Martell VSOP has launched a new limited edition bottle called La French Touch Limited Edition by Etienne de Crécy, adding the House of Martell’s underlying French legacy to the typically local expressions of the party.
Embodying the creative collective energy of La French Touch, a French trend in the musical and artistic movement, now an international reference, the bottle expresses the vibe of contemporary club culture as envisioned by Martell VSOP in partnership with celebrated veteran electronic dance music DJ and visual artist Etienne de Crécy. The limited edition, which bears De Crécy’s signature designs, incorporates neon lights to create an electrifying presence.
La French Touch Limited Edition by Etienne de Crécy was stylishly unveiled at the Club Neon party in early November, under the direction of creative collaborators Rapper ShiGGa Shay and henna artist Tiffany Tan. The party embraced the bodacious themes affiliated with Singapore’s traditional night entertainment establishments that dot the city. Party-goers also enjoyed other aspects of vernacular nightlife such as the backstage of a cabaret, a karaoke-themed room, live band and beatbox performances and a game of dice co-mingle with the neon installations to complete the experience.
From now till 31 January 2016, the bottle is available at selected nightlife destinations such as Zouk, FClub, Trace, Taboo, Match, The Pump Room, 1-Altitude, Sonar, Grand Hollywood, Asia Boutique, Planet and Shanghai Dolly.