Global athletic leader, New Balance, opens its newest store at Paragon, Singapore. The store, located at Paragon #04- 13/14, showcases the brand’s manifestation towards innovation, evolution and everyone’s desire to dream and push forward
Featuring women’s and men’s running, training, football, kids and lifestyle selections, the new outlet brings with it a progressive fresh look, taking cue from the contemporary urban lifestyle, while staying true to its 110-year heritage and legacy that is rooted in performance and athleticism. Shoppers are led into an interactive and immersive experience of the brand, welcomed by dynamic visuals and a truly unique active and performance driven environment.
Making its mark on the digital front, New Balance also equipped its newest store with the latest in technological innovation. The store gallery features the Stride I.D. and Stride I.D. Track system. This state-of-the-art 3D foot scanner captures foot sizes in seconds and the image is then used to determine the best-fitting New Balance footwear. Once customers are scanned into the system, they can access their 3D data online and their data is integrated into New Balance’s gait analysis app, Stride ID. This system will ensure that the wearer will have the perfect pair of New Balance shoes to fit their exact needs and lifestyle.
Added to the stores new concept is the brand’s iconic ‘Made in US and UK’ collection, New Balance’s selection of premier custom-made sneakers. Hand- made by talented figures directly from its factories in the United States (U.S) and United Kingdom (U.K), these kicks demonstrate the pillars that underpin New Balance’s brand ethos – quality and craftsmanship, and uniquely mirrors the culture and individuality of its origins.
“The new technologies will allow customers to make more informed decisions when choosing a suitable pair of New Balance shoes to ensure maximum comfort and at the same time, reduce the chances of running injuries. We only want the very best for our customers,” said Chee Ling, Assistant Marketing Manager, New Balance Singapore.
To further commemorate the launch, it will also be the only New Balance experience store in Singapore to carry the Tier-1 574 Sport series, a limited- edition release of the brand’s contemporary take on the iconic, off road running silhouette for today’s modern, style-conscious consumer.
The store is purposefully cross-merchandised to offer head-to-toe brand looks for consumers. The Innovation Area features the brand’s newest innovative performance product while the Lifestyle Area showcases the brand’s fashion-forward and heritage running offerings. New Balance Paragon will also be the launchpad for more exclusive launches in the future.
“We are excited to have New Balance join Paragon and is confident that this new addition will bring a different depth and dimension to Paragon’s Athleisure focused Level 4.” said Mr Tan Poh Seng, Deputy General Manager, Paragon.
New Balance experience store at Paragon, Singapore is open Monday – Sunday from 11am to 9.30pm.