Hennessy V.S.O.P Privilège will celebrate its rich legacy and individuality in a new collaboration with Milan-based artistic duo Carnovsky, for its 2016 Hennessy V.S.O.P Privilège Limited Edition. The launch party in Singapore nightspot F Club had innovative lighting concepts that brought to life the psychedelic design of the limited edition by Carnovsky.
Party-goers indulged in refreshing Hennessy Art of Mixing long-drink cocktails from the bar along with captivating contemporary mixes and electronic-heavy tunes from international DJ and producer, DJ Slick from Germany, DJ Sherpa from Portugal, and Singapore’s very own DJ Reiko. The long drinks available at the party were unique concoctions created using the Hennessy V.S.O.P Privilège, including the fresh Hennessy Apple, sweet Hennessy Berry, light Hennessy Citrus and The Hennessy Soda.
The perfectly-balanced Hennessy V.S.O.P cognac was created in 1818 as a special order for the future King George IV of England. For eight generations, Hennessy Master Blenders have ensured that V.S.O.P Privilège retains its distinctive identity in the world of cognac. To mark this creation, Hennessy celebrates limited editions of V.S.O.P Privilège with esteemed artists each year, including acclaimed British graphic artist Peter Saville, in 2014 and 2015.
The 2016 limited-edition design narrates Hennessy V.S.O.P Privilège’s mastery through the illustrative red, blue and green concept of Carnovsky’s signature “RGB Project”.
Carnovsky’s pioneering “RGB Project” has placed the duo at the forefront of the contemporary design scene. For Hennessy, this collaboration marks the first venture into the realm of virtual animation.
Artists Francesco Rugi and Silvia Quintanilla founded their Carnovsky studio in 2006 and crafted an aesthetic that blends 17th century illustrations with the “RGB Project”, a digital technique named for the virtual world’s primary colors: red, green and blue.
The design for Hennessy V.S.O.P Privilège Limited Edition by Carnovsky began with a visit in Cognac, the historic origin of Hennessy. From the Maison’s archives, Carnovsky sourced a variety of patterns illustrating the fundamental elements of cognac making – sun, earth, grapes, and water – as well as symbols representing Hennessy mastery, such as its coat of arms or the compass.
Carnovsky then projected Hennessy’s story into layers, rendering it in “RGB” – Red, Green and Blue overlays – to illustrate the origin and spirit of Hennessy V.S.O.P Privilège. In their entirety, the overlays coexist harmoniously to the naked eye, but these three narrative layers reveal the hidden stories beneath when viewed through a coloured filter:
- Red: Symbolising the solar and lunar energies involved in creating V.S.O.P Privilège, the red filter highlights the time required to mature eaux-de-vie. The flowing fountains conveys the natural force of water and is also a symbol for The Charente river, which was essential to cultivating grapes. Hennessy’s mastery of craft and the precision of its savoir-faire are symbolised by the Hennessy family coat of arms and a compass, which also signifies the expertise of the Hennessy Tasting Committee.
- Green: At the origin of V.S.O.P lies nature and its fruits. In this layer, nature’s abundance comes through in vine shoots, the leaves from antique V.S.O.P labels, the grape and the mighty oak used to make barrels for cognac aging. Floral embellishments convey the finesse and elegance of V.S.O.P Privilège.
- Blue: The dreamscape of a sensorial journey and the experience of tasting V.S.O.P Privilège are represented by a sailing vessel. A crown nods to the Prince Regent – later King George IV – whose order in 1817 led to the creation of V.S.O.P Privilège. A cornucopia signifies the symphony of flavors in V.S.O.P, while wings represent the evaporation of eaux-de-vie known as “la part des anges”, or the “angels’ share”.Each V.S.O.P Privilège Limited Edition gift box contains an illustrated leaflet and colored filters to enhance consumers’ experience of the Carnovsky concept for Hennessy.
- The 2016 Hennessy V.S.O.P Privilège Limited Edition by Carnovsky miniature edition will be available for purchase in Singapore at selected Giant stores; namely at The Grandstand, IMM, Parkway Parade, Pioneer Mall, Loyang Point, Suntec City and Tampines. Availability of this special edition in Singapore is only while stocks last.