Users of Spotify’s free tier will see video advertising which will direct them to the Beauty and the Beast Castle, but anyone can visit the Castle from today.
Spotify users who visit the castle will first have their Spotify listening profile analysed. Once the musical analysis is complete, you will be directed to the room of the castle which best matches your musical taste. The rooms in the castle include The Rose Room, The Ballroom, Belle’s Bedroom, The Beast’s Bedroom, The Dining Room, The Library and The Dungeon. Each of the rooms has a bespoke, curated Spotify playlist and features beautiful photography from the film.
The Beauty and the Beast microsite also features exclusive ‘behind the scenes’ interviews with the cast and crew of the film, including interviews with vocal artists John Legend and Ariana Grande during the recording of the classic Beauty and the Beast theme song.
Marco Bertozzi, VP of Europe, Sales for Spotify, said: “Disney’s Beauty and the Beast is one of the most charming and beautifully-designed campaigns ever launched in partnership with Spotify. It takes music fans on a magical journey through an enchanted castle, linking music with every room and exploring the themes from the film through each of the rooms.
“These kinds of collaborations bring the very best of sound and vision together on the Spotify platform to deliver a beautiful and engaging experience for music and movie fans.”
Beauty and the beast launched in Singapore on 16 March.