This festive season, Cumulus, a contemporary lifestyle store based on the concepts of clever design and innovation, will be giving back to the society in partnership with charity organization Salvation Army for its annual ‘Naughty or Nice’ campaign.
Encouraged by the spirit of giving, Cumulus hopes to promote conscious philanthropy efforts among shoppers this December. Past ‘Naughty or Nice’ campaigns every Christmas consisted of giving away products to customers. This Christmas, Cumulus aims to encourage the benevolent spirit and making giving back accessible while indulging in Singaporeans’ favourite pastime: shopping.
With every good conditioned bag or wallet brought in to Cumulus, regardless of brand, the store will offer customers a 20% discount off storewide on the day of the exchange (terms and conditions apply). Upon collection of the bags and wallets at the end of the promotion period, Cumulus will be donating all of it to The Salvation Army.
Pre-loved bags and wallets collected for The Salvation Army will go towards the financially-challenged individuals and families. Through this initiative, shoppers can look to recycle their items while helping those in need. This campaign will run at Cumulus Wheelock for 12 days, from 14 to 25 December 2015.