While most of the world is marching forward, Dr Denim is captivated by the idea of going back. Its Fall/Winter 2012 collection is built on the concept of devolution. The past is now the future as the brand breaks mainstream society and pursues a new lifestyle in the wild. For this season it breaks rules while loving and dreaming of a simple, frugal and purposeful living. This is what devolution is about.
Dr Denim is now available at Actually+, Rockstar and Tangs Playlab.