Lee Cooper paraded its Summer 2012 Collection down the runway in the Lee Cooper Summer Show at Avalon on 18 April 2012. This electrifying fashion show flaunted the best of the brand’s apparels for the season.
Lee Cooper’s latest collection draws on new British folk and Indie music influences, with a strong seasonal look that has a softer edge to its fabrications and styling. Staying true to the brand’s roots in London’s East End, the summer collection is inspired by the its trend of free festivals with music, film, arts and crafts in a fete-like setting. What better way to get you in the mood of having a field day?
Exuding an edgy twist, the assembled look is fun and colourful, mixing a modern grunge festival look with Lee Cooper’s signature style.
On top of the fashion show, there were video screenings of the work behind the Lee Cooper Summer 2012 Collection and a short fixed-gear cycling video filmed in Singapore that features riders owning the street in true blue Lee Cooper fashion. Guests were also treated to party at Hollywood super club Avalon till late.
The Lee Cooper Summer 2012 Collection is available at all major department stores (BHG, Metro & OG) and Lee Cooper boutiques at Jurong Point (#02-12), Queensway S.C., #01-24 & VivoCity, #02-58.