For Autumn 2017, Lacoste has given carte blanche to the duo of graphic artists Mathias Augustyniak and Michael Amzalag, alias M/M paris. Felipe Oliveira Baptista, Lacoste’s artistic director, had been dreaming of combining the iconic crocodile with the talent and the very special world of these two artists. “I admire their work, which I find very personal and rich. I like the alchemy which takes place between their freedom of tone and the strictness of their creations,” he explains.
For three decades, M/M paris has embodied the best there is in the field of signs and visual identity. Among the most innovative designers of their generation, the pair have marked the era with their artistic creations based on thinking which is always profound and often political.
The alphabet is undoubtedly the favourite area of expression of Mathias Augustyniak and Michael Amzalag, who have had fun redefining the outline of the brand name from “A to Z”. Graphically redesigned according to the geometry of the letters composing the brand’s name, the L stylises the crocodile’s tail while the E represents its open mouth.
For the limited edition, the famous French graphic studio has dreamt up a “days of the week” version of the unisex polo: 7 letters for LACOSTE and one outsize letter for each of the 7 polos always emblazoned with the embroidered word LACOSTE. A heather grey or plain black hoodie and a graphic poncho combining the alphabet print and the M/M (Paris) print complete this limited edition. The added accessories are a pair of white L.12.12 sneakers decorated with the LACOSTE patch and fitted with a red sole.
This collection will be available from 15th November in the following Lacoste stores: Paragon, Wisma Atria and [email protected] (only carry footwear)