For some people, being healthy is not so easy. Before you proclaim, “Just go for a run, damn it!”, know that we aren’t talking about clocking 150 minutes of physical activity a week or even making an effort to ask for brown rice when you order chicken rice — we’re talking about fulfilling three meals a day and the daily intake of nutrients.
Bogged down by a myriad of issues, such as low income, disabilities and even a busy and inflexible schedule, there are people and families who are unable to care for their nutritional needs. BoxGreen, a for-profit social enterprise known for their healthy nutty snacks, understands this fully — which is why the online business chose a BAMGAM (Buy a Meal, Give a Meal) formula to offer a solution.
Their main beneficiary is Willing Hearts, the volunteer-based non-profit soup kitchen that now prepares, cooks, and distributes up to 5,000 meals daily. For every box of healthy nutty snacks delivered, BoxGreen donates a meal through Willing Hearts. This way, you snack healthy, and make sure others have a chance at being healthy, too.
We talk to Alisa and Andrew from BoxGreen about their partnership with Willing Hearts.
Before we get into your #DoGood efforts, tell us more about your crazy, healthy nuts!
Consumers are more mindful about what they put in their body now, so BoxGreen gives snackers a long list of nutritional snacks, complete with nutritional information and easy to understand labels. It’s much better than being swarmed by a selection of random (and potentially unhealthy) snacks on the shelves!
Where do you guys get your nuts from, and how do you choose the variety?
We source our nuts mainly from US and Australia, and we have an in-house nutritionist who works alongside a tastemaker to create different variation of snacks. We take in the data and feedback from our customers, and are able to tweak and adjust our snacks easily.
Why did you choose Willing Hearts to be the main beneficiary of your BAMGAM programme?
We’re in business to snack good and do good at the same time. The premise is simple, but the potential to help others is huge. Andrew and I have personally volunteered at various food-related organisations, and Willing Hearts stood out because the founder, Tony, is a man with a big heart.
He is focused on his mission to deliver meals every day, and we’ve seen the place grow from a small kitchen delivering 200 over meals to the facility serving over 5,000 meals a day. BoxGreen has delivered over 70,000 packs last year — it goes to show just how significant every purchase is!
What do you guys do at Willing Hearts?
We take our visits to Willing Hearts as a team building activity, so we have fun and do good at the same time. We wash and prepare the ingredients, cook, pack and deliver the meals in van so we are pretty comfortable knowing that every dollar put into Willing Hearts actually gets turned into a proper meal that benefits someone.
Who are the people you meet at Willing Hearts?
You get a good mix of young students to adults and retirees. Cab drivers also pop by to help out with the deliveries every day. We all wear our BoxGreen shirts with pride, and we’ve had people ask about our company and even praised us for taking time off to do some good!