FURLA unveils its new S/S 2017 campaign, shot by Gregory Harris under the artistic direction of Fabien Baron. The images feature a very elegant, modern woman; strong and authentic with an effortless allure. The ads were shot in a minimalist studio in New York, set against a clean backdrop of vivid colour, for a collection full of graphic impact. Joyous, captivating and colourful, FURLA is the essence of vitality, with an optimistic spirit melding energy and passion.FURLA’s S/S 2017 collection is a magnificent tribute to a journey of boundless discovery, expressed in a harmonious lineup of varied shapes, materials and decorative details. Every piece is unique with its own special design, an icon of Italian design and craftsmanship that effuses a sense of exquisite luxury, bold charm and a touch of wit.
Field Of Imagination Spring/Summer 2017 Jungle Capsule Collection
In a contemporary urban metropolis, FURLA dives into an unexpected corner of lush green, filled to the brim with flowers, colours and animals who bring the S/S 2017 collection to life.
FURLA Metropolis Jungle features the faces of six of the animals that populate a fantastic forest of prints, where each creature represents a specific characteristic: there is the elegance of the panther; the strength of the lion; the intelligence of the monkey;
the zany irony of the zebra; the confidence of the wolf and the joy of the parrot.
The FURLA Vittoria bucket bags, which are simple and elegant, are available in calfskin with brightly coloured prints representing FURLA’s imaginary flora and fauna. Their sinuous prints create a pleasing contrast with the bags’ clean lines and designs.
The dynamic, multifunctional and incredibly soft FURLA Icaro backpacks are the perfect accessories for adventure, whether in
faraway lands or in the middle of the city. They can be easily transformed into a hobo style with a simple switch of the closing mechanism.
The Poetry Of Everyday Wanderlust Spring/Summer 2017 Men’s Collection
The S/S 2017 men’s collection is developed around three product families, each of which represents a stop on the FURLA man’s imaginary quest.
In the Leisure series of bags, each accessory features a special, iconic blue detail. The Icaro backpack in hammered calfskin is a standout piece and the ultimate emblem of travel. It is an indispensable travel companion designed to adapt to the body’s movements, as well as to the individual style of the man wearing it.
FURLA has devised the Business line for everyday use at work and out and about in the city. With their clean, simple and well- structured lines, these bags are also available in an ostrich pattern. All share an unusual feature: a strap made of rope.
It is a singularly poetic detail, evocative of a great journey that lives on in memory. The bags are designed to be filled with experiences and stories, which are perfect for any international foray.
State Of Mind Spring/Summer 2017 Women’s Collection
In this collection, strength and beauty appear as clashing forces which nevertheless meld and complement one another. These seemingly incongruous concepts are the inspiration underlying FURLA’s S/S 2017 women’s collection. The uniqueness of every experience, the inner wealth that is gained through travel, the euphoric feeling of discovery, all come to life in a line-up that plays extensively with shapes and materials. This is a collection that emphasises detailed embellishments, with a masterful use of embroidery, lace, laser-cuts, and prints on lighter-and-more-supple-than-ever leather. All of these accessories were designed to follow the wearer’s natural movement. Tassels, fringe and knots are intertwined like memories, highlighting each product’s artisan touch while also revealing the best modern leather-working techniques.
The newest it-bag of FURLA’s S/S 2017 Women’s collection is the Amazzone bag. It is a shoulder strap bag designed like a portable trove for storing treasures collected on this boundless journey. The bag features smooth edges, and comes in three different sizes: mini, small and medium, with practical handles in addition to the strap.
This season, the iconic FURLA Metropolis features an array of cultural references tied to international travel, from tribal- influenced floral prints on leather to the embroidery of the Girandola line, as well as the all-over Vergolino, which is a type of
precious woven textile.
The collection also puts significant emphasis on backpacks, travel totes and reporter bags: these are accessories for people on-the-go. The tote bag dominates the line-up, from the classic, streamlined Aurora, available in an animalier version, to the new Lucky, a minimalist-chic handbag with stark, elegant lines, metal details and micro studs.
The new Vittoria captures the collection’s contemporary flavor: it stands out for its sliding handle, which is made of Vit.Fleu Soft – an even more delicate version of the classic Vit.Fleu vegetable-tanned leather – and slips easily into the bag’s main compartment.
Brilliant citrus colour fairly explodes on the saffiano leather of the Stacy bucket bags, which are available in a new, laser-pierced calfskin in the S/S 2017 collection. Stacy is the most joyful bag on FURLA’s journey, simple, yet also spirited and youthful in appeal. It can be personalized with new spring charms: hearts and stars decorated with fringe, as well as a range of fun travel souvenirs.