Introducing the NIKE+ technology that measures jump height, ‘hustle’ of every basketball player, and evolves training into a fun, game-like challenge. Two new experiences connecting digitally enabled footwear with interactive mobile applications that together deliver a revolutionary sport experience.
First unveiled for running products in 2006, NIKE+ has grown into a community of six million digitally connected athletes and is set to expand with the recent launch of the Nike+Fuelband a wrist-based device designed to track everyday activity.
The new Nike+ Basketball experience breaks down the user’s game to deliver information and measurement, which in turn provides motivation. Nike+ Basketball measures how high, how hard and how quick players play each game.