Vans, the original action sports footwear and apparel brand, is proud to introduce a collaboration with Hong Kong-based street fashion brand Madness; A footwear collection that combines Vans Classics with founder, ShawnOn February 9, 2017 / By Nookmag
Vans, the original action sports footwear and apparel brand, is proud to introduce a collaboration with Hong Kong-based street fashion brand Madness; A footwear collection that combines Vans Classics with founder, Shawn Yue’s, fine sense of style and design inspiration. Both brands share similar values that encourage and facilitate creativity. The collection leveraged two Vans iconic styles: the SK8-Hi and the SK8-Mid; which are personal favorites of Shawn’s as they cater to different styles and fit everyday urban life with styling ease.
Both the SK8-Hi and the SK8-Mid key elements include grey and blue tones in full suede upper, creating a low profile two-tone effect. The outsole features “all work and no play makes you mad” which comes from the tattoo on Shawn’s hand inspired by the movie “The Shining” – “All work and no play makes Jack a dull boy”. The proportion and the detail of the tongue gusset are specifically made to fit Shawn’s style allowing you to rock with or without shoelaces and the SK8-Hi features an additional zipper in the rear for easy access.
The collection featuring the two different footwear will be exclusively sold at Vans Ion Orchard,#B3-60 and Limited Edition Vault, 313 Somerset. #04-13 priced at SGD129 each.
America’s go–to sneaker brand Keds is back with their latest Spring/Summer Collection 2017; featuring clean and streamlined sneaker silhouettes, vibrant prints and wearable soft pastels and nude tonesOn February 4, 2017 / By Nookmag
The collection includes the brand new version of the Keds iconic Champion silhouette; Canvas topped and rubber-soled, the design was one of the first footwear options to provide ladies with accessible, fashionable shoes. The silhouette remains as one of the popular styles to date and fans will be pleased with the new trendy pastels perfect for the season.
The collection also features a wide range of Triple Decker sneakers as seen on Keds ambassador Krystal Jung; perfect for ladies who want the boosted confidence from elevated platforms without suffering the pressure of high heels.
Ladies will also be happy to know that style can be pursued without compromising comfort. All SS17 styles feature the new Ortholite soles that ensure long lasting cushioning and comfort in every step.
Keds x Kate Spade New York
The popular collaboration collection is back with 7 new designs this season. The new collection offers a unique mix of floral-infused prints for a preppy date and tassel stripes for the nautical loving.
No matter the style, the Keds x Kate Spade New York shoe collection will have ladies dressed up with regardless of location and occasion.
Both collection ranges from SGD69 – SGD129. The Keds Court Classics Collection will be launched in stores from mid February and Keds x Kate Spade New York collection in end February.
FURLA unveils its new S/S 2017 campaign, shot by Gregory Harris under the artistic direction of Fabien Baron. The images feature a very elegant, modern woman; strong andOn February 3, 2017 / By Nookmag
FURLA unveils its new S/S 2017 campaign, shot by Gregory Harris under the artistic direction of Fabien Baron. The images feature a very elegant, modern woman; strong and authentic with an effortless allure. The ads were shot in a minimalist studio in New York, set against a clean backdrop of vivid colour, for a collection full of graphic impact. Joyous, captivating and colourful, FURLA is the essence of vitality, with an optimistic spirit melding energy and passion.FURLA’s S/S 2017 collection is a magnificent tribute to a journey of boundless discovery, expressed in a harmonious lineup of varied shapes, materials and decorative details. Every piece is unique with its own special design, an icon of Italian design and craftsmanship that effuses a sense of exquisite luxury, bold charm and a touch of wit.
Field Of Imagination Spring/Summer 2017 Jungle Capsule Collection
In a contemporary urban metropolis, FURLA dives into an unexpected corner of lush green, filled to the brim with flowers, colours and animals who bring the S/S 2017 collection to life.
FURLA Metropolis Jungle features the faces of six of the animals that populate a fantastic forest of prints, where each creature represents a specific characteristic: there is the elegance of the panther; the strength of the lion; the intelligence of the monkey;
the zany irony of the zebra; the confidence of the wolf and the joy of the parrot.
The FURLA Vittoria bucket bags, which are simple and elegant, are available in calfskin with brightly coloured prints representing FURLA’s imaginary flora and fauna. Their sinuous prints create a pleasing contrast with the bags’ clean lines and designs.
The dynamic, multifunctional and incredibly soft FURLA Icaro backpacks are the perfect accessories for adventure, whether in
faraway lands or in the middle of the city. They can be easily transformed into a hobo style with a simple switch of the closing mechanism.
The Poetry Of Everyday Wanderlust Spring/Summer 2017 Men’s Collection
The S/S 2017 men’s collection is developed around three product families, each of which represents a stop on the FURLA man’s imaginary quest.
In the Leisure series of bags, each accessory features a special, iconic blue detail. The Icaro backpack in hammered calfskin is a standout piece and the ultimate emblem of travel. It is an indispensable travel companion designed to adapt to the body’s movements, as well as to the individual style of the man wearing it.
FURLA has devised the Business line for everyday use at work and out and about in the city. With their clean, simple and well- structured lines, these bags are also available in an ostrich pattern. All share an unusual feature: a strap made of rope.
It is a singularly poetic detail, evocative of a great journey that lives on in memory. The bags are designed to be filled with experiences and stories, which are perfect for any international foray.
State Of Mind Spring/Summer 2017 Women’s Collection
In this collection, strength and beauty appear as clashing forces which nevertheless meld and complement one another. These seemingly incongruous concepts are the inspiration underlying FURLA’s S/S 2017 women’s collection. The uniqueness of every experience, the inner wealth that is gained through travel, the euphoric feeling of discovery, all come to life in a line-up that plays extensively with shapes and materials. This is a collection that emphasises detailed embellishments, with a masterful use of embroidery, lace, laser-cuts, and prints on lighter-and-more-supple-than-ever leather. All of these accessories were designed to follow the wearer’s natural movement. Tassels, fringe and knots are intertwined like memories, highlighting each product’s artisan touch while also revealing the best modern leather-working techniques.
The newest it-bag of FURLA’s S/S 2017 Women’s collection is the Amazzone bag. It is a shoulder strap bag designed like a portable trove for storing treasures collected on this boundless journey. The bag features smooth edges, and comes in three different sizes: mini, small and medium, with practical handles in addition to the strap.
This season, the iconic FURLA Metropolis features an array of cultural references tied to international travel, from tribal- influenced floral prints on leather to the embroidery of the Girandola line, as well as the all-over Vergolino, which is a type of
precious woven textile.
The collection also puts significant emphasis on backpacks, travel totes and reporter bags: these are accessories for people on-the-go. The tote bag dominates the line-up, from the classic, streamlined Aurora, available in an animalier version, to the new Lucky, a minimalist-chic handbag with stark, elegant lines, metal details and micro studs.
The new Vittoria captures the collection’s contemporary flavor: it stands out for its sliding handle, which is made of Vit.Fleu Soft – an even more delicate version of the classic Vit.Fleu vegetable-tanned leather – and slips easily into the bag’s main compartment.
Brilliant citrus colour fairly explodes on the saffiano leather of the Stacy bucket bags, which are available in a new, laser-pierced calfskin in the S/S 2017 collection. Stacy is the most joyful bag on FURLA’s journey, simple, yet also spirited and youthful in appeal. It can be personalized with new spring charms: hearts and stars decorated with fringe, as well as a range of fun travel souvenirs.
Boston-based New Balance Athletics, Inc. is excited to release the 247 Sport. Designed with the modern urban lifestyle in mind, classic New Balance quality and craftsmanship is fusedOn February 1, 2017 / By Nookmag
Boston-based New Balance Athletics, Inc. is excited to release the 247 Sport. Designed with the modern urban lifestyle in mind, classic New Balance quality and craftsmanship is fused with modern performance-inspired details for a contemporary new style. The New Balance 247 Sport will be available at New Balance, and global retailers beginning February 4 for a suggested retail price of SGD139.00.
The New Balance 247 offers a new look, feel and fit, but draws inspiration from iconic New Balance models to remain grounded in the brand DNA. Tapping into New Balance’s reputation as a premier performance brand, the 247 Sport combines an engineered mesh upper with a neoprene sock construction for a performance inspired technical look, fit and feel. A reflective welded N logo, reflective collar strap and rubber “sport” tongue label were borrowed from New Balance performance running, but designed for a 247 lifestyle. Inspiration from heritage models includes the asymmetrical detail on the toe vamp that is a subtle reference to the 1300; a collar strap design taken from the 574 and 576; and, a sleeker more lightweight version of the 998 midsole.
“The 247 Sports pack is a nod the brand’s innovation and performance running product,” said Brian Lynn, Senior Product Manager, Global Lifestyle. “Lightweight engineered mesh, neoprene bootie, synthetic overlays and reflective hits work in conjunction with vibrant colour pops for a more technical and eye catching look. The style is ideal for those consumers that want to make a stylish statement on their daily commute.”
“The 247 is the first model created as part of our commitment to create footwear designed for our evolutionary concept, ‘Style of Your Life’. A nod to our iconic styling but a major step forward in representing the intersection where sport and life meet,” said Shinichi Kubota, Vice President, Global Lifestyle. “The cutting edge 247 design combines the craftsmanship, technology, comfort and fit New Balance is legendary for and offers the versatility needed for the modern style seeker consumer and their round-the-clock lifestyle.”
The New Balance 247 Sport will be available at Limited Edt Vault 313, Limited Edt Chamber Marina Bay Sands, Leftfoot Entrepot The Cathay, Seek Ion, The Social Foot Suntec and Orchard Central.
Springtime is right around the corner and the festival season is definitely upon us! A carefully curated collection of floral dresses from Australian high street brands MINKPINK, Somedays’On January 31, 2017 / By Nookmag
Springtime is right around the corner and the festival season is definitely upon us!
A carefully curated collection of floral dresses from Australian high street brands MINKPINK, Somedays’ Lovin, Jaase and Indikah have landed at The WYLD Shop, just in time for your metamorphosis into a garden nymph, or the devil may care bohemian lass around town. Nothing brings about the carefree spirit more than loose flowing midi and maxi dresses, along with kimonos. These favourites are the double splits from Somedays’ Lovin, the come hither cold shoulders by Indikah and the detailed yet exotic print on MINKPINK that transports us right into the jungle.
The WYLD Shop’s Springtime collection is now available here.
Urban Revivo (UR), China’s leading fashion lifestyle label, has opened its first international store in Singapore. A perfect union of high – fashion quality (in finish andOn January 30, 2017 / By Nookmag
Urban Revivo (UR), China’s leading fashion lifestyle label, has opened its first international store in Singapore. A perfect union of high – fashion quality (in finish and fit) and trend-focused design, UR presents inspirational styles across Womenswear, Menswear, and Accessory categories at easy on the pocket prices. The 7,330 sq. ft. store at Raffles City marks its first entry into international markets. UR invites everyone to tell their own story through pieces that Incite, Inspire, and Intermesh: a style lexicon that is encapsulated in the idea of “Play Fashion”.
Fashion is not made up of a singular style, and UR provides you with lasting wardrobe treasures that present endless styling choices within a wide price range. Design-alert shoppers will be inspired by the diverse lines that UR offers – from feminine chic to masculine tailoring; from streetwear inspired youth fashion to stylish and trend-driven accessories.
The focus is always on design and quality in terms of the fabrics, fit and finish. Merging design flair with top-notch quality at attainable prices, UR aims to break the stereotype that affordable fashion is badly made and throw-away. These are immaculately produced fashion perennials: incorporating trendy designs with modern-edge tailoring, and cut specifically to fit the Asian physique. UR offers extensive fast-changing collections of up-to-the-minute fashion trends with new designs added to the retail floor every week. The brand introduces up to 12,000 new styles every year.
Beyond the ultimate race-you-to-the-rack appeal, the new UR retail space entice customers into a luxurious and seamless shopping environment. The expansive store features a minimalist open concept of space and freedom, and is punctuated by industrial accents such as steel and metallic finishes. With sleek interiors acting as a multi-sensory backdrop, the immersive space invites the customer to look, touch, and interact with the merchandise. The opening of UR’s first international store in Singapore highlights UR’s prominent global expansion plans.
The inaugural Raffles City store will be followed by two more UR stores in 2017, and 10 more stores in emblematic retail locations from the Orchard Road shopping belt to the heartlands by 2020. With Singapore acting as a springboard, UR’s expansion agenda will include new store openings in Southeast Asia, a London store in the third quarter, and subsequent stores in Europe as well as the Middle East. Urban Revivo officially launched in Singapore on 13 January.
252 North Bridge Road
Cool, comfortable and ever so versatile, it’s time to treat yourself to Uniqlo’s new collection of UTs (UNIQLO Graphic T-Shirts), which will be available in stores and onlineOn January 28, 2017 / By Nookmag
Cool, comfortable and ever so versatile, it’s time to treat yourself to Uniqlo’s new collection of UTs (UNIQLO Graphic T-Shirts), which will be available in stores and online as early as the end of this month!
The LINE FRIENDS are back again with another UT collaboration! Whether you’re a fan of cool BROWN, expressive CONY, round faced MOON or all of the above, take your pick from the series of UT designs, which will be available online from now and at all Uniqlo stores on 30 January! LINE FRIENDS UTs are priced at SGD14.90 each and are available in Extra Small sizes as well for petite fans!
P.S. Amp up the cheese factor this Valentine’s Day! Play dress up with your other half by sporting matching LINE FRIENDS UTs, which make for a perfect couple #OOTD on Instagram!
The adorable Doraemon UT collection from Uniqlo features the cat-type robot from the 22nd century as well as his younger sister, Dorami. Each UT costs SGD12.90 and the collection will be available on 6 February at all Uniqlo stores and online.
Ladies, be sure to check out the new women’s-only MOOMIN UT Collection at Uniqlo! The Moomins, who are characters in a beautiful fairy tale by Finnish author Tove Jansson, are introduced in this fun UT collection! Featuring loveable Moomintroll, his best friend Snufkin as well as Little My, Stinky and Hattifatteners, this is one collection not to be missed! UTs are sold at SGD14.90 each and will be available at all Uniqlo stores from 6 February onwards.
Enjoy the new LEGO® UT collection from Uniqlo, which showcases delightful designs that capture all the fun of LEGO® bricks! Prices range from SGD14.90 for a Boys’ UT to SGD19.90 for a Boys’ Sweat Pullover and the collection officially hits stores on 6 February. UTs will be sold at all UNIQLO stores, while the Boys’ Sweat Pullovers will be available at selected stores including Uniqlo’s Global Flagship Store at Orchard Central, Suntec City, Bugis+ and Jem®.
Gift your beloved sister, girlfriend or mother with a quirky UT from the Lisa Larson collection, which includes the Swedish ceramic designer and artist’s signature designs such as “Mikey the Cat” and new original sketches as well. The collection will be sold at all Uniqlo stores on 6 February, with prices ranging from SGD14.90 for a Girls’ UT to SGD19.90 for a Women’s Graphic Tunic.
Mandarin Gallery ushers in a prosperous new year in style with two new pop-up stores. This Chinese New Year, shoppers will be spoilt for choice with the offeringsOn January 25, 2017 / By Nookmag
Mandarin Gallery ushers in a prosperous new year in style with two new pop-up stores. This Chinese New Year, shoppers will be spoilt for choice with the offerings at Mandarin Gallery, ranging from modern qipaos inspired by the Peranakan culture, as well as high street looks fresh off the runways in Milan.
Known for its feminine lace numbers and modern qipaos in flattering cuts with its signature fine stitching of lace applique, local fashion label Fuchsia Lane is one of the latest additions at Mandarin Gallery. Founded by Vivienne Ong-Lin, Fuchsia Lane is perfect for ladies looking to dress to impress this festive season, with beautifully modern pieces inspired by the Peranakan artistry and also impeccably handmade by dedicated artisans since 2007.
Also popping-up at Mandarin Gallery is Marcelo Burlon by Surrender, which will run from now to April. Known for its visually bold and culturally-layered image, shoppers can expect to find the full range of the Milan-based fashion brand SS17 collection in store now at its Mandarin Gallery boutique.
From now till 12 February, shoppers who spend a minimum of SGD388* can stand to win SGD800 worth of shopping vouchers in their Festive Draw and also redeem a set of festive red packets and an orange carrier bag. They can also redeem an exclusive Year of the Rooster candy box with a minimum spend of SGD488*.
Lastly, usher in the festivities on a high note by catching a special lion dance performance at Mandarin Gallery on 4 February, Saturday at 1pm.
Fortune Takes Flight will take place from now to 12 February at Mandarin Gallery.
*Up to 3 combined same-day receipts; redemption is to be made on the same day of purchase. Voucher and gifts are limited to 1 redemption per shopper per day. Gifts are while stocks last only.
IN GOOD COMPANY (IGC) kicks off 2017 with the introduction of its first Menswear capsule collection. Similar to its womenswear line, these streamlined wardrobe staples for men carryOn January 23, 2017 / By Nookmag
IN GOOD COMPANY (IGC) kicks off 2017 with the introduction of its first Menswear capsule collection. Similar to its womenswear line, these streamlined wardrobe staples for men carry the same clean-cut aesthetic, quality and finishes that IN GOOD COMPANY is already known for. With its roots grounded in womenswear, IGC’s first menswear capsule is almost gender neutral and modern in its form. These are updated classics that are polished enough to wear more than casually, and fabricated to last many wears and washes.
Rethought functionality and re-invented proportions form the backbone of this smart, modern wardrobe for the urban creative. Their silhouettes and styles are classic but far from basic. Playing with new proportions, certain design elements are accentuated while others that look too familiar are eliminated.
“The ideas behind the designs are instinctive”, says Sven Tan, creative director and co-designer. “As womenswear designers, we’ve always embraced classic design with a twist, but bringing subtlety into menswear requires a different precision. In terms of getting the right proportion and shape, every centimetre matters in the cut. Too much and the style appears ‘off’, too little and the design becomes pedestrian. It’s a challenging balance that is less obvious in womenswear, but a standout trait in our interpretations of a relevant and modern City wardrobe,” shares Sven.
The Basic Blocks
Clean-cut T-shirts and crisp shirts form the foundations of the collection. More than the everyday T-shirt, the functional staple has been reworked with subtle details that stand out without fanfare. Short sleeves are made longer in some, while shoulders are dropped in others; V-necks are sharper, and raglan lines are cut wider. Made largely in fine cotton jersey, these T-shirts feature IN GOOD COMPANY’s signature heat bonded hem for a sharper, cleaner and more refined finish.
On shirts, the commonplace and casual ‘live-in’ shirt is eschewed for crisp, pristine shirts done up with minimal details. Made from three different qualities of cotton poplin of different densities – with stretch for comfort, or with a matt sheen for a modern look – the shirts feature a paper-like tactility in its finish and is almost crispy to the touch. Variations in sleeve lengths and collar styles feature throughout the shirts but they all retain a consistent boxy, modern cut. The day of the slim-fit shirt is over.
Also in the capsule are tailored shorts in Japanese denim, linen or light summer wool – some elongated, some tailored, some more casual; relaxed cut drawstring trousers, cotton gabardine tailored crop trousers, and utilitarian pants with ankle straps; bomber jackets in wool crepe and lightweight cotton gabardine that feature minimalist details; a single drawstring haversack completes the capsule.
Colours are neutral foundations such as white, black, melange grey, navy, and khaki, and balanced by off-beat accents divided into soft and hard tones. Soft, warm shades of blush, mauve, nude, sand and tangerine, achieve a sharp overall look when paired with ‘hard’ intense tones such as military, cement, charcoal, teal, steel blue, and chocolate.
The IN GOOD COMPANY Menswear collection launched on 6 January, with a second drop delivering in March. Prices range from SGD109-139 for t-shirts; SGD119-169 for shirts; SGD89-189 for shorts; SGD159-289 for trousers; SGD189-279 for jackets.
Collaboration | IGC x NOTA
Following a philosophy that is embodied in its very name, IN GOOD COMPANY has collaborated with custom footwear label, NOTA (None Of The Above). Launched in December 2015 and headquartered in Sydney, NOTA is helmed by three friends with a passion for shoes and dressing well. Embracing a design philosophy similar to IGC’s, NOTA offers custom-made sneakers and dress shoes for individualists with a discerning taste for minimalist designs and refined quality at sharp price points. The IGC x NOTA sneaker features clean lines, a streamline toe box, thin waxed laces finished with custom metallic lace caps for a luxe finish. Crafted in full grain calf leather with lightly cushioned linings for additional comfort, the exclusive sneakers are available in Chalk White, Nude, and Navy. IGC x NOTA Leather Sneakers retails at SGD239.
IN GOOD COMPANY Menswear & IGC x NOTA shoes are available exclusively at ION Orchard #B1-06.
H&M is proud to reveal its 2017 Chinese New Year campaign images featuring actor and actress, Li Chen and Fan Bingbing. Captured by iconic fashion photographer Chen Man,On January 21, 2017 / By Nookmag
H&M is proud to reveal its 2017 Chinese New Year campaign images featuring actor and actress, Li Chen and Fan Bingbing. Captured by iconic fashion photographer Chen Man, fans can finally preview the full campaign images portraying love and joy from the celebrity couple. Combining oriental aesthetics with a contemporary twist, the campaign illustrates the celebration of the Spring Festival. The collection is selling exclusively in 9 selected markets in Asia, including Singapore.
“It’s great that a global brand like H&M has curated a special Chinese New Year collection for fashion lovers in Asia and I am very honoured to shoot and be a part of the creative process of this year’s campaign. Expressing Chinese cultural elements with a modernistic approach is what I have always pursued in my work. Shooting Li Chen and Bingbing in the collection against a traditional backdrop was a modern way to express the festivities of this special Chinese Holiday,” says Chen Man
Fronting a fashion campaign for the first time as a couple, H&M’s Chinese New Year campaign captures the happiness and love between the couple Li Chen and Fan Bingbing. Through Chen Man’s unconventional art direction, the couple was photographed at a Chinese courtyard in Beijing dressed in contemporary outfits, fusing the long-established culture with fresh and modern fashion.
As Chinese New Year preparations such as spring cleaning are underway, H&M continues its commitment to social and environmental responsibility by offering a convenient solution for customers to leave their unwanted garments or home textiles of any brand and in any condition at H&M stores across the country. Customers will receive a 15% discount voucher for every bag of unwanted garments or home textiles they bring. Terms and conditions apply.
Celebrate The Year of The Rooster in style at H&M
To usher in the new year, H & M has also introduced the 2017 Chinese New Year collection, showcasing a wardrobe of contemporary and sports influenced designs, with culturally significant shades of red and gold. The range includes an assortment of fashion-forward pieces for ladies, men and kids. The collection will be sold exclusively in 9 selected markets in Asia from January 12, 2017.
“We want to celebrate the essence of the Chinese New Year, interpreting the festivity with a contemporary collection. Mixing femininity with the effortlessness of the urban woman, while the enthusiastic colour palette nods to the traditional Chinese holiday,” says Ann-Sofie Johansson, Creative Advisor at H&M.
“It’s about creating a fresh new take on the Lunar New Year attire with refined sportive styles. The menswear collection elevates classic pieces into smart and relaxed looks, making each piece effortless and long-lasting throughout the season,” says Andreas Löwenstam, Head of Menswear Design at H&M.
Bridging the resonance of traditional culture with effortless chic designs, the collection is infused with festive colours – red and gold, and Spring Festival inspired prints on modern silhouettes. Sophisticated feather patterns, symbolic of the Rooster year, are printed onto a bold red flare dress. Elevate your style by mixing gold accessories inspired by Chinese motifs, such as the ruyi knots, with an earthy tone knit top and a pair of denim pants. Complete your look by dressing up with a pair of rose red pumps with frill details, or dressing down with a pair of gold sneakers.
The menswear collection presents a cross between contemporary and sportive designs. The bomber jacket – fashion’s latest must-have in grey can be perfectly paired with the red sweater. Colour balancing is key this Lunar New Year; pull off the look with a pair of black slim-fit joggers and sneakers. The collection which is also inspired by oriental styles, features cranes intricately embroidered on a sweater and the back of a jacket. Men’s essentials such as the box-tee or shirts are available in versatile tones making it easy to mix and match.
For girls, a strong palette of bright red with prints and sequin embellishment dominate the collection. Dress up for this joyous occasion with the ballerina inspired tutu dress or opt for a more casual look with the heart-shaped pattern knitted sweater and matching skirt.
For boys, it is all about the casual dapper style; match the stripe shirt with a red bow tie or the red rooster pullover on a white shirt. Mix-and-match the style with essential apparels such as a pair of denim pants and sneakers for a more relaxed finish.
Cole Haan, the iconic American lifestyle footwear and accessories brand and retailer, is excited to announce the extension collection of StudiøGrand which debuted in August 2016. As the newOn January 15, 2017 / By Nookmag
Cole Haan, the iconic American lifestyle footwear and accessories brand and retailer, is excited to announce the extension collection of StudiøGrand which debuted in August 2016.
As the new season approaches, Cole Haan presents a new iteration of dress and casual footwear through several new styles for the pre-Spring 2017 season. Featuring individualistic styles that are made to move, StudiøGrand is the new collection for women who make the most of every step, from studio to street and beyond.
Every day is its own workout, and now there’s a collection to match the hustle. StudiøGrand represents the meeting of femininity, form, and function in minimalist silhouettes with extraordinary flexibility.
Introducing the StudiøGrand Pack & Go Trainer for this season, this versatile women’s footwear is designed with Grand.OS Energy Foam that brings all day standing comfort, together with adaptive flexibility that enables the sole to move with more agility.
With its slimmed down sole, the StudiøGrand Pack & Go Trainer is an astonishingly lightweight shoe. It is also designed with engineered upper materials to promote airflow for rapid evaporation and cooling, allowing the shoe to be dynamically breathable.
StudiøGrand Pack and Go Sneaker, SGD299, available in stores from 17 February onwards:
StudiøGrand Knit Sneaker, SGD359, available in stores now:
StudiøGrand Perf Sneaker, SGD359, available in stores now:
StudiøGrand Weave Sneakers, SGD399, available in stores now:
The StudioGrand collection will be available in stores at:
Suntec City, North Wing, 01-473
ASICS brings its technology and footwear expertise to inspire a new audience of fitness enthusiasts as it gears up to roll out a full range of fitness solutionsOn January 13, 2017 / By Nookmag
ASICS brings its technology and footwear expertise to inspire a new audience of fitness enthusiasts as it gears up to roll out a full range of fitness solutions from head-to-toe in 2017. In addition to a collection of stylish, layering gym wear, ASICS launches FIT YUI and CONVICTION X footwear as part of its new flex and power training collections. Both products will be available in January, to kick-start the New Year. The FIT YUI will retail for SGD159 a pair while the CONVICTION X will retail for SGD179 per pair.
Advanced Technologies That Work Best When You Put Them To Work
Designed for two very different workouts, FIT YUI and CONVICTION X use advanced technologies and materials that adapt to the body’s natural movements during training as they work to optimize individual workout results.
Uniquely designed to support women’s studio workouts, FIT YUI’s individual fit and flexibility provides total freedom of movement whilst delivering superior comfort, support and style:
GEL Cushioning improved cushioning for comfort and protection
CONVICTION X is engineered to help men and women improve performance under the most intense conditions during their power workouts. Made possible by the scientists at ASICS Institute of Sport Science, it uses proprietary technologies and materials for more breathability whilst maintaining stability grip and durability:
“FIT YUI and CONVICTION X mark a series of new innovations for 2017, as we take our expertise and technology in footwear to create all-round fitness solutions,” comments Paul Miles, Senior General Manager, Global Marketing Division, ASICS Corporation.
“Throughout the year, we aim to engage and motivate fitness enthusiasts as we invite them to try on these new products for themselves and put them to the test through the ASICS ‘What Matters Is You’ conversations.”
Our tech works best when you put it to work, What Matters Is You. To join in or follow the ‘What Matters is You’ conversation online, use the hashtag #WhatMattersIs now.
For more information on ASICS Training visit this site.
Converse announces the release of a limited Chuck Taylor All Star “PHANTACi”edition in partnership with PHANTACi, to commemorate their 10th anniversary. With Mandopop superstar Jay Chou, the creativeOn January 13, 2017 / By Nookmag
Converse announces the release of a limited Chuck Taylor All Star “PHANTACi”edition in partnership with PHANTACi, to commemorate their 10th anniversary. With Mandopop superstar Jay Chou, the creative director of the fashion label, the iconic Chuck Taylor All Star high top sneakers have been transformed with PHANTACi’s famous shark camouflage print, coupled with some pop detailing using their brand’s signature pink colour.
Converse Chuck Taylor All Star has grown to become a world-renowned lifestyle label amongst any street culture-kids/trend-setters. To celebrate PHANTACi’s 10th year anniversary, a collaboration plan was rolled out to create this special edition with PHANTACi’s famous shark camouflage print, coupled with a pink sock-liner, and heel license plate to give a soft touch. In addition, the heel of the sock-liner is embedded with a print stating “NEVER GIVE UP”, PHANTACI’s brand slogan which conveys the conviction of the brand that they hold on to since 2006 hence achieving what they have become today.
PHANTACi was founded in 2006 by Asian pop icon Jay Chou and his team. With a goal to infuse fantasies into day to day life, from Taipei to the rest of the world, and to encourage people to pursue their own fantasy journey, PHANTACi aims to spread the “NEVER GIVE UP” brand spirit around, regardless of the difficulties encountered.
Converse Chuck Taylor All Star PHANTACi will be available at the PHANTACi Singapore retail store and Converse select retail stores at Ngee Ann City and Vivo City, from 18 January 2017 at a retail price of SGD129.90.
PUMA Singapore has launched two new concept stores in Paragon and Bugis+. Introducing the new Forever Faster 2 concept, both stores are conceptualized to mirror PUMA’s brand ethosOn January 11, 2017 / By Nookmag
PUMA Singapore has launched two new concept stores in Paragon and Bugis+. Introducing the new Forever Faster 2 concept, both stores are conceptualized to mirror PUMA’s brand ethos of weaving sports into lifestyle and will house the widest selection of the latest offerings from PUMA’s athletic fashion and fitness categories for lifestyle wear or for training purposes.
Starting at the facade, with the campaign of the season, the consumer experiences the PUMA brand DNA throughout their entire journey. Showcased through 360 package across clearly designated sections in accordance to categories and clearly split by gender, the layout is strategised to facilitate ease and aid customer understanding of the products – all with the intention to offer an enhanced purchasing experience for all shoppers. With PUMA’s strong heritage as a footwear company, the impressive selection will also be showcased on an extensive footwear wall that will be one of the key features in the store.
Situated along Orchard Road, in the heart of Singapore’s shopping district, the PUMA store at Paragon mall is a 979 sq ft. concept store, and is now opened. The 1,712 sq ft. concept store in Bugis+ is strategically housed in the vibrant youth enclave, and will be opened in January 2017.
“With the rise in sporting habits and the convergence of athletic wear and fashion across the globe, we saw an opportunity to highlight our unique offerings to better cater to the needs of consumers”, says Gabriel Yap, Head of Marketing at PUMA Southeast Asia. “The launch of the FOREVER FASTER 2 stores has been a really exciting venture for us and I am confident that this new platform will heighten the brand experience with a more focused and distinct curation of our key products”, he adds.
Store Opening Promotion
In conjunction with the opening of the new PUMA Forever Faster 2 concept stores, shoppers at PUMA Paragon will enjoy a free PUMA Backpack with transactions over SGD150, and shoppers at PUMA Bugis+ will enjoy a free PUMA Cross Body Bag with transactions over SGD150. Both promotions are available while stocks last.
PUMA Forever Faster 2
#04-43, 290 Orchard Road
Opening Hours: 10am – 10pm Daily
#02-18, 201 Victoria Street
Opening Hours: 10.30am – 10pm Daily
New Balance 247 Luxe Boston-based New Balance Athletics, Inc. is excited to release a brand new lifestyle silhouette, the 247. Designed with the modern, urban lifestyle in mind,On January 1, 2017 / By Nookmag
New Balance 247 Luxe
Boston-based New Balance Athletics, Inc. is excited to release a brand new lifestyle silhouette, the 247. Designed with the modern, urban lifestyle in mind, classic New Balance quality and craftsmanship is fused with modern performance-inspired details for a truly new, contemporary silhouette. The New Balance 247 Luxe will be available at Leftfoot Entrepot and Limited Edt Vault from 7 January for a suggested retail price of SGD169.
The New Balance 247 offers a new look, feel and fit, but draws inspiration from iconic New Balance models to remain grounded in the brand DNA. Tapping into the sophistication of New Balance’s reputation for premium leathers, quality and craftsmanship, the 247 Luxe is done in full-grain leather with asymmetrical engineered perforation details that are combined with a stretch synthetic nubuck sock construction for enhanced fit and a contemporary look. Inspiration from heritage models includes the asymmetrical detail on the toe vamp that is a subtle reference to the 1300; a collar strap design taken from the 574 and 576; and, a sleeker more lightweight version of the 998 midsole.
“The Luxe pack is what New Balance does best – premium, quality materials and craftsmanship in combination with sophisticated styling and superior comfort,” said Brian Lynn, Senior Product Manager, Global Lifestyle. “Their versatility means they look just as good in a more formal setting as they do in a casual one – the perfect 24/7 companion.”
“We are incredibly excited and proud to introduce our latest lifestyle offering – the 247. The 247 is the first new model created as part of our commitment to create footwear designed for our evolutionary concept, ‘Style of Your Life’. A nod to our iconic styling but a major step forward in representing the intersection where sport and life meet,” said Shinichi Kubota, Vice President, Global Lifestyle. “The cutting edge 247 design combines the craftsmanship, technology, comfort and fit New Balance is legendary for and offers the versatility needed for the modern style seeker consumer and their round-the-clock lifestyle.”
The New Balance 247 was designed to be suitable for all occasions and versatile for the always-on-the-go lifestyle. To celebrate the style and its relevance to a modern lifestyle, New Balance will be hosting seven events in global cities that highlight local culture and community. Events will take place in New York City, Los Angeles, London, Paris, Shanghai, Tokyo and Seoul on Saturday, 7 January.
UNDFTD x New Balance Trailbuster “Unbalanced”
Also new in stores this season, the latest in New Balance’s Trailbuster series features a joint effort with UNDFTD to release the “Unbalanced” collection, which includes the classic New Balance Trailbuster and Trailbuster Re-engineered. Both styles are now available for a
suggested retail price of SGD209 exclusively at Limited Edt Vault.
The UNDFTD x New Balance Trailbusters were designed to combine function for outdoor athleticism with a sense of counter culture. The classic UNDFTD x New Balance Trailbuster is done in full black leather with pops of white suede on the N logo and debossed UNDFTD leopard printed foxing.
Additional details include a perforated leather tongue; leather lining; branded leather memory top insole; reflective lace and N underlay; and, splatter- printed midsole. The all black leather design on the original silhouette remains authentic to the classic design concept.
The UNDFTD x New Balance Trailbuster Re-engineered upper is done in white no-sew overlays with pops of black suede on the N logo and debossed UNDFTD leopard printed foxing. Additional details include a splatter-printed midsole; reflective N logo and white lace; and, a branded leather memory top insole. The white design was reworked with accents of black to speak to the new materials and technology found in the sport style Trailbuster Re-engineered.
Both styles represent the UNDFTD lifestyle and ethos as they appeal to all demographics, across all ages and cultural backgrounds. Designed as an all-inclusive product, the shoes speak for the qualities of athleticism, fashion, and culture that remain timeless.
A$AP Rocky is as gifted in fashion as he is in rapping. Known not to mince his words — Lord Flacko says whatever Lord Flacko wants, be itOn December 31, 2016 / By Jamie Lee
A$AP Rocky is as gifted in fashion as he is in rapping. Known not to mince his words — Lord Flacko says whatever Lord Flacko wants, be it in interviews or his songs — the Harlem-born rapper, producer, and actor also expresses himself wildly through fashion. We pick out 7 style elements from this fashion killa’s wardrobe.
GRAPHICS: A$AP Rocky likes his prints, and does it on the overload. Google him — some of it might blind you, but he doesn’t give a damn.
FEMME: Leopard prints and wooly pink coats — you’d think these belong to a girl, but a confident man knows how to rock feminine (or oft-associated to be feminine) styles.
LEATHER: Check out the photo on the left: A$AP Rocky injected some edge into this otherwise formal number with ripped jeans and a leather jacket. Leather can easily transform an outfit from ordinary to bad ass.
BOLD EMBROIDERIES: A$AP Rocky is the perfect example of the Mark Twain quote, “All you need in this life is ignorance and confidence, and then success is sure.” On paper, a dog-embroidered bomber jacket or a plaid sweater with fruit (?) prints sound like a tacky disaster, but he manages to look effortlessly chic in these. (Also, he’s wearing the same pair of jeans in both outfits — he’s just like us!)
PLAID: Everyone has plaid in their wardrobes. You’re now one step closer to looking like Lord Flacko.
SNEAKERS: On the left is Rick Owens for Adidas running sneakers, and on the right a classic Jeremy Scott Wings for Adidas. Dress as shabby as you want folks, just stun your audience with a sick pair of sneakers.
SUITS: This handsome rapper looks immaculate in any suit he puts on, be it a sharp Topman number (right) or a loose Acne wool suit. Find a suit that is proportionate to your frame, and you’re good to go.
Put your best foot forward this summer with the Singapore debut of EMU Australia, a premium Australian footwear brand! Pronounced ‘eem-you’, the brand is styled after the AustralianOn December 25, 2016 / By Nookmag
Put your best foot forward this summer with the Singapore debut of EMU Australia, a premium Australian footwear brand! Pronounced ‘eem-you’, the brand is styled after the Australian national bird known for its resourcefulness, and takes inspiration from its unique Australian heritage and ever natural surroundings. Made from the finest natural materials, EMU Australia features a diverse range of fashion-forward footwear designed for the modern millennial woman who demands comfort and style.
EMU Australia’s Spring Summer 2017 Collection includes classic styles that have been reinterpreted with new materials. Strong bursts of colours, exotic palm prints and metallics are spliced with sports-inspired elements to create a feminine yet bold statement, delivering luxurious chic to the modern woman.
Whether it’s an ankle boot, chic wedge or summer flat, this new collection, designed in Australia, focuses on functional fashion with a sense of adventure. Kicking off with 60 different shoes across five key themes, EMU promises the modern woman a collection that takes them from day to night, and from work to play.
Tropical vibes and daytime glamour, drawing inspiration from all things fern and jungle, this exclusive print exemplifies the tropical balmy hues of summer. Anchoring this collection is an espadrille range with breathable canvas uppers, the Agonis and Gum shoes also come with an EVA foam insole for extra comfort and a traction outsole for durability.
Using the finest leathers that have been hand-dip dyed, EMU Australia presents a mix of classic silhouettes in this collection. The perfect addition to her summer wardrobe, raw leather is employed for long lasting support and comfort while exotic perforated leather and high shine metallic detailing add to the finishing touch.
Made for city adventures, the heels in this collection deliver elegance with comfort integrated at every turn. A leather-wrapped insole boarding with an EVA foam top layer allows for a softer step, giving the modern woman the extra spring she needs in her footsteps. Each shoe comes with a 3-inch stacked leather heel that has a lightweight core, making it the perfect companion for women on the go.
Sport an effortless off-duty look with a hint of athleticism. Using a mix of premium perforations in earthy shades and metallic accents, Lorne and Numerella are decked out with super lightweight soles, giving the modern woman the ability to traverse anywhere and everywhere in comfort and style.
Channel a relaxed, insouciance vibe with Iris, Yarra and Juniper. Crafted with a lightweight and flexible Phylon midsole and a wrapped contoured memory foam foot-bed, these shoes are so comfortable that they allow the modern woman to lounge about all day without a care in the world.
Known for its fun and adventurous approach, the spring range of EMU Australia’s Littles collection sees some of our kids’ favourite animals, reinterpreted in sneaker form. Indulge your child with a variety of animal sneakers featuring a memory foam insole that lends superior support and comfort! From swampy lagoons to the delicate rainforest wildlife, Littles offers something for every child.
EMU Australia’s Spring/Summer 2017 collection will be available at Takashimaya, Metro and Robinsons departmental stores from February 2017. Prices start from SGD79 for the women’s collection and SGD59 for kids.
This December, The WYLD Shop introduces Nana Judy, a premium street wear label from Melbourne, to Singapore for the very first time. The brand embraces design aesthetics inspiredOn December 3, 2016 / By Nookmag
This December, The WYLD Shop introduces Nana Judy, a premium street wear label from Melbourne, to Singapore for the very first time. The brand embraces design aesthetics inspired by the confident, carefree attitude of the young and free.
Mirage, the latest collection by Nana Judy was derived from the origins of the word – Latin term mirari – meaning “to look at, to wonder at”. “Free spirit” is the core essence of this collection’s design, and is apparent through its range of easy to wear pieces and styles set for the festive season through embracing innovative details, prints and fabrications that take on the mirage ethos.
The arid Californian desert landscape and its distinctive natural Earth tones have influenced the colour palette of this collection. The feel is applied through the use of acid washes including the tones Sand, Burgundy and Camouflage. The Mirage collection has Liberty inspired prints along with our renowned design aesthetic of innovation with new design lines, and new details forming the must see Mirage Collection.
Nana Judy: The Mirage Collection is priced from SGD59.90 to SGD119.90 and is available in limited pieces only at The WYLD Shop.
Our tastes are some of the greatest indicators of who we are – the films we watch, the clothes we wear, etc. What we choose to entertain ourselvesOn November 15, 2016 / By Nookmag
Our tastes are some of the greatest indicators of who we are – the films we watch, the clothes we wear, etc. What we choose to entertain ourselves with is a reflection of our personality. As a brand that has shunned conventional watch industry standards since 2012, SEVENFRIDAY understands the need to stand out and stand up for who they are. Its industrial avant-garde watches aside, SEVENFRIDAY’s love for all things different has led to several global lifestyle elements. From a bistro lounge that doubles up as a watch gallery in Jakarta, to a full-on punk rock gig in London, SEVENFRIDAY has embodied the philosophy that different is better.
This year, the brand delves deeper into the world of sub-cultures and music, presenting SEVENFRIDAY LIVE, an experience like no other. A music experience for the discerning tastemaker, SEVENFRIDAY Live was born out of the same passion for music that one can find in underground secret gigs – a do-it-yourself attitude laced with a rebellious streak for all things commercial. Kicking off the inaugural experience in Singapore, SEVENFRIDAY Live saw Singapore’s most underrated musical export Xhin (pronounced “sheen”) take the stage.
Best described as a “sound futurist”, the multi-instrumentalist has dabbled in several sub-genres from progressive metal to minimal tech and played in high-profile clubs all across the world. Xhin’s set took guests into the industrial world of distortion and electrical riffs, a reflection of SEVENFRIDAY’s unique design philosophy.
Alongside Xhin onstage was local singer-songwriter Anise on her violin, bringing a unique live experience, by fusing progressive metal with jazz, classical and electronic elements. In a set that showed off the diverse influences of both artistes, Anise proved that the violin need not be pigeonholed to classical music.
SEVENFRIDAY Live was inspired by founder Daniel Niederer’s love for music. “Music is, in my opinion, one of the most emotional artforms, with different styles appealing to different moods and/or personalities. It can easily unite people of different cultures, religions and races and is a possible powerful tool to spread a message of freedom.”
At the transformed Cherry Discotheque, SEVENFRIDAY Live also saw the artwork of visual designer, FrankNitty3000, bringing guests on an alternative journey. Pushing the boundaries of conventional norms, Frank describes his artwork as the “deformation and juxtaposition of familiar existing still imagery” that has been given a second moving life.
The visceral experience of senses is just the first step for SEVENFRIDAY Live. In taking SEVENFRIDAY Live on a global tour, the brand hopes to bring together fans of the brand and immerse them in the ever-bold world of music. As SEVENFRIDAY believes, “Show me, don’t tell me.” What other form of passion is as hard to describe as the love for music? So show us, don’t tell us what the reflection of your personality is.
Xhin (pronounced as “sheen”) has been crafting ominous cuts of cutting-edge electronic music since 1997. Building a forte in sound design, he is best described as a sound futurist. His identical rhythmic structure and compositional techniques which incorporate elements of techno, tight sub bass, ambient and IDM delivers a hint of chaotic soundscape amidst artistry. Xhin is now signed to Berlin-based techno label, Stroboscopic Artefacts to release his dark, intense and experimental side of things. This will be yet again the beginning of an old new direction for him to explore and experiment sounds even deeper for his future releases.
Singer-songwriter Anise writes about her hometown Singapore and the heartbreak her situation sometimes brings; and occasionally also about the rough terrain of love and loss. Her soft vocals have been described as ‘feathery’ and ‘misty’, and her stage presence lures the audience into her cocoon of nervous energy. Anise pairs off-kilter chords with tender lyrics and poignant storytelling into her songs.
Starting his dynamic career in The Netherlands, Frank graduated from the esteemed Design Academy Eindhoven in 2005. In a few short years, Frank has developed a unique visual aesthetic and fervent enthusiasm in all of his work. He has worked in Europe, Tokyo, creating films and ads for brands like Adidas, Reebok and Heineken. Frank’s work can be described as vibrant & energetic yet poetic at times. His experience with short and long format as well as his technical expertise allows him to push the boundaries of conventional norms. He is a multi-faceted talent with a keen eye for detail and polished execution.
For its annual “Holiday Collector” Edition, Lacoste takes us on an unusual journey, an idea that came about after Felipe Oliveira Baptista, the house’s creative director, met Jean-PaulOn November 13, 2016 / By Nookmag
For its annual “Holiday Collector” Edition, Lacoste takes us on an unusual journey, an idea that came about after Felipe Oliveira Baptista, the house’s creative director, met Jean-Paul Goude. The former gave the latter carte blanche to design not only the logo on limited-edition items – polo shirts and tote – but also their packaging and ad campaigns for Christmas.
The Lacoste crocodile as seen through the eyes of Jean-Paul Goude
The imaginary Africa of his childhood, his love of dance and his infatuation with the Bauhaus.
Jean-Paul Goude, “graphic artist” as he likes to term himself, left his indelible mark on the 80s and 90s through his work with his muse, Grace Jones, and the various TV spots he did for brands such as Chanel, Perrier and the Galeries Lafayette.
In this edition, dressed-up and sophisticated are two parading saurians, straight out of Jean-Paul Goude’s imaginary world, embroidered upon the items of a capsule collection comprised of men’s and women’s polo shirts, as well as a tote bag.
The short or long-sleeved heavy cotton piqué polo shirts for men and women come in 4 classic and timeless colors: white, navy, green or red. As for the tote bag, one of the 2 graphics that characterize this edition is embroidered on the navy small leather piqué of a tote from the “Chantaco” line.
The Lacoste by Jean-Paul Goude collection will only be available at Lacoste Wisma Atria and Lacoste Vivocity from 14 November 2016.
Airtime with Jean-Paul Goude (JPG) & Felipe Oliveira Baptista (FOB)
How did the LACOSTE by Jean-Paul Goude project come about?
I admire Jean-Paul’s work and I knew he esteemed LACOSTE and was ready to do something with us, in his main field of activity, which is communication. But we had this “LACOSTE collector” project, which gives carte blanche to designers and artists, so I seized the opportunity. This project looked rather well suited to his strong universe.
Felipe came to visit one day and there was a moment of grace. We were happy to meet. It happened very simply, almost as if he had told me: “We are playing tennis this afternoon. Wanna join us?”
A carte blanche to an artist does not normally lead to such a spectacle.
With time, the project grew bigger and bigger, until we decided to do a mini-performance. For this project, Felipe would be Diaghilev, LACOSTE would be the Ballets Russes and I would be Tamara Karsavina, no less.
The great thing with Jean-Paul is that he immediately took a very personal route. He was already bonding with the crocodile. This collaboration ends with a campaign, which is exactly where Jean-Paul wanted to start.
Everything happened spontaneously.
Did you give Jean-Paul Goude precise instructions?
It was not a commission. It was an invitation, a real carte blanche. It was Jean-Paul who was to express his vision, to make decisions, and give his interpretation of the crocodile. I didn’t say: “I want it to look typically Jean-Paul in this or that way”. It was all pretty organic. My role was to choose someone I admire, whose work I find interesting, and whom I could help express his vision. I was personally involved, almost to support this expression. There was no brief. These cartes blanches are little windows of freedom.
Was it easy to reinterpret the LACOSTE logo?
I didn’t know what to do…crocodiles are sort of funny… What if we dressed up as crocodiles? That is better suited to my aesthetic. We would craft them in paper, very simply. It would have to look effortless. That is real elegance! I had no idea how difficult making simple things could be. To make the process agreeable, I added in some personal themes, as I often do in my work.
For you, the crocodile is the “Bad Boy” of the jungle, away from the discreet sportswear image of the brand.
When I was a child, the LACOSTE crocodile was already very famous. He was not alone: There was also the Michelin Man, the Laughing Cow, and I was going to say the Kodakettes, but they came much later! In the first sketches I showed Felipe during our first meetings, I always added in writing “The crocodile is man’s best friend”. But in the collective unconscious, the crocodile is generally seen like this [He shows a sketch. Out of the crocodile’s closed mouth comes a pair of legs that the animal is trying to swallow alive]. I was never to refer to this kind of imagery, although the brand itself has already done in the past. There are photographs showing René Lacoste at home in his living room, holding a dangerous stuffed crocodile with a leash.
The brand must allow itself to take liberties with its logo and what it stands for. Taking the crocodile to Africa, which means to a different geographical area, sets the brand, as well as in motion.
The fact that the logo is discreetly worn by LACOSTE fans, does not mean we shouldn’t tell a story that has nothing to do with discretion. “Crocodile” was the nickname given by an American journalist to René Lacoste, in the 30s, as a reference to his tenacity on the courts. He would never let go of its prey.
What will the crocodile ballet be about?
A wedding dance between two extremely sophisticated saurians. A ballet of automata, a bit like the one I showed during my exhibition at the 21_21 museum in Tokyo in 2014. I have always loved dance. Whenever an opportunity arises, the choreographer in me awakens and tries to mount a ballet. The Bicentennial parade was nothing else but that. I have done the same thing forever. I dance and I draw pictures. That is all I can do.
What about the costumes?
So… for ladies, we have this wedding dress in folded origami paper, optical fiber and corrugated fiberboard, and for gentlemen, there is the same thing, plus a penile sheath, also in folded paper. The cotton embroideries on the polo shirts illustrate the costumed characters.
So everything always starts with drawings?
Yes, because I am primarily a graphic artist like they say, a “photographic designer”, just to remind that photography is also graphic design.
Is it also about animation?
Yes. Once the drawing is done, all animations are possible, provided of course you master them. TV spots, social networks, etc…
What do the mask and pointed hat worn by your characters stand for?
These are recurring elements in my work. The Bauhaus is one of my favorite references, especially Oscar Schlemmer and his “triadic ballet”. My own ballet has more to do with an oversized music box whose costumed characters glide while turning on themselves, like at a fashion show.
What about the music?
It is purely rhythmic. A kind of incantation. It is about reviving the ghosts of the Palais de la Porte Dorée and making them come back for a night. That is the underlying idea behind the project.
The Vincennes Zoo holds a great place in your imagination.
Yes, and for the same reasons that I am fascinated with the Palais de la Porte Dorée. With its gigantic concrete rock, the Vincennes Zoo was so close to where we lived with my parents that when it was hot during summer, we could smell the scent of stable litter from miles away. At night, like in a fairytale Africa, under shining stars, you could hear wild beasts roar.
Was occupying the Palais de Porte Dorée a dream for you?
It contents has changed many times: today Musée national de l’histoire de l’immigration, Musée des Arts d’Afrique et d’Océanie, Musée de la France d’Outre-Mer, Musée des colonies and still his Aquarium tropical with crocodiles; for me, it will always be the Palais de la Porte Dorée. I have dreamed about it since my childhood. This place is the inspiration of my life.