Check out Singaporean visual artist Luthfi Mustafah aka The Killer Gerbil being featured in Lee Jeans ‘The City is Mine’ campaign.
This campaign ties in with Lee Jeans’ new clothing line geared towards cycling in the city. Dubbed ‘Urban Riders’, the classic cowboy jeans company moves from horses to bicycles, and with that the focus is on functionality geared towards cyclists rather than the all out ruggedness expected from a pair of denim pants back in the day. The garments feature waterproof zippers, reflective inseams, pockets for mobile phones as well as numerous other touches that move at the pace of the modern day rider.
The Lee Jeans ‘Urban Riders’ range is available now at the Lee Store, #03-67, Jurong Point, Singapore.