Collective. Barbering is an occasion established by Heist to rediscover the golden age of barbershops and ply its long forgotten trade, paying homage to an era of style and swag. The latest one was held at BooksActually (located along Yong Siak Street in the heart of Tiong Bahru) just a week ago. It is a straightforward experience with none of the foofoo accouterments of the modern age. Just great haircuts and great conversations.
Sounds like fun? Next time when you spot that familiar red and white striped pole, just stop in and say hi. Who knows? You may end up with the most unconventional haircut experience of your lifetime. Epic…
Now…who’s Heist? Before you understand who they are, you will need to grasp the definition of ‘committing a heist’ – it is a simple yet elaborate act that goes totally unnoticed, until discovered. Then it hits you with great impact!
True to that endeavor, just think of Heist as a creative band/crew/pack/team of resourceful thieves, plotting and executing any foolproof plan on advertising and design, for just the right amount of gold to loot.