The Sport of Fitness Has Arrived! Last month, Reebok celebrated the landing of the Reebok|CrossFit Enduro Box in the heart of Singapore. Located at Syed Alwi Road, the Reebok|CrossFit Enduro Box is built upon a no-nonsense, boot camp-like set-up that offers the revolutionary strength and conditioning programme.
While the term ‘boot camp’ may conjure up an idea of a brutalising disciplinary fitness regime, the Crossfit programme essentially caters to regular Joes and Janes of all ages and fitness levels with the opportunity to change the way they experience fitness. Crossfit stands out because of its flexibility to scale the intensity of the workouts and the emphasis on community support.
Milla Wu, CrossFit Trainer & Spokesperson for Reebok and CrossFit Collaboration, explains, “For me, fitness means to be able to use your body as it is designed. It means training yourself to achieve overall wellness in both physical and mental well-being. It consists of being strong, fast and flexible to have both the mind and the body that can prepare you for anything that comes at you. CrossFit is exactly that. CrossFit is about doing different movements that strengthens muscles, joints, improves motivation, and best of all, you train not only by yourself…you have coaches/friends to support you through this journey.”
“CrossFit is suitable for anyone who wants to become better than they were yesterday. It is scalable in both loads and movements to a various degree of fitness levels. We encourage CrossFitters to have a personal fitness goal to work towards, and CrossFit is able to help achieve that one day at a time.”
This new Reebok|CrossFit Enduro Box will join the global network of more than 3,000 CrossFit boxes in 57 countries in forging elite fitness around the world.
Reebok|CrossFit Enduro Box (Singapore)
Address: 11 Syed Alwi Road, #01-03 Teck Hong Long Industrial Building, Singapore 207629
Group Training Schedule: Monday – Friday (6-8am & 6-8pm); Saturday (10.30am – 12 noon)
Fundamental Class: SGD250 for 2 sessions
Membership: SGD200 per month (depending on schedule and programme)
Contact: email@example.com or 90113167
The partnership between Reebok and CrossFit, which was forged in 2010, is a natural collaboration between two companies that are committed to empowering people around the world to be fit for life. Reebok opened its first Reebok CrossFit box, Reebok CrossFit One, for employees at its global headquarters in September 2010. By doing so, it became a part of CrossFit’s worldwide network of affiliated gyms.
With this long-term partnership, Reebok has embraced the CrossFit community as well. Reebok continues to support CrossFit’s fitness program and the CrossFit community through a number of initiatives and activities including sponsoring the 2012 Reebok CrossFit games, Reebok CrossFit box openings and a footwear, apparel and accessory collection.