The first-ever Great Singapore Sale (GSS)-focused promotional campaign by Taobao Marketplace (“Taobao”) and Tmall was a hit with Singapore shoppers, with the highlight of the event – Taobao’s first pop-up store in Singapore – recording an estimated 40,000 visitors in three days.
With bigger and better offerings during its “Here Got GSS” sales extravaganza, Taobao and Tmall also took the opportunity to introduce a local return service and unveil a local operations center, as part of the platforms’ commitment to better meet the needs of and create a seamless shopping experience for shoppers here.
With the expanded catalogue of products and enhanced services such as sea shipping, shoppers in Singapore can now purchase bulky items such as furniture and larger homewares more easily. Apart from the home & living category, Taobao and Tmall have also registered significant growth in the demand for health & wellness and family & children products, including items like air purifiers, sports products and infant specialty items.
Home run for Taobao Home
The highlight of the “Here Got GSS” campaign was Taobao’s first pop-up store in Singapore – Taobao Home. An estimated 40,000 shoppers visited the store at Suntec City between 15 to 17 June, which showcased a wide range of stylish home and living products – from tableware, small appliances, home textiles, storage products to furniture – specially curated for Singapore.
The pop-up store also served as a preview of Alibaba’s “New Retail” concept, demonstrating how offline and online retail channels are merging. Shoppers were able to purchase items with a quick scan of the item’s QR code, with free and seamless delivery right to their doorstep.
Visitors to the Taobao Home pop-up store were particularly interested in furniture, with half of the 10 most frequently scanned items at the three-day showcase being furniture items.
Taobao comes to The Great Singapore Sale
Aside from the physical pop-up store, shoppers in Singapore were able to participate in the annual GSS fanfare on Taobao and Tmall for the very first time. This year’s extravaganza also marked the launch of the new local return service in Singapore, with shoppers purchasing products from the participating merchants now able to return defective merchandise conveniently to a local warehouse within seven days of receipt.