UPDATE: Due to an overwhelming response, THE U CAFÉ magazine exhibition is extended till 27 November 2011!
Independent magazine Underscore and HJGHER (a design collective with specialised backgrounds in design and behavourial science) show just how an awesome read perfectly complements a great cup of coffee in an original initiative – THE U CAFÉ.
THE U CAFÉ is a month-long independent magazine exhibition set in collaboration with eight selected cafés throughout Singapore. Over 30 international awarding-winning magazine titles covering topics ranging from interiors, art, fashion to food are on exhibition for customers to browse and read freely in their own time within the various café environments.
These eight cafés – namely 15 minutes , A Curious Teepee, Kith Café, Loysel’s Toy,Maison Ikkoku, Papa Palheta, PS.Cafe andThe Plain – were chosen specifically for their distinctive individualistic qualities and their diverse range of interesting customer mix.
During this month-long event, dedicated areas within the cafés are set up for the magazine exhibition. Specialty signature items consisting of meals, food and drinks are also crafted exclusively for customers to compliment their reading experience.
“We wanted to create an ideal reading experience – great magazines and cafés, they go hand in hand. There’s nothing better than to have my own time, with a quality read and the assurance of a great cup of coffee when I want it. I thought why not share that ideal