OREO today launched the OREO Dunk Challenge in Singapore. The latest installment of the brand’s Wonderfilled platform will roll out to over 50 countries by July 2017. The goal of the OREO Dunk Challenge is to invite fans from all walks of life to join in and relive the happy moment of dunking cookies in milk.
OREO biscuits and milk have gone together for more than a century. However, more than just a delicious pairing, dunking an OREO biscuit in milk has always been a way to create a playful moment that reminds fans how extraordinary it can be to feel and wonder like a kid. What used to be a daily ‘ritual’ of dunking biscuits in milk before eating it, is now a great way for anyone who wants to take time out of a busy schedule to enjoy the simple yet fun activity again.
“OREO encourages everyone from age nine to 99 to relook the world with childlike wonder, and what better way to symbolize this than OREO’s signature dunk ritual,” said Jovena Loon (Oreo Brand Manager, Mondelēz Singapore), “We believe that, when you dunk an OREO biscuit in milk, you’re releasing a bit of childlike wonder from within, and it’s those types of moments that OREO was built on. We’re thrilled to inspire fans globally to dunk OREO biscuits and to inspire more moments of play and wonder in the world.”
The OREO Dunk Challenge will come to life through a variety of fun activations and collaborations designed to provide dunking inspiration. These collaborations showcase new and innovative ways to dunk an OREO biscuit in milk, starting with celebrity dunks by Basketball Hall of Famer Shaquille O’Neal, and International Music Artiste Christina Aguilera.
“Dunking has been in my DNA for years, but it goes beyond basketball,” said Shaquille O’Neal. “I’ve always loved dunking my OREO cookies in milk – it makes me feel like a kid like no other snack or treat. And lots of people will tell you that I love to let my inner kid out, which is why I was up for joining the OREO Dunk Challenge.”
And, of course, OREO is asking fans to show how they dunk their OREO biscuits in milk with the hashtag #letsdunkwithoreo. Starting this April, large-scale retail activations will kick-off the dunking story in-store and at home. To participate in the exciting activities planned for the month of April, fans can purchase any of the vanilla or chocolate flavored OREO biscuits during the promotional period (1st April to 31st May) and SMS the unique promotional code on the original packaging for a chance to win attractive prizes.
The lucky winner of the Grand Prize will bring along three other guests for a fully sponsored 5D4N trip to Los Angeles where they can enjoy an up-close experience with Christina Aguilera. There are also travel vouchers worth SGD$500 to be won, limited to 20 other lucky participants. Simply follow the instructions printed on each promotional pack of OREO biscuits for more details.
“I’m so excited to join the OREO Dunk Challenge,” said Christina Aguilera. “Dunking OREO cookies was a part of my childhood and I am excited to join Shaq in this campaign! I can’t wait to hear of all the different dunks fans will come up with.”
OREO unveils two tasty flavours
In conjunction with the Oreo Dunk Challenge, fans can also anticipate the launch of a new limited edition flavor in May – Dark & White Chocolate. Fans who are unable to choose between the sweeter white chocolate or its less sweet counterpart can now get the best of both worlds with the Dark & White Chocolate OREO. This launch also includes the Peanut Butter & Chocolate OREO, which is sure to entice fans’ taste buds with its smooth and creamy chocolate, coupled with savory peanut butter, making it a great balance of flavor that will have fans finish the entire packet in no time.
To participate in the Singapore OREO Dunk Challenge, click here