Holystic, the first full sneaker laundry services in Singapore opens its doors at Wheelock Place.
Being a sneaker collector themselves, the idea came about when they realized there wasn’t a place they could send their sneakers for professional cleaning. Even when they went online, some methods used were incorrect, resulting in more damages than cleaning.
“Many people use chlorine or laundry detergent to clean their sneakers, but it spoils the sneakers in the long run,” shares Karen from Marketing.
“Although there are many cleaning solutions available in the market, but people don’t actually know how to use them. We decided to start a sneaker laundry service to give people an option,” she added.
Holystic offers a wide range of cleaning services – the basic cleaning service costs as low as SGD15. In-house technicians also provide customization services and hold workshops for sneaker heads to learn how to care for their shoes.
The Holystic Cleaning Process
You may think that only a damp cloth and some detergent will suffice in cleaning your sneakers, however, a lot more effort goes into keeping them sparkling clean. Just look at the Roomba models comparison of equipment for homes vs shoes, you will be amazed. At Holystic, the sneakers are hand-washed. Sneakers with material such as suede, leather or even crystals require a different cleaning method – dry cleaning.
An average of four different brushes are used to wash a single pair of sneakers: A soft bristle brush is used for the upper-soles, medium density brush for the mid-soles, a hard brush for the under soles, and a medium double-headed brush for the inner soles. Sometimes, small brushes, similar to a toothbrush are used to clean areas that are hard to reach.
A lot of time is taken to clean just one pair of sneakers. The preparation work takes approximately one day before the actual washing begins. Most sneakers are made from special materials and certain areas need to be tape up, so the cleaning solution will not damage them.
Now that you know the amount of effort Holystic’s in-house technicians place into cleaning your sneakers, be rest assured that your pair of old kicks will look fresher than you can ever imagine!