items like “They’re Real!” lengthening mascara in a custom crystal-cut design and “They’re Real! Red on!” red matte lip colour in a universal red that suits all skin tones.
Natalie Lee, ZALORA Group Category Director for Women’s Shoes, Accessories and Beauty commented: “We’re excited to be teaming up with a fun-loving brand like Benefit and to bring them on ZALORA as we’re always looking to delight our customers with the best assortment of beauty brands and products. We also feel that Benefit’s mission to continually give women around the world added confidence and help them look and feel more beautiful is in line with our beliefs and through this partnership, we hope to further promote the cause.”
“We’re delighted to be partnering with ZALORA. Benefit is all about fun and instant beauty solutions, not to forget our outstanding brow collection based on 40 years of Brow expertise. Being available on
ZALORA means Benefit enthusiasts are now just a click away from the beauty products they love! Careful though, a Benefit product in your beauty pouch make you smile everyday!” said Victor Saint- Pere, General Manager, Southeast Asia at Benefit Cosmetics.
To mark the brand’s debut on ZALORA, 30 bundle sets like “Wow Your Brow”, “Bright Eye Look” and “Contour and Highlight” featuring their signature products will be available exclusively on ZALORA at special prices. For 48 hours only, customers can enjoy 20% off all Benefit products from 7 September to 8 September starting from midnight. On top of that, customers who spend S$60 and above on Benefit products will receive fun-sized versions of classic favourites such as POREfessional, Brow Sampling Kit and They’re Real! Double The Lip, in the form of a surprise gift worth up to SGD60. Limited quantities available.
Devoted fans can get their dose of Benefit’s innovative instant beauty solutions conveniently online.
Timbuk2, the San Francisco-based pioneer of made-in America customisation and manufacturer of messenger bags, packs, and accessories since 1989, announces three new updates to their Transit Collection, makingOn September 7, 2017 / By Nookmag
Timbuk2, the San Francisco-based pioneer of made-in America customisation and manufacturer of messenger bags, packs, and accessories since 1989, announces three new updates to their Transit Collection, making getting to work and back the best, easiest, and most stylish part of your day. The new assortment features clean-cut packs with an elevated aesthetic that’ll make you stand out both on the road and off. So whether at work or en route, classic style is a given.
“Creativity and style shouldn’t be relegated to your leisure time.” said CEO Patti Cazzato. “With the organisation and function needed in a tough-as-hell bag, commuting essentials that make biking to work a breeze, and a sleek appearance that’ll leave fellow commuters green with envy, these new packs are your 95 right-hand man.”
Helping you don the apparel for elevated everyday dress in a lightweight and quick-drying new Nylon Faille fabrication, highlights from the Transit Collection include:
A 22L flat-bottomed pack, the Division features a grab handle, a fully-quilted padded laptop compartment (with rear access), airmesh ventilated back panel, and large compartment for books, lunch, and jacket – a one-stop shop for everyday needs.
An aptly named authority in the workspace, the Authority is what you need if you’re looking for more space to get you through a day from start to finish. With a volume of 28L and all the important necessities like a protective laptop compartment and extensive internal organisation, this bag can stand the test of clutter.
Need a work-appropriate brief-case while keeping all of your precious electronics safe from the urban elements? This pack can seal the deal with reflective hits on the outer shell, sneaky Napoleon side-entry pockets for easy interior access, and of course a top-of-the-line laptop compartment. The Closer also includes a passover strap to easily attach to a roller.
Whether you’re trekking up the hills of San Francisco for your next meeting, dodging traffic in Manhattan, or catching the train in Chicago, the Transit Collection ensures you’ll always arrive with confidence.
Building upon a year-long brand collaboration, New Balance and Stance are excited to announce the debut of the “ALL DAY ALL NIGHT” 247, which is paired with coordinatingOn August 22, 2017 / By Nookmag
Building upon a year-long brand collaboration, New Balance and Stance are excited to announce the debut of the “ALL DAY ALL NIGHT” 247, which is paired with coordinating Stance athletic tab socks. Inspired by the modern consumer and their around-the-clock lifestyle, the Stance x New Balance 247 pack offers two styles – one for day and one for night – designed with versatility of wear and time
appropriate activities in mind.
The white Stance x New Balance “ALL DAY ALL NIGHT” 247 utilizes an engineered knit for a sporty, more breathable, daytime design. Reflecting the pack’s inspiration, the white “ALL DAY ALL NIGHT” 247 includes a sunrise gradient print on the bootie collar, translucent outsole, sock liner and coordinating co-branded Stance athletic tab socks. Reflective details on the laces, collar strap, heel webbing and midsole are paired with a reflective speckle on the socks as well. The style is finished with an “ALL DAY” graphic appearing underneath the translucent outsole and Stance branded lace keeper.
The black Stance x New Balance “ALL DAY ALL NIGHT” 247 was inspired by nighttime and offers a luxe black leather and suede upper with night sky color hits on the bootie collar, translucent outsole, sock liner and coordinating co-branded Stance athletic tab socks. Reflective details on the laces, collar strap, heel webbing and midsole are paired with a reflective speckle on the socks as well. The style is finished with an “ALL NIGHT” graphic appearing underneath the translucent outsole and Stance branded
The “ALL DAY ALL NIGHT” pack is available now at New Balance Paragon, Limited Edt, Seek and The Social Foot in Men’s US 4-12 at
the suggested retail price of SGD199.
The New Balance 247 is a nod to iconic styling, pulling inspiration from heritage models, but designed with the modern metropolitan consumer in mind. The 247 represents the intersection where sport and life meets, combining the craftsmanship, technology and comfort that New Balance is known for with versatility for the modern consumer.
Athleisure has been one of the most outstanding on-going trend for years now and it is integrated into what we call casual wear. By merging business casual andOn August 13, 2017 / By Nookmag
Athleisure has been one of the most outstanding on-going trend for years now and it is integrated into what we call casual wear. By merging business casual and sportswear into one, Clarks increased the versatility of its latest footwear collection.
This season, Clarks releases its Autumn Winter 2017 collection with an update in style lined with its trusted comfort and functionality. Clarks is excited to unveil the latest TRIGENIC Autumn Winter 2017 collection. Originally introduced in 2016, the new iconic footwear has taken off and continuing with the success of the past collections, the new collection explores even deeper into the Trigenic philosophy to deliver function along with form and movement.
The super suave, ultra-slick Trigenic Flex Series is a beautifully crafted and truly original everyday shoe that is minimal, deconstructed, flexible, and fresh.
Taking its inspiration from an original 1883 Clarks Hygiene design, the Trigenic Flex shoes were created based on the five advanced principles that took natural movement to a new level; ultralight, gait reactive flex and engineered deconstruction, a foot shaped fit, and responsive cushioning.
It starts off with a perfected foot shaped fit; then to the responsive cushioning insole to warrant a contoured fit and comfort. Next, gait reactive flex is used to address the natural movement of the foot where the outsole is mapped to the gait cycles and pressure points; to finish off, engineered deconstructed uppers using super soft materials offers a glove-like fit while still allowing natural flexible articulation of the foot while being ultralight too.
Just like a little black dress or a fresh white t-shirt, classic heels will never go out of style with its pure versatility. Although new cult favorites are introduced every few years, iconic styles stand the test of time.
Suede has been a fashion favourite, especially for the autumn and winter seasons, lending a sophisticated edge and style to its wearer.
Time is paramount to producing beautiful, well-fitting footwear, by pairing expert craftsmanship with pure style and a touch of elegance, Clarks has once again added on a collection to its legacy of shoemaking.
Expert modelling technicians at the brand’s workshops in Somerset hand craft custom lasts from blocks of smoked European hornbeam. Clarks is one of the only companies in the world with in-house last modellers, and with more than five decades of experience, we bring vital knowledge to the design process. A model maker and designer are true collaborators. While the aesthetics – toe shape, heel height and the slenderness of the shoe – are of upmost important at Clarks, fitting is fundamental.
Taking inspiration from Clarks archive of over 20,000 styles, Clarks reveals the beauty in simplicity by staying true to classic designs. The shape, details and crafts that only experts can achieve, are carefully applied to the current fashion trends and colour palette – modern classics are the final results. The AW’17 modern classics collection consists of impeccable cuts and designs, ensuring its sturdy stability while traveling in style.
Alongside with the array of modern classics that is the perfect pairing for everyday wear, Clarks is excited to showcase its 2nd instalment of Grace Shoes. Like a second skin on your feet, the new Grace shoes are the ultimate in new elegance, designed with versatility in mind. Comfortable shoes are the bedrock of a women’s wardrobe, Grace shoes empowers the wearer with confidence and allowing them to feel unconstrained and liberated as they stride in style.
A rich, navy suede upper is teamed with an oversized buckle embellishment, elevating this style to a silhouette that is perfect for smarter occasions. The Cushion PlusTM technology provides premium cushioning underfoot for all day comfort.
Encapsulating Clarks authentic philosophy and commitment to ease, this collection prioritizes freedom of movement, comfort and tactility. It is contemporary, yet utterly Clarks. The Grace Bay with an elegant heel offers a timeless look. Celebrating personal style, toning seamlessly with a myriad of looks. Versatile for work and special occasions; the perfect shoes for transitioning between the seasons.
The softest of leathers, buttery and refined, are matched with sophisticated, subtle silhouettes to create the ultimate modern shoe; a second skin. The shoe is at one with the foot, protecting while enveloping thanks to soft leather linings. It responds to the body, rather than simply decorating it.
This collection is a tribute to Clarks commitment to pursuing the perfect shape and fit while always acknowledging design innovation. It is the testimony to over 190 years of expertise and the masters who craft Clarks shoes, and spend over 10,000 hours honing their skills. Modern, simple, flexible, sophisticated- styles that can be worn all day and are robust enough to handle the pace of the modernity of life.
Morning to night, work to play, informal to formal, day after day, Grace Bay is the resolution to contemporary wardrobe needs.
Living in a tropical country where it is summer all year round, the days are getting warmer, the nights are getting longer, drinks are getting colder and life is getting better. Time to let the sun shine in, get together with friends, be carefree and enjoy every moment. Be ready to stand out from the crowd with Clarks vibrant and playful designs of colour and print edits.
Featuring the IMALI JASMINE, your summer style is saved by Clarks. Fully lined with premium leather with an EVA sole, this heel has a contemporary, sports-luxe twist allowing its wearer to look chic and stylish all day long. Designed with a round block heel and a cushioned footbed to provide the wearer all the comfort of a trainer.
Cool, clean and the absolute embodiment of urban charm, the new ECCO SOFT 1 collection boasts minimal and timeless Danish design aesthetics while providing all day comfort throughOn August 10, 2017 / By Nookmag
Converse Tyler the Creator matched shades of the same hue, and Gigi Hadid kept it monochromatic. We like that… Converse sneakers are so timeless, you can pair themOn August 8, 2017 / By Jamie Lee
Tyler the Creator matched shades of the same hue, and Gigi Hadid kept it monochromatic. We like that… Converse sneakers are so timeless, you can pair them with anything.
Both Cara Delevingne and Big Sean are wearing the Puma Basket Classic pair in white — and shades of pink, too! Are they friends? They should be friends. We like that… both are Puma reps, and look good doing it!
Pharrell is in his bright yellow Adidas NMD Human Race pair, and Lorde in the classic black and white Superstars. We like that… both celebs wore a colour that’s present in their sneakers as well as the outfit. That’s a great way to look put-together.
Celeb blogger Nick Wooster is rocking the New Balance 998 Inferno, whereas RiRi is sporting the 574 grey trainers. We like that…both of them paired their sneakers with thick layers of clothing. Oh, that fur coat is stunning!
Fashion killa A$AP Rocky looks pretty darn good in the Reebok Classic Leather pair, and Kylie Jenner is in the Insta Pump Fury Vetements. We like that… sneakers are always the go-to choice for travelling. Even when they’re white sneakers!
Former one Directioner Harry Styles can get pretty wild with his outfits, but kept it casual with his Nike Air Max. Hailey Baldwin is also wearing the same pair. We love that… this classic pair suits both girls and guys.
With a dazzling new collection of 36 Maxi Dresses, Pleatation is going to compleat your wardrobe with its carousel of runway-worthy styles. The 36 Maxi Dresses, in aOn August 6, 2017 / By Nookmag
With a dazzling new collection of 36 Maxi Dresses, Pleatation is going to compleat your wardrobe with its carousel of runway-worthy styles. The 36 Maxi Dresses, in a combination of two styles – the Signature Xhalter Maxi Dress and Signature Maxi Wrapdress, offer a nod to the season’s penchant for refreshing bold hues, and are complemented by an array of darker hues for those days (and evenings) when mystery and elegance reign supreme.
Available in limited quantities per design, the Signature Xhalter Maxi Dress and Signature Maxi Wrapdress will be released in drops at the Pleatation flagship store from August to October.
These versatile maxi dress styles offer ladies more than 5 configurations to show off their unique styles. The locally designed and pleated fabric gives women an appearance of a narrower waistline without restricting movements. What’s more, it is also resistant to creases – so you don’t ever have to worry about errant and unsightly wrinkles.
The Signature Xhalter Maxi Dress measures between 41.5 to 48.5 inches in length and features an asymmetrical hem with a signature fishtail back. The Signature Xhalter Maxi Dress’s alluring draping shows off your back with a low-back cut which also enables you to wear it in at least four main styles – tube, halter, cross-back and toga.
Pleatation Signature Maxi Wrapdress
The Signature Maxi Wrapdress is approximately 40 inches long, a whisper shorter than the Xhalter Maxi Dress, and just perfect for when you choose to wear it as a skirt! The dress comes with a sash that allows you to cinch and accentuate your best features.
Pleatation Signature Xhalter Maxi Dress
If you prefer something a little more modest, slip on a simple top, turtleneck or even a crisp white shirt under to give it a different spin. Rest assured that you will be able to take this dress from day to night!
For petite ladies, there is also a free length alteration service to ensure that your dress will fit you perfectly.
With the selection of Signature Maxi Dresses, fashioned to empower women and eradicate the stigma of woman defining themselves by their dress sizes, Pleatation hopes to spread far and wide this positive message of a healthy body image.
Available in a variety of colours and prints, you can expect a selection of at least 20 different options at any one point. To keep things fresh and your style refreshed, Pleatation will have new prints and colours launched every month!
Pleatation – The Compleat Store
#03-33 Raffles City
252 North Bridge Road
If you’ve got extra cash to spend, floral dresses would be a good option. It’s as classic and versatile as the LBD (Little Black Dress), so it doesn’tOn July 31, 2017 / By Jamie Lee
If you’ve got extra cash to spend, floral dresses would be a good option. It’s as classic and versatile as the LBD (Little Black Dress), so it doesn’t matter if you’re a busy teacher, a laid-back skater, or a bicycle-riding, poetry-reading babe — a good floral dress will look good on anyone. Here are six you can choose from.
TOPSHOP Ditsy Floral Print Wrap Dress
Let’s start with the classic red floral dress. Match it with mules and a straw bag.
ZALORA Collection Pleated Midi Dress
Perfect for Sunday brunch, this sweet number gives you two trends in one: floral and pleat.
LOVE BONITO Madzia Midi Dress
This figure-accentuating halter dress is work-appropriate, and we love the uncommon colours too!
ASOS Petite Wedding Embellished Floral Flutter Dress
A soft baby blue shade and pretty beadwork? We wouldn’t mind getting married in this!
RUNWAY BANDITS Dron Dress
Whether it’s Spring/Summer or Fall/Winter, mustard looks great all year round. Layer it on a white tee, as this model did, and pair with high-top sneakers!
ASOS Glamorous Smock Dress
This gives us 90s, Sabrina the Teenage Witch vibe… which is super, super in now, you know?
TOPSHOP Double Knot Floral Print maxi
So, this isn’t your regular everyday outfit. Coachella, though? We strongly recommend this outfit. .
Vans continues the feelings of nostalgia with the release of the varsity-inspired Bleacher Pack. Standing out among the crowd, the dark gum make-up of Vans’ iconic vulcanized waffleOn July 29, 2017 / By Nookmag
Vans continues the feelings of nostalgia with the release of the varsity-inspired Bleacher Pack. Standing out among the crowd, the dark gum make-up of Vans’ iconic vulcanized waffle outsole adds dimension to the Era 59 and Old Skool models contrasting the vintage colorways brought forth for the fall season.
The Old Skool combines genuine leather uppers with contrasting Sidestripes outlined with white stitching to emulate the leather sleeves of a letterman jacket. The Old Skool is offered in three classic colorways including black, gray and true white. To give character to the mono, twill-canvas upper of the Era 59, Vans designers retrofitted the original skateboarding shoe with a crisp white tongue and heel counter. The Era 59 will be available in four tonal options including black, true white, port royale and delft blue sitting atop a green-hued gum sole. Both styles are finished with a stark white collar lining and white cotton laces. Retailing from SGD69 – SGD99.
Vans continues to reinvent the Classics line through product innovation, new materializations and style adaptations to evolve the Classic Icons that we know today, proving that Vans Classics are not just one thing. Vans fans around the world can show how they are “Not Just One Thing” by creating a custom animated gif showcasing their personal style. Create one now on Vans.com/Classics! The Bleacher Pack can be purchased in Vans stores, online at Vans.com/Classics and select retailers.( Kids style only available at Ion , Vivo City , Jem and Raffles City )
UNIQLO unveils its new collaboration line with JW ANDERSON, an internationally renowned fashion brand from London. The Fall/Winter 2017 range comprises 33 pieces for men and women, andOn July 22, 2017 / By Nookmag
UNIQLO unveils its new collaboration line with JW ANDERSON, an internationally renowned fashion brand from London. The Fall/Winter 2017 range comprises 33 pieces for men and women, and it will be available exclusively at UNIQLO’s Global Flagship Store at Orchard Central and online at www.uniqlo.com/sg from 22 September. Prices range from SGD19.90 for a Graphic T-Shirt to SGD249.90 for a Trench Coat.
The new line features British classics that combine the signature bold and graphic design aesthetic of JW ANDERSON with UNIQLO’s excellence in fabrics, fit and functionality. The result is a collection that offers the best of British styling that is at once traditional and modern while providing daily lifestyle options for men and women of all ages.
Commenting on the launch of the much anticipated line, Jonathan Anderson, the founder of JW ANDERSON, said, “For me, the point of doing this collaboration was that I believe in democracy in fashion, and what I hope will be achieved is that any age demographic can pick up and find something within the collection to relate to. Doing something with UNIQLO is very interesting. It means you come up with a wardrobe which is universal and quirky.”
The collection will roll out on September 19 in the UK, followed by other markets around the world. Availability of the 33-piece range will vary by country and store.
He added, “I think what UNIQLO and JW ANDERSON have in common is the idea of ‘making a new product’. That’s always fascinating. The idea of reducing something to its essence is a very Japanese cultural thing. It can be culturally, textile, or silhouette driven, but it’s about the idea of reducing something down so that you can create the most impact.”
Yuki Katsuta, Senior Vice President of Fast Retailing and Head of Research and Design at UNIQLO, said, “This line embodies our shared vision of offering elegance, simplicity, timeless comfort, and individuality through LifeWear. The inspiration for much of the clothing we wear today was the uniforms, work wear, and sportswear that originated in the British Isles. We have combined the energy, creativity, and traditional touches of JW ANDERSON with our fit, fabrics, and functionality, as part of our quest to craft wardrobe essentials that are enduringly appealing.”
A selection of down jackets, shirts, and padded tote bags also employs tartan. The new collaboration line includes multi-border cut and sewn pieces, knits, and stoles in vivid hues, as well as ruffle blouses and skirts. Items such as the Wool Blended Quilted Jacket and the Padded Tote Bag, feature a faux leather patch with the anchor logo, for an unmistakably JW ANDERSON touch.
The entire 33-piece collection incorporates traditional British materials combined with UNIQLO trademark fabrics. There are Tweed coats in signature herringbone and shirts in extra fine cotton that feels smooth and natural, as well as knits in Extra Fine Merino for an elegant, glossy sheen.
The silhouette is also a key feature for the line. The look ranges from long coats with contemporary button and waist belt styling to jackets that give a modern, slim and sophisticated look but also allow for layering, and includes a turtle neck sweater with boxy silhouette and an oversized knit dress.
Keeping people as warm as possible is another central consideration. Examples include HEATTECH scarves and down jackets that employ ribbed cuffs and feature zipper tape so people can keep gloves on as much as possible in winter.
Brazilian eco-friendly plastic shoe sensation, Melissa launches world’s largest flagship store – MDREAMS, right at the heart of Singapore’s Central Business District at Raffles City Shopping Centre. TakingOn July 15, 2017 / By Nookmag
Brazilian eco-friendly plastic shoe sensation, Melissa launches world’s largest flagship store – MDREAMS, right at the heart of Singapore’s Central Business District at Raffles City Shopping Centre. Taking the love for fashionably stylish footwear to a whole new level, the new 1,700 square foot flagship store is Melissa’s largest standalone store globally, other than the brand’s signature Galeria Melissa in São Paulo, London, and New York.
The launch of Melissa MDREAMS largest flagship store in Singapore is part of the brand’s longer- term strategy towards establishing greater store-customer relationship, as well as the opportunity to further reinforce and enhance its brand presence in the market.
“The new Melissa MDREAMS flagship store gives us the opportunity and platform to evolve our customer experience, ensuring that we continue to deliver authentic and personalised experiences through various enhanced customer loyalty programmes, service standards, and technology application, for a seamless Melissa Experience in store,” says Mr Terence Yow, Managing Director, ENVIABLY ME Pte Ltd, official distributor of Melissa.
The new Melissa MDREAMS flagship store in Singapore is conceptualised with emphasis on enhancing customers experience in-store. The design concept, created by Singapore-based interior architecture firm, LAANK, takes inspiration from dance and movement, keeping to the key design principle of a white canvas that allows Melissa’s unique and colourful footwear collections to take centre stage in the overall aesthetics of the store. Most importantly, the overall design and layout take into consideration the entire customer journey within the new store, featuring points of interests such as promotional or event spaces that encourage discovery of the brand, and enhancing customer engagement.
The new flagship store is anchored on the main design feature of an oversized, brightly lit centrepiece that leads customers on a journey through the store, showcasing a little waltz of shoes on display that look semi-floating, creating a fluidity and seamlessness to the overall execution. The curved display shelves further emphasise the constant movement and energy of Melissa’s range of exciting footwear. At one glance, even from a distance, the centrepiece display promises to spur interest with its showcase of the latest and most exciting Melissa collections.
The Heart of the Matter
Executed through careful conceptualisation and planning, the new flagship store’s design is based on the principles of creating a holistic, architectural interior that marry form and function, on top of aesthetics. The design is physically beautiful and aesthetically pleasing, but with strong emphasis on shoppers’ in-store experience – overall flow and space, points of interests to keep customers engaged, interaction between customers and products.
“When we embarked on the project to reimagine how the new Melissa MDREAMS flagship store would be, the team decided that our customers must be at the heart of everything we do in this project,” adds Mr Yow. “It is about putting the customer before the design, creating a shopper experience centric shop design.”
LAANK, the brainchild behind the design concept of the new flagship store, is no stranger in both the local and regional interior architecture scene, having successfully executed several high profile projects, including the likes of National Kitchen by Violet Oon at National Gallery Singapore, Curate at Resorts World Sentosa, and a hospitality project in Thailand, The Boathouse Phuket with Hotels Properties Limited (HPL). The team has put together a stunningly organic undisruptive flow to the space at the newly launched flagship store, where customers can be constantly entertained and delighted.
“Customers are constantly looking for the next retail experience and it is no longer just visiting a store. When we took on the conceptualisation of the Melissa MDREAMS new flagship store, we designed it with consideration to allow flexibility for content to happen, like artist workshops or talks. In terms of aesthetics, the main centrepiece serves as an attraction and a social media statement,” explains Ms Cherin Tan, Creative Director and Founder, LAANK.
The new Melissa MDREAMS flagship store design has also been adapted and rolled out in Melissa’s first personalised counter at Tangs Vivo City, as part of its longer-term brand-building strategy.
The new Melissa MDREAMS flagship store is located at Basement 1, Raffles City Shopping Centre Singapore.
Boston-based New Balance Athletics, Inc. announces the release of the 574 Sport. The 574 Sport is a contemporary take on the iconic, off road running silhouette for today’sOn July 14, 2017 / By Nookmag
Boston-based New Balance Athletics, Inc. announces the release of the 574 Sport. The 574 Sport is a contemporary take on the iconic, off road running silhouette for today’s modern, style-conscious consumer. Designed to bridge the gap between performance and lifestyle, the 574 Sport combines New Balance’s widely recognized running style and its modern cushioning technology for a fresh, sleek silhouette. The New Balance 574 Sport will be available at Limited Edt, Leftfoot & P.V.S beginning July 15 for a suggested retail price of SGD169-189.
New Balance has re-envisioned the 574 Sport’s sole unit to feature Fresh Foam cushioning and an Abzorb crash pad, offering wearer a new level of comfort. The non-traditional tongue and bootie construction provide slip-on appeal, while the premium suede and mesh upper further elevate the design. The 574’s lightweight, solid rubber outsole has been modernized with a rugged design appropriate for a range of terrains.
The 574 debut style is available in a premium black and premium white nubuck. The sole unit detailing pays homage to the model’s original black and red shoe box and each pair of unisex shoes will be shipped in an original, retro shoe box.
“The 574 Sport marks the next chapter in our sports-style category,” said Shinichi Kubota, VP of Lifestyle and Enduring Purpose at New Balance. “Our design team has re-interpreted one of New Balance’s best-selling shoes, while elevating key elements of the original DNA. The 574 Sports exemplifies our brand’s commitment to quality craftsmanship and new technologies, as we focus on designing future classics for the modern-day wearer”
Inspired by ASICS’ renowned Japanese craftsmanship and approach to continuous improvement, the collection builds ASICS’ legacy tech into street style that looks just as good for hanging outOn July 2, 2017 / By Nookmag
Inspired by ASICS’ renowned Japanese craftsmanship and approach to continuous improvement, the collection builds ASICS’ legacy tech into street style that looks just as good for hanging out with friends as it does at the gym or the park.
The ASICS AW17 collection debuts the newest addition to the ASICS running portfolio with the GEL-KENUN footwear. Taking inspiration from the cirrus cloud, ‘kenun’ in Japanese, the GEL-KENUN is designed to make you look and feel as though you are running on clouds. With a flexible mesh upper and rear foot GEL, the GEL-KENUN is fit to energize every step with a street-worthy look.
The collection offers a full head-to-toe range of fashionable, high-performance apparel for the summer (cool) and winter (warm) – from jackets, tees and tights to shorts and support wear. The apparel includes a ASICS hexagon logo design and one-line feature symbolizing the brand’s trademark union of aesthetics and body-mapped research, and setting the tone for the collection’s street-cool ethos.
The products’ modern, minimalist design is backed by a series of outstanding technical benefits. These include motion dry technology and powerful wind and water repellents in the jackets, tights, and tees, coupled with a unique wrap construction that lets wearers adapt their look for days when they play, and days when they don’t.
“The AW17 collection offers fitness explorers high performance fashion gear that flexes to meet the many demands of their fast-paced urban lifestyles – whether it’s working out, going out or chilling out.
The combination of street-style and technology demonstrates a new design story for ASICS. AW17 is not so much a clothing choice, but the foundation for a modern way of life” said Paul Miles, Senior General Manager, Global Marketing Division ASICS Corporation.
The ASICS AW17 Cool collection, available from now onwards, uses highly breathable mesh fabrics to reduce contact with skin, and superior wicking to pull away moisture – keeping the wearer cool, dry and comfortable. With a lightweight, stretchable fabric, the cool apparel is designed to help the wearer feel fast and mobile while repelling water and stopping wind in its tracks. This collection is designed to help ASICS fans stay cool through the summer while looking good.
The ASICS AW17 collection will be available at ASICS stores and select sporting goods retailers from now onwards.
U.S. high performance sportswear label Under Armour, has launched the much-coveted Curry 3ZER0 that supported the two-time NBA Most Valuable Player, Stephen Curry, through 2017 NBA Playoffs earlierOn June 30, 2017 / By Nookmag
U.S. high performance sportswear label Under Armour, has launched the much-coveted Curry 3ZER0 that supported the two-time NBA Most Valuable Player, Stephen Curry, through 2017 NBA Playoffs earlier this year.
Just like his game, Stephen Curry’s signature shoe collection has evolved with him, powering the dominant sharpshooter to new heights; like hitting a record 13 3-pointers in a single game and cementing his name into the top-10 list of career 3-pointers made. Inspired by protective armour worn by the toughest warriors in history, the Curry 3ZER0 is a mirror of Curry’s will to be stronger, quicker and simply more efficient on court.
A post season pair that features the pinnacle in lightweight protection technology, the Curry 3ZER0 has a reinforced upper mesh for maximum protection, an adjustable heel support to keep the foot in place and a lateral wing plate that provides increased stability. With such fine tuning in addition to the brand’s signature ThreadborneTM upper, famed Micro G® foam and Charged Cushioning®, it is no wonder that the Curry 3ZER0 has earned its keeps on court as the improved model of the original shoe.
“It’s not compromising any containment for him. We just basically took out as much weight as we could. We made it as breathable as possible. We kind of turned it into a racecar,” said Curry 3 lead designer Kort Neumann, who has been in communication with Curry all season. “This is something that’s a little bit lighter, airier, more race-like, if you will.”
Neumann added, “He likes comfort. He likes his lockdown and containment. He loves the squeak of traction on the court. He really likes that squeak. It’s kind of an indicator for him that it sticks in the ground.”
While keeping a minimalistic outlook, the Curry 3ZER0 encapsulates the hallmarks and constants that drive Curry on court. The outsole is stamped with a full spelling of the ‘TCC’ abbreviation that he has tattooed on his wrist which stands for “Trust. Commitment. Care.”
The Curry 3ZER0 is priced at SGD189 (SGD149 for Kids/Boys) and is available at selected Under Armour Brand Houses (Orchard Central, Bugis Junction and Tampines One), Hoops Factory, selected Limited Edt stores as well as online.
Global athletic leader New Balance today released a collection of limited edition footwear to celebrate Marvel’s sensational Super Hero Spider-Man. The collection includes two unique styles for menOn June 24, 2017 / By Nookmag
Global athletic leader New Balance today released a collection of limited edition footwear to celebrate Marvel’s sensational Super Hero Spider-Man. The collection includes two unique styles for men and two unique styles for kids and will be available locally at all New Balance Experience Stores beginning June 28.
The Fuel Core Sonic running shoe for men features a sleek black mesh upper covered in a tactile silicone web design across the saddle. The heel is wrapped in a black mesh with hidden reflective detail and white reflective spider icon. The shoe also features a metallic black midsole and an innovative BOA Fit System that creates a truly personalized experience. This style is available for SGD169 in men’s sizes US 7-11,12.
The New Balance 99 Trainer for kids is available in two unique styles. The first, inspired by Spider- Man’s signature red and blue suit, has a red mesh upper printed with Spider-Man eyes and a reflective white N logo. The blue heel is splattered with a white PU print spider web design, and an ultra-soft lining delivers total comfort. The second style is inspired by the darker side of Spider-Man, Venom. The black upper features a bright red N logo and sticky 3D silicone spider web design, while the heel is wrapped in a black Spider-Man eyes pattern. Both styles are available for SGD89 in boy’s sizes US 11- 6.
Each shoe includes a Marvel and New Balance branded sock liner. All three styles are presented in a unique red box with bold Marvel and New Balance logos, as well as two silver panels on the front and back of the box with a black Spider-Man spider logo. Tissue paper specific to this collection is printed with black and white an assortment of Spider-Man comics wraps the shoes inside the box.
GUESS Originals, an initiative developed by GUESS and AWGE, partners GUESS with leading icons at the forefront of fashion, entertainment, art and design to bring the much awaitedOn June 19, 2017 / By Nookmag
GUESS Originals, an initiative developed by GUESS and AWGE, partners GUESS with leading icons at the forefront of fashion, entertainment, art and design to bring the much awaited capsule collection in conjunction with multi-disciplined recording artist, A$AP Rocky. Making its way into selected GUESS outlets this July, the collaboration debuts in Singapore for the first time exclusively with very limited quantities available.
Inspired once again by vintage pieces from the GUESS archives, GUESS Originals x A$AP Rocky is back by popular demand. This year, the “Ice Cream and Cotton Candy” collection for Summer 2017 is packed with the collaboration’s signature stripes and offers a clean palette of pastels. With over 35 styles available in the Singapore launch, the capsule unites timeless GUESS designs with a contemporary flair. Whilst the previous GUESS Originals x A$AP Rocky collection featured mostly unisex styles; the Summer 2017 assortment will include many pieces exclusively for women. A$AP Rocky’s fond childhood memories of GUESS clothing combined with his vision of modernizing vintage items with new colorways results in a unique twist.
From a starting price point of SGD89 for apparel, the Summer “Ice Cream and Cotton Candy” collection reigns supreme to pastel pinstripes and logo tees, drawing on fashion trends revived from the 80s and 90s. Denim is at the forefront of this capsule offering high and low-rise bell bottoms, button-down and zip-front miniskirts, vintage rocker 1981 skinny jeans, dungarees, 90s icon and cropped boxy jackets as well as baggy high waist jeans in a classic medium wash. GUE$$ logo-mania tees make a splash on mock-neck shirts, short-sleeved maxis and half-sleeve dresses as well as boxy ringer crop tops and oversized retro tees. One-piece black and white bathing suits stamped with the notable GUE$$ triangle logo are accompanied by an array of two-piece triangle and push-up bikinis splashed with striped patterns and solid pastels.
Led by A$AP Rocky, the visuals for the campaign were shot and directed by his creative group, AWGE.
The GUESS Originals x A$AP Rocky “Ice Cream and Cotton Candy” Summer Collection will be available at selected GUESS boutiques in Singapore from July 8 onwards.
Nike experimented different textiles on the new Nike Air Max 90 Premium “Dark Obsidian”. The upper is a mix of materials with indigo denim, leather and multi-print textileOn June 14, 2017 / By Nookmag
Nike experimented different textiles on the new Nike Air Max 90 Premium “Dark Obsidian”. The upper is a mix of materials with indigo denim, leather and multi-print textile on the Swoosh and the tongue.
Yellow stitches across the silhouette with white rubber outsole. The Nike Air Max 90 Premium “Dark Obsidian” is available at sneakAvenue.
What started as a retail dream has turned into an omni-channel retail. With the rise of mobile e-commerce, YACHT 21 managed to capture the heart of many customersOn June 13, 2017 / By Nookmag
What started as a retail dream has turned into an omni-channel retail. With the rise of mobile e-commerce, YACHT 21 managed to capture the heart of many customers by channelling their brand online. In addition, re-creating the boutique at Wheelock Place gives customers a brand new shopping experience.
If you are a frequent holiday maker, you will understand the pain of finding the right outfit for a vacation. YACHT 21 is the right place to find an outfit for all occasions – for work, casual dates or a vacation on a beach.
The boutique acts as a bridge between their online and physical retail boutique. “Buy online, Pick-up at Branch” together with “Buy at boutique, delivery to home” services are now available at the boutique in Wheelock Place upon request. The boutique will then be seen not only as a place to pick up your goods, but also a place to enjoy the pleasure of a unique shopping experience. New arrivals will be stocked up a week before the official launch date, exclusively at Wheelock Place.
Skip the hassle of spending lots of time and energy into picking out outfits for your vacation and opt for the free personal shopping service upon request where the stylist will handpick the outfits for you. Who knows, you might learn to embrace a new style you’ve never tried before?
YACHT 21, is believed to be Singapore’s first ever retail boutique to incorporate technology to retail, by installing the Bello Vanity Mirror into their fitting rooms. Customers get to play around with it by adjusting among three different lighting conditions – indoor, outdoor and night, with various light intensities.
Apart from the retail experience that YACHT 21’s boutique at Wheelock place has to offer, it is also a platform to liaise with ladies from all walks of life to understand YACHT 21’s belief and interpret it in their own way. YACHT 21 encourages women to be inspired and continually allowing herself to explore, dream and discover the world around her simply because. Everyday’s a holiday.