Michael Phelps, as we all know, is the record-breaking Olympian swimmer with the most golds in history. You’ve seen him doing his ultimate best under water, and celebrating his well-deserved wins above water.
But, what about the moments in between? From the pain and frustrations of training to the brutal recovery rituals he has to endure, we get to see a different side of Phelps — a darker side — in Under Armour’s Rule Yourself film.
With the tagline “It’s what you do in the dark, that puts you in the light”, the Rule Yourself campaign honours the commitment to the 24/7 grind that each athlete pushes through, in order to perform when their moment in the spotlight comes.
For Phelps, who will be competing on the world’s stage this summer in Rio de Janeiro, “it is the work he puts in behind the scenes that truly defines his quest for greatness, despite Michael’s visibility in the public sphere,” says Adrienne Lofton of Under Armour.
“Under Armour has been a longtime partner of mine and truly understands the ins and outs of my training,” said Phelps. “Being a part of this campaign before heading into competitions this summer is an unbelievable honour; it speaks to not only the work that has gone into my career, but also the love for my sport that makes the sacrifices and challenges everyday worth it.”