Yong Bae Seok, a South Korean fashion and industrial designer who is now based in Europe recently collaborated with PONY to launch a capsule collection which reflects the brand’s US heritage and basketball style.
The designer earned a degree in industrial design at Hansung University in Seoul and continued his education in Italy at the IED (Istituto Europeo del Deisgn) where he got his master’s degree in industrial design. He has worked with many footwear brand thus far and is currently the head of design at Tod’s Men’s sports division.
Our team had a chance to speak to him at Street Superior 2018, where he explained his collaboration with PONY and his next projects.
Why did you choose to collaborate with PONY?
I have always admired the American culture and PONY is a symbol of a heritage US sneaker. The brand sums up various components including the basketball world and today’s ‘80s and ‘90s comeback. This collaboration provided me with an opportunity to give its heritage a modern touch.
What are the highlights of this capsule collection?
I redesigned PONY’s signature City Wings by adding my own twist to it. Coming from an industrial design background, comfort and functionality is key. The trendy laceless elastic band takes over the shoe laces to provide quick adjustment and secure foothold. I also took its iconic side and made it look even more geometric, adding bold color to have a strong visual impact.
What inspired this collection?
My inspiration came from the Vitra Fire Station, a building in Weil Am Rhein, designed by Zaha Hadid. This work of hers is characterized by diagonal and parallel lines which was different and a new way of reinterpretation. The design appears clean with well-balanced spaces while adding a strong visual impact. Similarly, inspired by the strong angular lines of her work, I added a modern touch to my work with red and blue geometric block colors.
What will you be focusing on next?
I started my own brand, Seok and will be focusing more on that next. It was first launched in s/s 2018 and the sneakers line’s name is DECON to express the deconstruction of the shoe, which is made up of different parts meticulously put together by hand. At the moment, footwear is my main priority. However, in future, I also want to make products in different categories, with my industrial design background.
PONY X YBS will be available from 15 November at Tangs Orchard, Level 3 and Robinsons @ Heeren, Level 4