Rihanna’s latest duet is no music artist. Featuring PUMA Women’s Creative Director and Brand Ambassador, Rihanna, and Global Sports Brand PUMA has kicked off their first venture with the release of the PUMA BY RIHANNA Collection under Rihanna’s FENTY label.
Under her creative direction, the first collection introduces the PUMA Creeper, a revamped version of PUMA’s iconic Suede silhouette with a lil’ bit of punk and a lil’ bit of rebel. The PUMA Creeper harnesses the music and fashion feel of the revolutionary punk era with PUMA’s deep sporting heritage.
The PUMA Creeper transforms the classic PUMA Suede that was historically made popular by athletes in the 70’s and 80’s, beloved by punk bands, b-boys and skaters and today a style favorite of Rihanna. Upping the ante to the Suede is a platform or “creeper” sole married with a variety of fresh colorways and material combinations. Rihanna also took style advice from Los Angeles-based menswear designer Mr. Completely, to round out the PUMA Creeper design.
Retailing at SGD189, PUMA Creepers will be available exclusively at Leftfoot on 25 September 2015.