Last week, Converse released a short film, “Forever Chuck” as part of its advertising campaign, paying homage to a new generation defining culture and style.
Positioning itself as a youth culture staple, Converse takes the task of connecting The Chuck Taylor with a new generation and there is definitely no better way to celebrate Converse’s 100 years than with rising stars such as Millie Bobby Brown, Vince Staples, Winnie Harlow, and more fronting the “Forever Chuck” campaign.
Taking over social media feeds and retails displays, the videos all told stories of Chuck’s diversity, consistency and its bright future as a cultural mainstay. From film and TV to the world of style and fashion, Chuck symbolizes a new generation of youths filled with dreams and desires.
Directed by Karim Huu Do, the “Forever Chuck” film is the crescendo of the campaign, with scenes of rising stars proclaiming bold aspirations: “I want to feel uncomfortable,” I want to “do it for myself.”
As the Forever Chuck campaign highlights the confident and daring spirit of youth, The Chucks still continue to inspire an individual style and a spirit of freedom even at its 100 years. This is a spirit that has defined Chuck Taylor in the past, is still doing so in the present, and will continue to do so in the future.