New Balance 3090, NB IONIX


This Fall 2012,  Boston based New Balance introduced an edgy and aggressive running shoe, the New Balance 3090, called NB IONIX. Slightly unexpected, totally bold, and 100% high performance, the NB Ionix running shoe boasts a distinctive design and delivers technical superiority.

A new addition to the highly successful Minimus category, the NB Ionix features a lower heel to toe drop that offers a more natural stance for runners transitioning down to minimalist running. Much is made of what goes into shoes, but with genuine innovation and inspiration the New Balance 3090 is made truly great with what has been taken away. Inspired by the geometries of a molecule, the 3090 with Ionix technology removes some material from the midsole to create a lightweight everyday running shoe with a plush, underfoot feel with enhanced flexibility and comfort. Weighing in under 7 ounces, this shoe looks and feels so great that you may just extend your daily run by a few blocks—or by several miles!

• Innovative REVlite midsole provides premium responsiveness and durability at a 30% lighter weight than other foams with comparable performance
• Synthetic/mesh upper provides lightweight comfort and support
• Welded seams, a no-­‐sew material application, reduce weight and prevent chafing
• NB Minimus is a whole new approach to footwear, a place on the spectrum from barefoot running to the traditional maximum-­‐cushioning running shoe. Inspired by Good Form Running and designed to be worn with or without socks. With only a 6mm drop from heel to toe, as little as a third of that of a traditional running shoe, the NB Minimus collection holds a world of discovery for neutral runners; additionally, Good Form Running teaches methods of improvement for those seeking to conquer gait issues

A stylish, distinctive yet functional shoe, NB Ionix delivers a bold design, a flexible outsole and distinctive upper details. The shoe features a unique style and a compelling cosmetic for a high performance running shoe. From its molecular design inspiration to its ultra-­‐lightweight silhouette, the shoe is well-­‐ rooted in performance while also appealing to the aesthetic instincts of the consumer.

The Minimus Ionix 3090 is retailed for $155.00. Available at all New Balance Concept Stores and authorised retailers.