Brazilian eco-friendly plastic shoe sensation, Melissa launches world’s largest flagship store – MDREAMS, right at the heart of Singapore’s Central Business District at Raffles City Shopping Centre. TakingOn July 15, 2017 / By Nookmag
Brazilian eco-friendly plastic shoe sensation, Melissa launches world’s largest flagship store – MDREAMS, right at the heart of Singapore’s Central Business District at Raffles City Shopping Centre. Taking the love for fashionably stylish footwear to a whole new level, the new 1,700 square foot flagship store is Melissa’s largest standalone store globally, other than the brand’s signature Galeria Melissa in São Paulo, London, and New York.
The launch of Melissa MDREAMS largest flagship store in Singapore is part of the brand’s longer- term strategy towards establishing greater store-customer relationship, as well as the opportunity to further reinforce and enhance its brand presence in the market.
“The new Melissa MDREAMS flagship store gives us the opportunity and platform to evolve our customer experience, ensuring that we continue to deliver authentic and personalised experiences through various enhanced customer loyalty programmes, service standards, and technology application, for a seamless Melissa Experience in store,” says Mr Terence Yow, Managing Director, ENVIABLY ME Pte Ltd, official distributor of Melissa.
The new Melissa MDREAMS flagship store in Singapore is conceptualised with emphasis on enhancing customers experience in-store. The design concept, created by Singapore-based interior architecture firm, LAANK, takes inspiration from dance and movement, keeping to the key design principle of a white canvas that allows Melissa’s unique and colourful footwear collections to take centre stage in the overall aesthetics of the store. Most importantly, the overall design and layout take into consideration the entire customer journey within the new store, featuring points of interests such as promotional or event spaces that encourage discovery of the brand, and enhancing customer engagement.
The new flagship store is anchored on the main design feature of an oversized, brightly lit centrepiece that leads customers on a journey through the store, showcasing a little waltz of shoes on display that look semi-floating, creating a fluidity and seamlessness to the overall execution. The curved display shelves further emphasise the constant movement and energy of Melissa’s range of exciting footwear. At one glance, even from a distance, the centrepiece display promises to spur interest with its showcase of the latest and most exciting Melissa collections.
The Heart of the Matter
Executed through careful conceptualisation and planning, the new flagship store’s design is based on the principles of creating a holistic, architectural interior that marry form and function, on top of aesthetics. The design is physically beautiful and aesthetically pleasing, but with strong emphasis on shoppers’ in-store experience – overall flow and space, points of interests to keep customers engaged, interaction between customers and products.
“When we embarked on the project to reimagine how the new Melissa MDREAMS flagship store would be, the team decided that our customers must be at the heart of everything we do in this project,” adds Mr Yow. “It is about putting the customer before the design, creating a shopper experience centric shop design.”
LAANK, the brainchild behind the design concept of the new flagship store, is no stranger in both the local and regional interior architecture scene, having successfully executed several high profile projects, including the likes of National Kitchen by Violet Oon at National Gallery Singapore, Curate at Resorts World Sentosa, and a hospitality project in Thailand, The Boathouse Phuket with Hotels Properties Limited (HPL). The team has put together a stunningly organic undisruptive flow to the space at the newly launched flagship store, where customers can be constantly entertained and delighted.
“Customers are constantly looking for the next retail experience and it is no longer just visiting a store. When we took on the conceptualisation of the Melissa MDREAMS new flagship store, we designed it with consideration to allow flexibility for content to happen, like artist workshops or talks. In terms of aesthetics, the main centrepiece serves as an attraction and a social media statement,” explains Ms Cherin Tan, Creative Director and Founder, LAANK.
The new Melissa MDREAMS flagship store design has also been adapted and rolled out in Melissa’s first personalised counter at Tangs Vivo City, as part of its longer-term brand-building strategy.
The new Melissa MDREAMS flagship store is located at Basement 1, Raffles City Shopping Centre Singapore.
Boston-based New Balance Athletics, Inc. announces the release of the 574 Sport. The 574 Sport is a contemporary take on the iconic, off road running silhouette for today’sOn July 14, 2017 / By Nookmag
Boston-based New Balance Athletics, Inc. announces the release of the 574 Sport. The 574 Sport is a contemporary take on the iconic, off road running silhouette for today’s modern, style-conscious consumer. Designed to bridge the gap between performance and lifestyle, the 574 Sport combines New Balance’s widely recognized running style and its modern cushioning technology for a fresh, sleek silhouette. The New Balance 574 Sport will be available at Limited Edt, Leftfoot & P.V.S beginning July 15 for a suggested retail price of SGD169-189.
New Balance has re-envisioned the 574 Sport’s sole unit to feature Fresh Foam cushioning and an Abzorb crash pad, offering wearer a new level of comfort. The non-traditional tongue and bootie construction provide slip-on appeal, while the premium suede and mesh upper further elevate the design. The 574’s lightweight, solid rubber outsole has been modernized with a rugged design appropriate for a range of terrains.
The 574 debut style is available in a premium black and premium white nubuck. The sole unit detailing pays homage to the model’s original black and red shoe box and each pair of unisex shoes will be shipped in an original, retro shoe box.
“The 574 Sport marks the next chapter in our sports-style category,” said Shinichi Kubota, VP of Lifestyle and Enduring Purpose at New Balance. “Our design team has re-interpreted one of New Balance’s best-selling shoes, while elevating key elements of the original DNA. The 574 Sports exemplifies our brand’s commitment to quality craftsmanship and new technologies, as we focus on designing future classics for the modern-day wearer”
Inspired by ASICS’ renowned Japanese craftsmanship and approach to continuous improvement, the collection builds ASICS’ legacy tech into street style that looks just as good for hanging outOn July 2, 2017 / By Nookmag
Inspired by ASICS’ renowned Japanese craftsmanship and approach to continuous improvement, the collection builds ASICS’ legacy tech into street style that looks just as good for hanging out with friends as it does at the gym or the park.
The ASICS AW17 collection debuts the newest addition to the ASICS running portfolio with the GEL-KENUN footwear. Taking inspiration from the cirrus cloud, ‘kenun’ in Japanese, the GEL-KENUN is designed to make you look and feel as though you are running on clouds. With a flexible mesh upper and rear foot GEL, the GEL-KENUN is fit to energize every step with a street-worthy look.
The collection offers a full head-to-toe range of fashionable, high-performance apparel for the summer (cool) and winter (warm) – from jackets, tees and tights to shorts and support wear. The apparel includes a ASICS hexagon logo design and one-line feature symbolizing the brand’s trademark union of aesthetics and body-mapped research, and setting the tone for the collection’s street-cool ethos.
The products’ modern, minimalist design is backed by a series of outstanding technical benefits. These include motion dry technology and powerful wind and water repellents in the jackets, tights, and tees, coupled with a unique wrap construction that lets wearers adapt their look for days when they play, and days when they don’t.
“The AW17 collection offers fitness explorers high performance fashion gear that flexes to meet the many demands of their fast-paced urban lifestyles – whether it’s working out, going out or chilling out.
The combination of street-style and technology demonstrates a new design story for ASICS. AW17 is not so much a clothing choice, but the foundation for a modern way of life” said Paul Miles, Senior General Manager, Global Marketing Division ASICS Corporation.
The ASICS AW17 Cool collection, available from now onwards, uses highly breathable mesh fabrics to reduce contact with skin, and superior wicking to pull away moisture – keeping the wearer cool, dry and comfortable. With a lightweight, stretchable fabric, the cool apparel is designed to help the wearer feel fast and mobile while repelling water and stopping wind in its tracks. This collection is designed to help ASICS fans stay cool through the summer while looking good.
The ASICS AW17 collection will be available at ASICS stores and select sporting goods retailers from now onwards.
U.S. high performance sportswear label Under Armour, has launched the much-coveted Curry 3ZER0 that supported the two-time NBA Most Valuable Player, Stephen Curry, through 2017 NBA Playoffs earlierOn June 30, 2017 / By Nookmag
U.S. high performance sportswear label Under Armour, has launched the much-coveted Curry 3ZER0 that supported the two-time NBA Most Valuable Player, Stephen Curry, through 2017 NBA Playoffs earlier this year.
Just like his game, Stephen Curry’s signature shoe collection has evolved with him, powering the dominant sharpshooter to new heights; like hitting a record 13 3-pointers in a single game and cementing his name into the top-10 list of career 3-pointers made. Inspired by protective armour worn by the toughest warriors in history, the Curry 3ZER0 is a mirror of Curry’s will to be stronger, quicker and simply more efficient on court.
A post season pair that features the pinnacle in lightweight protection technology, the Curry 3ZER0 has a reinforced upper mesh for maximum protection, an adjustable heel support to keep the foot in place and a lateral wing plate that provides increased stability. With such fine tuning in addition to the brand’s signature ThreadborneTM upper, famed Micro G® foam and Charged Cushioning®, it is no wonder that the Curry 3ZER0 has earned its keeps on court as the improved model of the original shoe.
“It’s not compromising any containment for him. We just basically took out as much weight as we could. We made it as breathable as possible. We kind of turned it into a racecar,” said Curry 3 lead designer Kort Neumann, who has been in communication with Curry all season. “This is something that’s a little bit lighter, airier, more race-like, if you will.”
Neumann added, “He likes comfort. He likes his lockdown and containment. He loves the squeak of traction on the court. He really likes that squeak. It’s kind of an indicator for him that it sticks in the ground.”
While keeping a minimalistic outlook, the Curry 3ZER0 encapsulates the hallmarks and constants that drive Curry on court. The outsole is stamped with a full spelling of the ‘TCC’ abbreviation that he has tattooed on his wrist which stands for “Trust. Commitment. Care.”
The Curry 3ZER0 is priced at SGD189 (SGD149 for Kids/Boys) and is available at selected Under Armour Brand Houses (Orchard Central, Bugis Junction and Tampines One), Hoops Factory, selected Limited Edt stores as well as online.
Global athletic leader New Balance today released a collection of limited edition footwear to celebrate Marvel’s sensational Super Hero Spider-Man. The collection includes two unique styles for menOn June 24, 2017 / By Nookmag
Global athletic leader New Balance today released a collection of limited edition footwear to celebrate Marvel’s sensational Super Hero Spider-Man. The collection includes two unique styles for men and two unique styles for kids and will be available locally at all New Balance Experience Stores beginning June 28.
The Fuel Core Sonic running shoe for men features a sleek black mesh upper covered in a tactile silicone web design across the saddle. The heel is wrapped in a black mesh with hidden reflective detail and white reflective spider icon. The shoe also features a metallic black midsole and an innovative BOA Fit System that creates a truly personalized experience. This style is available for SGD169 in men’s sizes US 7-11,12.
The New Balance 99 Trainer for kids is available in two unique styles. The first, inspired by Spider- Man’s signature red and blue suit, has a red mesh upper printed with Spider-Man eyes and a reflective white N logo. The blue heel is splattered with a white PU print spider web design, and an ultra-soft lining delivers total comfort. The second style is inspired by the darker side of Spider-Man, Venom. The black upper features a bright red N logo and sticky 3D silicone spider web design, while the heel is wrapped in a black Spider-Man eyes pattern. Both styles are available for SGD89 in boy’s sizes US 11- 6.
Each shoe includes a Marvel and New Balance branded sock liner. All three styles are presented in a unique red box with bold Marvel and New Balance logos, as well as two silver panels on the front and back of the box with a black Spider-Man spider logo. Tissue paper specific to this collection is printed with black and white an assortment of Spider-Man comics wraps the shoes inside the box.
GUESS Originals, an initiative developed by GUESS and AWGE, partners GUESS with leading icons at the forefront of fashion, entertainment, art and design to bring the much awaitedOn June 19, 2017 / By Nookmag
GUESS Originals, an initiative developed by GUESS and AWGE, partners GUESS with leading icons at the forefront of fashion, entertainment, art and design to bring the much awaited capsule collection in conjunction with multi-disciplined recording artist, A$AP Rocky. Making its way into selected GUESS outlets this July, the collaboration debuts in Singapore for the first time exclusively with very limited quantities available.
Inspired once again by vintage pieces from the GUESS archives, GUESS Originals x A$AP Rocky is back by popular demand. This year, the “Ice Cream and Cotton Candy” collection for Summer 2017 is packed with the collaboration’s signature stripes and offers a clean palette of pastels. With over 35 styles available in the Singapore launch, the capsule unites timeless GUESS designs with a contemporary flair. Whilst the previous GUESS Originals x A$AP Rocky collection featured mostly unisex styles; the Summer 2017 assortment will include many pieces exclusively for women. A$AP Rocky’s fond childhood memories of GUESS clothing combined with his vision of modernizing vintage items with new colorways results in a unique twist.
From a starting price point of SGD89 for apparel, the Summer “Ice Cream and Cotton Candy” collection reigns supreme to pastel pinstripes and logo tees, drawing on fashion trends revived from the 80s and 90s. Denim is at the forefront of this capsule offering high and low-rise bell bottoms, button-down and zip-front miniskirts, vintage rocker 1981 skinny jeans, dungarees, 90s icon and cropped boxy jackets as well as baggy high waist jeans in a classic medium wash. GUE$$ logo-mania tees make a splash on mock-neck shirts, short-sleeved maxis and half-sleeve dresses as well as boxy ringer crop tops and oversized retro tees. One-piece black and white bathing suits stamped with the notable GUE$$ triangle logo are accompanied by an array of two-piece triangle and push-up bikinis splashed with striped patterns and solid pastels.
Led by A$AP Rocky, the visuals for the campaign were shot and directed by his creative group, AWGE.
The GUESS Originals x A$AP Rocky “Ice Cream and Cotton Candy” Summer Collection will be available at selected GUESS boutiques in Singapore from July 8 onwards.
Nike experimented different textiles on the new Nike Air Max 90 Premium “Dark Obsidian”. The upper is a mix of materials with indigo denim, leather and multi-print textileOn June 14, 2017 / By Nookmag
Nike experimented different textiles on the new Nike Air Max 90 Premium “Dark Obsidian”. The upper is a mix of materials with indigo denim, leather and multi-print textile on the Swoosh and the tongue.
Yellow stitches across the silhouette with white rubber outsole. The Nike Air Max 90 Premium “Dark Obsidian” is available at sneakAvenue.
What started as a retail dream has turned into an omni-channel retail. With the rise of mobile e-commerce, YACHT 21 managed to capture the heart of many customersOn June 13, 2017 / By Nookmag
What started as a retail dream has turned into an omni-channel retail. With the rise of mobile e-commerce, YACHT 21 managed to capture the heart of many customers by channelling their brand online. In addition, re-creating the boutique at Wheelock Place gives customers a brand new shopping experience.
If you are a frequent holiday maker, you will understand the pain of finding the right outfit for a vacation. YACHT 21 is the right place to find an outfit for all occasions – for work, casual dates or a vacation on a beach.
The boutique acts as a bridge between their online and physical retail boutique. “Buy online, Pick-up at Branch” together with “Buy at boutique, delivery to home” services are now available at the boutique in Wheelock Place upon request. The boutique will then be seen not only as a place to pick up your goods, but also a place to enjoy the pleasure of a unique shopping experience. New arrivals will be stocked up a week before the official launch date, exclusively at Wheelock Place.
Skip the hassle of spending lots of time and energy into picking out outfits for your vacation and opt for the free personal shopping service upon request where the stylist will handpick the outfits for you. Who knows, you might learn to embrace a new style you’ve never tried before?
YACHT 21, is believed to be Singapore’s first ever retail boutique to incorporate technology to retail, by installing the Bello Vanity Mirror into their fitting rooms. Customers get to play around with it by adjusting among three different lighting conditions – indoor, outdoor and night, with various light intensities.
Apart from the retail experience that YACHT 21’s boutique at Wheelock place has to offer, it is also a platform to liaise with ladies from all walks of life to understand YACHT 21’s belief and interpret it in their own way. YACHT 21 encourages women to be inspired and continually allowing herself to explore, dream and discover the world around her simply because. Everyday’s a holiday.
From 1st till 30th June, shop in style this Great Singapore Sale at PAZZION! PAZZION is offering up to 70% discount off sale items in all PAZZION storesOn June 8, 2017 / By Nookmag
From 1st till 30th June, shop in style this Great Singapore Sale at PAZZION! PAZZION is offering up to 70% discount off sale items in all PAZZION stores in Singapore, including their online shop.
Home-grown shoe brand PAZZION is home to diverse collections of stylishly-designed shoes, perfect for anyone and everyone from sophisticated ladies to urban trend-setters. With the Great Singapore Sale, one can get the ultimate luxurious experience for your feet at only a fraction of the price.
KLARRA launches its first ever stand-alone pop-up boutique in the heart of Singapore at Capitol Piazza, from now to 24 August. Through a series of collaborations, this pop-upOn May 30, 2017 / By Nookmag
KLARRA launches its first ever stand-alone pop-up boutique in the heart of Singapore at Capitol Piazza, from now to 24 August.
Through a series of collaborations, this pop-up boutique highlights a homelike boutique atmosphere and features an exclusive in-store service. KLARRA has specially partnered with a local tea brand and bakery to provide a pampering service on a daily basis – where all walk-in customers will be able to enjoy a cup of tea and fresh bake while shopping. Besides this, KLARRA has also collaborated with contemporary lifestyle brands to introduce a variety of lifestyle items that will be retailed and exclusively launched at this pop-up boutique.
“Independent, passionate and steadfast in her values, the KLARRA woman exudes quiet confidence and is empowered from within. She appreciates the fine things around her, values work-life balance and constantly seeks to improve her quality of life,” said Beatrice Tan, founder of KLARRA. “With this in mind, our collaborations are curated in line with this philosophy of ours and the KLARRA woman’s lifestyle.”
Started in 2014, home-grown label KLARRA has been retailing their full collections via an independent online platform klarra.com and also, organizing frequent offline events to engage with their customers.
“Response to the offline events has been very encouraging till date and we are thankful for that. We enjoy meeting our customers in person, getting to know them and being able to understand their needs better,” she adds. The pop- up boutique will serve as a space for the label to hold events and a channel for them to meet and engage with more customers.
For three months, shoppers can look forward to two new releases every month and a series of workshops held at the pop-up boutique. More details will be communicated via their mailer and social media channels.
Designed by long-time Nike collaborator Hiroshi Fujiwara, Fragment Design and Converse collaborated for a special edition Chuck Taylor All Star. Reworking the classic Chuck Taylor All Star SE,On May 22, 2017 / By Jochebel Khong
Designed by long-time Nike collaborator Hiroshi Fujiwara, Fragment Design and Converse collaborated for a special edition Chuck Taylor All Star. Reworking the classic Chuck Taylor All Star SE, the sneaker collection retains characteristic Chuck Taylor All Star detailing, such as the classic All Star patch, but with a modernized, sleek minimalist vibe.
Alongside the classic All Star patch is the visible signature of Hiroshi on the left shoe imprinted through ghost stitch detailing. Subtle Fragment branding is incorporated into the heel and midsole.
If you are wearing it over extended periods, this collection features a fleece fabric upper for increased protection and support, moreover, with the addition of the Nike Lunarlon sockliner, the comfort of the wearer is unparalleled.
Available in high and low offerings, the Converse x Fragment Design Chuck Taylor All Star SE collection fuses the uniqueness of two influential streetwear brand to build on the foundation of the original All Star silhouette.
The sneakers are available from now at Limited Edt and selected Converse retail stores in black and white.
U.S. high performance sportswear label Under Armour launches its first lifestyle performance shoes, featuring the UA Threadborne Reveal, Threadborne Shift, Charged 24/7 NU, and Moda Run Low toOn May 19, 2017 / By Nookmag
U.S. high performance sportswear label Under Armour launches its first lifestyle performance shoes, featuring the UA Threadborne Reveal, Threadborne Shift, Charged 24/7 NU, and Moda Run Low to meet the rising demand of every day, around-the-clock use by urban rangers.
Local illustrator Lydia Yang (aka OakandBindi) fuelled the launch event with six custom paintings, inspired by the silhouette of Moda Run Low and urban athleticism. While DJ Eden, once dubbed as the most badass DJ to have graced the decks of Silver Bullet club in North London, took charge of the music throughout the evening.
With a mission to elevate the integration between performance technologies and style, the Under Armour lifestyle performance shoes stay true to the brand’s DNA, featuring hallmark innovations such as the Threadborne fabric, molded Micro G sockliner, Charged Cushioning, and more.
UA Threadborne Reveal – Feels like a sock. Fits like a shoe
The Threadborne Reveal provides a flexible yet secure fit at maximum stability, keeping the wearers in top form as they conquer the urban jungle. The midsole uses Charged Cushioning which absorbs the impact of every step for a superior ride while the Threadborne upper provides a sock-like fit that moves effortlessly with their feet.
Retail price: SGD179
The Threadborne Shift features a modern look, reinforcing the brand’s commitment to quality apparels with a touch of sleekness for those looking to take athleisure to the next level. With bold elastic bands in the forefoot to provide custom fit and infinite support, this pair blends the performance driven Charged Cushioning and Threadborne material into a shoe that is suitable and durable for pumping the dance floors and takin’ on the street.
Retail price: SGD159
Weighing at approximately 300g with a Charged Cushioning midsole, this is one lightweight pair that absorbs impact, converts it into responsive burst of power, delivering responsive comfort all day, every day. The Charged 24/7 is suitable for the urban ranger who is always on the go, yet wouldn’t compromise on style and comfort.
The UNIQLO SPRZ NY SUPERGEOMETRIC collection launched on May 15 and featured UTs, accessories, clothing items such as dresses and rompers, and geometric-inspired in-store installations. Each UT designOn May 17, 2017 / By Nookmag
The UNIQLO SPRZ NY SUPERGEOMETRIC collection launched on May 15 and featured UTs, accessories, clothing items such as dresses and rompers, and geometric-inspired in-store installations. Each UT design presents a re-envisioned geometric shape in abstract art and demonstrates the ability of these artists in pushing geometry’s most basic elements – line, form and colour – to new creative forms.
From the seven masters of geometric forms, UNIQLO SPRZ NY SUPERGROMETRIC is proud to showcase 67 unique UT designs and accessories including scarves, caps and tote bags- all inspired by the MoMA Collection. Available at UNIQLO’s Global Flagship Store at Orchard Central, online and select UNIQLO stores, prices range from $SGD9.90 for a Men’s or Women’s UT, SGD39.90 for a dress, and SGD9.90 for accessories.
In-Store Events: Local Interpretation Of SPRZ NY SUPERGEOMETRIC At Uniqlo Global Flagship Store
UNIQLO will be showcasing special installations in collaboration with homegrown artists at the UNIQLO Global Flagship Store at Orchard Central. Free and open to public during store operating hours.
STACKS BY DAWN NG (Exhibition)
With a background in studio art and journalism at Georgetown University and the UCL Slade School of Fine Art, Dawn Ng (dawn-ng.com) spent 10 years across Singapore. Paris and New York straddling art design and advertising. To date, Dawn has worked across a breadth of mediums, motives and scale ranging from collage, photography and illustration to light, space and ephemeral installations. She recently worked with Hermes and Odette to set up installations in their store and restaurant respectively.
SUPERTEMPLATE BY LEKKER (Shopper activity)
Templates are fun! Templates are super nostalgic! Using these radical stencils designed by Lekker, create your very own supermonster, superanimal, superocket, supercar, superobot, supergarden, supernoodle, superletter, superplanet, superkawaii, superface… the sky is the limit!
Lekker (Lekker.sg) is a Singapore-based multi-disciplinary design practice. Ong Ker-Shing and Joshua Comaroff met nearly two decades ago while studying architecture and landscape at Harvard. They have been living and working together ever since. Shing was raised in Singapore and the UK: Josh is from Chicago. Recent projects by
Lekker include buildings and landscape, retail scenography and interactive installations. Josh and Shing maintain a focus in educational, residential and commercial projects, as well as design for the arts.
With the coming of spring, Vans updates two of its core styles by way of the Blocked Pack, that reimagines color-block design. The Authentic DX and Old SkoolOn May 15, 2017 / By Nookmag
With the coming of spring, Vans updates two of its core styles by way of the Blocked Pack, that reimagines color-block design. The Authentic DX and Old Skool DX feature cotton twill canvas, UltraCushÔ HD insole for added comfort and rich color-blocking to create an assortment of footwear for men and women.
Vans designers juxtapose classic white canvas against, classic black and deep coral across the Authentic DX and Old Skool DX. The rich color tones on the Authentic DX begin at the vamp and transition to the heel friction and foxing. The color-block detail on the Old Skool DX is carried over the vamp, quarter panel and leather Sidestripe with a minimal appearance on the heel friction and foxing. The sophisticated color combinations result in an optical effect that gives color-blocking a clean look with a contemporary twist.
Showcasing how Vans are not just one thing, the Classics Blocked Pack remains true to Vans iconic design across heritage footwear silhouettes. The pack retails for SGD89 for the Authentic DX and SGD109 for the Old Skool DX and is available to shop at all Vans store from now.
Celebrate everlasting spring and summer months in Singapore with the versatileMelissa Spring/Summer 2017: Mash Up collection of bold sandals and flat-forms, feminine flats and easy slip on slippers.On May 12, 2017 / By Nookmag
Celebrate everlasting spring and summer months in Singapore with the versatileMelissa Spring/Summer 2017: Mash Up collection of bold sandals and flat-forms, feminine flats and easy slip on slippers. Express yourself with this range of shoes that encompasses both effortless edgy street chic and romantic girly elegance, in bursts of cheery colours and wearable basic hues.
Melissa Mar Melissa Flox III & Melissa Mar Heel
Add height comfortably with the Melissa Mar. Adorning the flat-form with a beautiful marble print, this minimalist design features a platform in a retro silhouette in three basic colours of pink, nude and black.
Melissa Flox III (SGD165)
The quirky flat-form trend is here to stay – find this season’s Flox, a Melissa classic, reimagined in a flat-form version. Boasting contemporary contrasting tones and a sleek matte finish, complete with a cushioned sole for extra comfort, the Melissa Flox III is bound to be your go-to pair of flat-forms for that perfect summer outfit.
Melissa Mar Heel (SGD105)
The classic Melissa Mar gets a facelift with an addition of a block heel and a platform front! Go from day to night seamlessly with this sleek open toed sibling to the flat-form version.
Melissa Sauce Sandal Melissa Classy
Inject a touch of androgyny and stand out with the Melissa Sauce Sandal. This variant of the Melissa Sauce adds a stylish back strap for that extra bit of comfort and convenience. Guaranteed to be the envy of many, the thick straps will pair suitably with any outfit styles.
Melissa Classy (SGD110)
Jump aboard the minimalist trend with this sandal characterised by clean lines, two double straps on the front – an interesting play of both thick and thin straps. A simple classic silhouette, the Melissa Classy is available in colourways of black, white and light pink.
Melissa Honey Melissa + Ipanema Melissa Harmonic Make A Wish III
For the quintessential lady of the 21st century, opt for this dainty open toe T-bar sandal embellished with a delicate bow atop the front strap. Pair it with a sundress for a charming weekend brunch date.
Melissa + Ipanema (SGD50)
Melissa Harmonic Make A Wish III (SGD95)
Delicate and feminine, add a classy touch to your outfits with this pair of chic slippers that are perfect for a day about town or for café hopping with friends.
The Mash Up collection is completed with the Mini Melissa range, suitable for babies aged from one to four years old. Delight your little ones and tickle their fancy with this adorable summery range of Mini Melissa sandals and flats.
Mini Melissa Aranha + Fabula Mini Melissa Aranha VIII Mini Melissa Ultragirl VI
Get ready for gush-worthy moments as Mini Melissa brings the adored mythical unicorn to life with this pair of T-bar sandals. Featuring the unicorn’s characteristic pointy horn on the upper, find the fabled horse printed on the insoles for that added magical touch.
Mini Melissa Aranha VIII (SGD95)
All equipped to tackle the summer heat, keep cool with this pair of sandals dressed up with a melted popsicle applique in four delectable candy colours while the clasp keeps the shoe comfortably secure on your tot’s feet.
The Melissa Mash Up collection is now available nationwide at MDREAMS boutiques, selected retailers and online.
Referencing her original designs for Fred Perry, the spring 2017 collection has Amy at its core. The collection remains rooted in the singer’s distinctive sportswear and pin-up silhouettes,On May 7, 2017 / By Nookmag
Referencing her original designs for Fred Perry, the spring 2017 collection has Amy at its core.
The collection remains rooted in the singer’s distinctive sportswear and pin-up silhouettes, each piece signed off with two love hearts above the embroidered Laurel Wreath: a reference to Amy’s tattoos.
The polka dot print references Amy’s rockabilly styling, and is used for the bowling shirt as well as the fitted cardigan and bucket bag.
Pegasus, the London based graffiti artist started collaborating with the Foundation when his stencilled piece, ‘Fallen Angel’ became an unofficial shrine for Amy’s fans. He designed the rose motif seen across the pique shirt and bomber jacket in this collection; another tribute to the musician.
Fred Perry continues to collaborate with the Amy Winehouse Foundation, making a contribution each season to support the charity’s work with young people from difficult backgrounds.
The Amy Winehouse Foundation Collection will be available at the Fred Perry Authentic Shop at ION Orchard #B3-01.
Gigi Hadid: If you’re wondering what makes Gigi’s outfit so damn chic, even though she’s literally wearing the worldwide uniform for sleeping, it’s because she looks polished ―On May 4, 2017 / By Jamie Lee
Gigi Hadid: If you’re wondering what makes Gigi’s outfit so damn chic, even though she’s literally wearing the worldwide uniform for sleeping, it’s because she looks polished ― check out the winged eyeliner, jewelled earring and high heels. No bed-hair, either. Not ready for a pyjama party? Pair your pyjama top with jeans, or pyjama bottom with a tight black turtleneck for starters.
Chanel Iman: While the thigh-high boots are a stunner, we’re really feeling the combination of a girly frock with edgy accessories more. It’s always fun to play around with two looks at once, and this baby blue lace dress iand black-gold body harness are polar opposites.
Alexa Chung: What can we learn from this masculine get-up, other than that Alexa Chung looks good in everything? If you’ve not tried this style yet, we suggest going for flared pants that cinch at the waist; this way you’ll still have the curvy silhouette even underneath an oversized blazer. Oh, we also love that she paired plaid with stripes.
Selena Gomez: Selena looks ultra cute (and very girl-next-door) with this baggy denim dungarees. It’s simple and comfortable ― perfect for running errands. While Selena paired hers with a tight cropped top, the versatility of dungarees mean you can also pair it with an oversized, long-sleeve top. Whatever rocks your boat, really!
Alicia Keys: Oh, we adore this look so much! From the geometric gold earrings to the skin-tight top with a tropical motif, Alicia shows us why you shouldn’t be afraid to push boundaries when it comes to colour and prints. There are no rules in fashion.
Halima Aden: Red is a vibrant colour that suits every skin tone, and stylish hijab Halima Aden (she made headlines for walking Kanye West’s fashion show) goes all out with the hue! To tone it down, she has layered the striking red with soft pink. We also like that the bomber jacket goes with something so girly like a flowy dress.
Chrissy Teigen: Witty supermodel and doting mum Chrissy Teigen wore this luscious golden brown dress in Marrakech, and the layers accentuate her curves perfectly. Did you notice that she matched her accessories to John’s jacket, too? Or perhaps it’s the other way around ― either way, the couple looks great! We’re writing this colour combination down in our notebook.
International footwear and accessories brand, ALDO maintains its momentum of ‘movement’ for its Spring/Summer 2017 Campaign with the portrayal of progress and positive action through the use ofOn May 3, 2017 / By Nookmag
Singapore-based fashion brand, Sects Shop released their Spring/Summer 2017 collection. There’s nothing predictable about Sects Shop, other than the obvious pun, which is a lot of fun whenOn May 2, 2017 / By Nookmag
Singapore-based fashion brand, Sects Shop released their Spring/Summer 2017 collection. There’s nothing predictable about Sects Shop, other than the obvious pun, which is a lot of fun when you’re asking for directions to the store. In conventional Singapore, Sects is all about rebellion, sometimes throwing light on sub-culture and punk fashion. The street luxe and brand-conscious might be disappointed, as there isn’t the usual fare of hyped street wear. Instead, find only up-and-coming plus off-the-radar labels that are too hip to be found on any mainstream stops. To find out more about Sects Shop, head over to their instagram, youtube and facebook page.
Keep your eyes peeled for Converse’s Spring/Summer ’17 collection; the brand’s new and first ever collaboration with Nike’s very own Flyknit Technology. It is designed and created toOn May 1, 2017 / By Nookmag
Keep your eyes peeled for Converse’s Spring/Summer ’17 collection – the brand’s new and first ever collaboration with Nike’s very own Flyknit Technology. It is designed and created to provide ultimate comfort for everyone. By incorporating their sneakers with Flyknit Technology, Converse Chuck Taylor All Star x Nike sneakers is designed to keep feet light and easy all-day long. For those who can’t decide if they prefer a Converse or a Nike Flyknit sneaker better, collaborations between the two brands make this the perfect pair for you.
The brand’s new collection does not forget it’s classic Converse high-cut that is paired with welded micro suede upper. However, specifically for this collection, Converse will feature the Nike Lunarlon sock liners, topped with a Flyknit upper – all designed to fit like a glove, keeping it airy and comfortable that even your feet will thank you for it.
For those who are concerned with racking your brains out when it comes to matching your outfit with the sneakers, fret no more. The new collection features four different colour choices to choose from. For those who are monochromic in their fashion pieces, Black and Cool Grey is the pair for you. Rhubarb and White Mono True Indigo will go with those who prefer colours in their outfits. No matter your fashion choices, there is a colour for everyone.
The Converse Chuck Taylor All Star x Nike Flyknit Collection is available from April 28, 2017 at selected Converse boutiques for SGD169.90.