In light of one of the world’s greatest sporting events, Nike launches the ‘Find Your Greatness’ campaign. The core of it lies a powerful message to inspire anyone who wants to achieve their own moment of greatness in sport, even as the world focuses on the best of the best.
For once, the spotlight shines on regular folks and glorifies their personal achievement in sports. Greatness ain’t that exclusive.
The centrepiece of the campaign is a ‘Find Your Greatness’ film that shows everyday athletes from around the world training, playing and competing. It is not just the championship athlete or record breaker that aspires to push their limits. It is also the everyday athlete who strives to excel on their own terms, to set and realize personal goals and achieve their own defining moment of greatness.
The campaign is elevated by a global Twitter #findgreatness promoted hashtag to ignite conversation around how athletes everywhere find their own greatness.
“The idea behind ‘Find Your Greatness’ is simply to inspire and energize everyday athletes everywhere to celebrate their achievements, participate and enjoy the thrill of achieving in sport at their own level,” said Greg Hoffman, Nike VP of Brand Design & Communications. “Nike’s co-founder, Bill Bowerman said, ‘If you have a body you’re an athlete’ and that’s a really compelling insight for all athletes as we celebrate great sporting moments this summer.”
At the end of the day, while every athlete defines their own goals and success, they are all connected by a unifying sense of what greatness could be to them.
Nike.com/gameonworld is motivational hub for athletes to share their progress and success through social channels