Swedish fashion sock brand Happy Socks recently collaborated with famous American photographer Terry Richardson on a fashion shoot that features the who’s who and coming talent.
The Terry Richardson for Happy Socks campaign consists of a series of 11 portraits presenting Terry Richardson’s perspective on happy socks. Stylist/fashion editor Mel Ottenberg and designer Adam Selman created an impressive series of looks based on Happy Socks’ Chapter #FOUR collection, turning Happy Socks into pants, sweaters, tops, even bunny ears and a bow tie to reflect the personality of each subject. Creative Director Jen Brill brought her impeccable sensibility and vision to the project.
“When Mel and I started discussing the wardrobe, we both wanted a bunch of different pieces to be able to pull from when we were at the shoot. Almost a sock- inspired collection,” says designer Adam Selman.
Launched in 2008, Happy Socks is currently sold in over 50 countries, across every continent. The brand’s recent partnership with United Legwear Co. has allowed Happy Socks to continue to build its retail base in the U.S. market, serve its existing customers more efficiently, and develop its long term goal of being the number one fashion sock brand in the world.
“We are so excited to be working with Terry because of his iconic fashion photography,
hip following of trendsetters and cultural influencers, and his own personal cool factor,” said Isaac E. Ash, President and CEO of United Legwear Co., the exclusive U.S. licensee for Happy Socks.
“The campaign reflects much of what Happy Socks is all about: playfulness, unexpected pops of color, amazing patterns, creativity, and fashion. I’ve been in this business for 20+ years and it’s rare to see this kind of excitement happening around socks. Happy Socks is all about having fun, and Terry’s campaign, featuring apparel and accessories made from legwear, shows that we can all have fun with socks!”
Happy Socks is available at Actually.