Officially throwing open their doors earlier this week, new designer boutique MYthology offers ladies a range of independent labels, some of which not previously available in Singapore. Said owner, Apsara Oswal, “A luxury brand is not about having an exorbitant price tag. Luxury is about using the highest quality materials.” And indeed, she has.
Apsara Oswal, Founder of MYthology
Step into a soft blend of colors amid cloudy lights that illuminate the subtle background to bring out the vibrant contrast of their range of statement evening pieces. Clear wall fixtures give out a floating vibe to contribute to an ethereal experience while luxurious velvet drapes lead to a cocoon where guests can view MYthology’s exclusive evening wear collection—currently an Indian collection inspired by Diwali (festival of lights) by designer Nikasha.
Carrying independent labels from Asia—think Indian, Indonesian and local designers that change every two months, this fashionable space offers unique women’s apparel and jewelry. Personally handpicked, Oswal hopes that these distinctive pieces will encourage women to be more adventurous in their dressing—reflecting their personality and lifting their mood.
Revealing a fresh and exciting collection, MYthology displays timeless yet experimentally chic designs by talents across Asia’s fashion scene—using only premium quality materials. One of the unique brands stocked is TOTON, an up-and-coming Indonesian label that mixes traditional Indonesian artisanship with modern wearability to exhibit edgy and exotic pieces.
Other brands like Nikasha—the only Indian brand to be retailed at Macy’s, brings you bohemian vintage pieces like turquoise and coral chiffon flowing dresses, and local designer Dresstronomy (previously only available online) showcases designs that are minimalist yet intricate. Elegant and sensual, Pooja Kapoor is another designer to watch out for—soft flowing dresses with textured shades of color that blend together evenly, further enhanced by light embellishments.
Designers currently on display include the likes of TOTON, Nikasha, Eina Ahluwalia, Rahul Mishra, Payal Khandwala, Arpan Vohra, Pooja Kapoor, as well as local designers NAO, Dresstonomy and Hasina.
88 Club St., 6223-5570, www.my-thology.com. Open daily 11am-9pm.