Today CONVERSE Inc. announces the release of the latest Three Artists. One Song collaboration featuring the world-famous musicians Gorillaz, one half of the award winning duo Outkast, Andre 3000, and James Murphy, the mastermind behind LCD Soundsystem and DFA Records. “DoYaThing”is available to music fans globally via free download starting today at www.converse.com/doyathing and via authorized Converse websites around the world.
“Converse believes that unleashing the creative spirit can change the world. Our Three Artists. One Song platform, now in its sixth edition, allows us to contribute to the creative culture around music,” said Geoff Cottrill, Chief Marketing Officer of Converse. “The collaboration around ‘DoYaThing’ is a perfect expression of youth and popular culture coming together and we couldn’t be more excited to bring this to music fans around the world.”
“DoYaThing” is part of the Converse Three Artists. One Song music series, bringing together each artist’s unique sound, while remaining unmistakably Gorillaz in playfulness and style. The track marks James Murphy’s first musical outing since LCD Soundsystem and his identifiable drum loop, bass and backing vocals featured alongside storming lead vocal performances from both Gorillaz’ character 2D and Andre 3000.
“I’ve had a lot of dreams come true, and not all of them have been very savory, but this is definitely one of them. Gorillaz – Andre – James Murphy. It’s a perfect cocktail, complete with its own little umbrella,” said Murdoc of Gorillaz. “I like the whole Three Artists. One Song idea. Gorillaz are all about collaboration, aren’t we, so it seemed like a perfect fit.”
The original track release coincides with the launch of Converse’s footwear collaboration with Gorillaz. The new collection combines the iconic Chuck Taylor All Star with the band’s legendary graphic images. The exclusive prints for the collection were created by award-winning designer and Gorillaz co-creator Jamie Hewlett by incorporating elements from the band’s ground breaking artwork. The full Gorillaz Chuck Taylor All Star collection is available at Journeys and globally at select retail stores and online at www.converse.com.
In addition to the track and footwear collection, an animated music video for “DoYaThing” will premiere at www.converse.com/doyathing on February 29, 2012.