In 1916, Keds, created an American Classic Original: the first shoe with a soft rubber sole, so comfortable and quiet you could ‘sneak’ up on your boyfriend. This original sneaker, called “the Champion”, has remained a style icon for over 90 years. From movie stars like Audrey Hepburn, Marilyn Monroe and Jackie O, artists and tennis pros, to first ladies and beatniks, just about everyone has walked, skipped or jumped in a pair of Keds.
Today the quintessential brand in the realm of classic basic sneakers, a new generation has discovered the Keds brand. Inspiring a collective spirit of the new American style, youthful optimism, collaboration, contribution and togetherness, American was founded on the premise of creative possibilities, and Keds is the canvas to help you discover and create your own.
The Women’s Spring 2012 collection gets its inspiration from The Great Gatsby. Inspired from Jazz Age styling with simple classic stripes and bold timeless plaids, vibrant colours and a tailored flair are showcased in the collection.
50’s and 60’s era poolside soirees are the inspiration for a theme based in print, and a by-gone era of glamour and style. Bold and bright colours take center stage to brighten up basics and add classy details to sandals. Classy textiles get a wash of shine and natural fibers weave in some sparkle in this season’s collection.
Adding in new rope bracelet wrap in natural and colours, the new Jutes combines elements of nautical and playfulness for a relaxed yet trendy look.
Keds Spring 2012 Women’s Collection will be available at selected Royal Sporting House stores from March 2012. Prices start from SGD$49.