Wouldn’t it be awesome if you could set up a business with your friends and simply do what you like? This dream came true for the folks from Laced who founded their street boutique in 2006 based purely on passion.


Laced is a one-stop lifestyle boutique in Brisbane specialising in clothes, kicks and toys. The team of friends has also added an espresso bar to their arsenal and basically built a dream business around their personal lifestyle. Check out how they make it work!


This video is made for the Puma Social Teammates Series.  

Video and Direction: Damian Kane for ACCLAIM
Production Coordinator: Vincent Tang for ACCLAIM
Music by Gonzo