In 1949, virtually every player in the newly minted NBA wore the brand’s iconic Chuck Taylor All Star sneaker. Time progressed and Converse supplied new players with the tools to create basketball history. One of these players, signed to Converse in 1975, creator of the free-throw line slam dunk and all around basketball pioneer, Julius “Dr. J” Erving cemented the Converse brand in basketball history with his daring gameplay and swagger all while sporting his version of the classic Pro Leather silhouette.
On September 29th, in the vein of Dr. J’s “daring spirit of youth”, Converse will launch the NBA collection giving fans a way to show their pride and celebrate their favorite teams like never before.
Representing all 30 NBA teams, the collection pays tribute to the game and celebrates the culture of basketball and its influence on today’s street style. The NBA Chuck Taylor All Star collection consists of Franchise.
The Chuck SE NBA Franchise is a celebration of city pride for the fan who wears their heart on their sleeve. Representing 13 NBA teams, the sneaker showcases the team’s logo embroidered on the tongue with tonal lace and multicolor lace aglets. Its mesh upper features the team’s name and jersey-inspired details. Each outsole is molded to display the given team’s city influence. The sneaker is covered in jersey individually screen printed with the given team franchise. The team’s logo decorated the tips of the laces and includes Nike Lunarlon sockliner and micro-suede internal lining for comfort.
The debut Converse NBA footwear and apparel collection will launch on September 30 at SGD139.90 available at Converse Ngee Ann City, Changi Airport T2, Limited Edition Singapore.