This festive, Heineken® celebrates the season of giving at the heart of the central business district by giving out beers in exchange for a gift featured on their Gift-o-Rater site.
Through social media, local personalities, Audrey Goh, Daryl Aiden Yow, Nicole Chang Min, and MediaCorp artiste Shane Pow, rallied friends and supporters to bring gifts to the Heineken® Happy Returns Pop Up where gifts collected will be donated to charity in Singapore. Heineken® will be donating SGD10,000 to the charity nominated by Daryl Aiden Yow, Action for AIDS, who invited the most number of people to support Heineken® Happy Returns.
“Instead of returning a gift or exchanging it at the store, we are rewarding our consumers who bring in their gifts for a beer on us. We will in-turn donate the collected gifts to local charities who may need them,” adds Venus Teoh, Marketing Director for Asia Pacific Breweries (Singapore) Pte Ltd. “This is the season of celebrations and it is really heart-warming to see so many consumer pop by at the Heineken® Happy Returns Pop Up these 2 days for a good cause.”
Christmas E-gifting Promotion
No gifts for exchange? Fret not! Heineken® is running an exclusive promotion on the new Christmas E-gifting site http://festive.giv.one where consumers who purchase at least S$150 worth of qualifying Heineken® Products in a single transaction can redeem for one Heineken® Limited Edition Cooler Box. Consumers can also choose up to 2 delivery locations. They can also enjoy $5 off with Gift Code: MERRY5.