Construction stalwarts Caterpillar has, over the years, transformed its hardy footwear into classic styles. This marriage between utilitarian functionality and timeless styles has attracted what the brand calls Earthmovers.
Earthmovers are seekers, big thinkers, and risk takers. They are not afraid to get their hands dirty, and appreciate fuss-free aesthetics. They go with what works and looks good, and their individuality shines through impeccable mixing-and-matching.
To celebrate the Earthmovers, Caterpillar has identified three types of classic styles – Function First, Style Seeker and Open to Influence – that they embody. Adding a bit of the Nookmag pizazz, we laid out a few choice outfits for aspiring Earthmovers.
“I look for clothes and shoes that are comfortable, long-lasting and versatile. I’m aware of trends but take a conservative approach to style, sticking to trusted brands that I can rely on for value.”
Function First prioritises movement and flexibility. Keeping it simple and accessible, we paired the new Caterpillar Founder (Honey) with a textured, speckled tee and a pair of no-frills denim jeans. Those looking to up the ante, keep to the same elements but add on accessories that best fit your plans. A hat is the go-to accessory for sunny days, but chillier nights call for leather-sleeved jackets. With the Caterpillar Founder (Mocha), we chose a lightweight tee and minimalist blue chinos.
“I curate my look and trust my instincts when it comes to my ever-changing personal style. Fashion is everything – I’m always on trend and stand out from the crowd.”
The more adventurous of the three styles, Style Seeker usually opts for classier aesthetics and are not afraid to stray from functional-only pieces. The Caterpillar Anson is a smart and sleek pair meant for breezy shirts and/or a finely ironed pair of tailored pants. Going for a more resort-like style, we chose a striped shirt – with rolled-up sleeves – and a pair of cream shorts. A classy leather watch with a white face and gold trimmings completes the look.
Open to Influence
“I pay close attention to brands and incorporate some of these elements into my outfits. I care about style and quality. I like to dress according to occasion without being too out there.”
Open to Influence merges both functionality and modernity. Combining the formal low-cut silhouette with a casual nubuck upper, it is perhaps the most characteristic of the Earthmovers campaign. We match the Caterpillar Rayden with a fuss-free tee and chino combination, but Open to Influence also calls for the trendy bucket hat, bearing the vibrant graphic print of illustrator Aaron Kai. Keeping things functional is the multi-pocketed, ultra-functional tote bag.
The new Caterpillar Founder (SGD179), Anson (SGD179) and Rayden (SGD169) shoes are available at Royal Sporting House stores at Vivo City, Funan, Novena Square, Great World City, Jurong Point, North Point, Seletar Mall, Tampiness Mall and Tanglin Mall. The Anson style will only be available from mid-May 2015 onwards.
Clothes courtesy of Sup Clothing, 34 Haji Lane.