If you’ve been following closely with Converse, you’ll probably notice there has been some teaser going around about Gorillaz from the past few months and finally, Murdoc the member from the virtual band has announced the name of 3 music artist that will be featured in a collaboration music track. The partnership with Gorillaz will also include a Converse “Three Artists. One Song” original track titled “DoYaThing” featuring Gorillaz, James Murphy and Andre 3000 of OutKast. The free track will be available for download at www.converse.com on February 23, 2011.
Gorillaz are widely recognized for not only creating a new genre of music but redefining the concept of a band. With a unique sound that brought together alternative rock, hip hop, electronic and pop music, the band implemented fresh ideas from their limitless fictional universe and have sold over 15 million records worldwide to date. In 2006, the band won a GRAMMY® Award for “Best Pop Collaboration with Vocals”, for “Feel Good Inc” with De La Soul. Last November, they released the long-awaited “Singles Collection: 2001-2011,” a celebration of a decade together.
In conjunction of the track release, Converse has unveiled four distinct design concepts for the newest footwear collaboration with the world-famous virtual band. Launching in February 2012, the styles from the Spring 2012 collection combine the iconic Chuck Taylor All Star silhouette with the band’s legendary graphic images. Award-winning designer and Gorillaz co-creator Jamie Hewlett has designed exclusive prints incorporating elements from their ground breaking artwork. Each design melds their diverse backgrounds and unique influences to create a revolutionary collection.
Long time fans of the brand, the Gorillaz collection gives the classic Chuck Taylor All Star silhouette an edge with four different looks inspired by the band. The military inspired camouflage print, taken from the cover of their self-titled debut, is the signature design for the collection. The military theme is also featured on a black/brown canvas hi-top shoe featuring an image of their famous Pazuzu character. The lining of both designs have an exclusive print featuring a collage of images from their album artwork made specifically for this collaboration. The collection also includes a Chuck Taylor All Star hi-top and oxford shoe with a black and white version of the print on the outsole and the Gorillaz camouflage print in the lining. All shoes from the collection contain a Gorillaz heel tab and hangtag with additional details on the product.