Leading sports brand, Skechers, has entered into a new franchise partnership with Trendz 360, a leading distributor and retailer of sports and lifestyle footwear. Together, the two companies are introducing a new Skechers concept store at Suntec City, designed with greater emphasis on visual merchandising and shoppers’ experience.
Furthermore, Skechers launches its Spring/Summer 2018 collection in the stylish, sleek DLT-A range of athletic footwear, and with it, the appointment of popular host and TV personality, Left Profile Artiste Lee Teng, as Skechers Singapore Brand Ambassador.
New Skechers Store Adopts Visual-Oriented Design, Greater Focus on Apparel
Skechers Singapore’s new concept store at Suntec City West Wing, #01-375, is now officially open to the public. Encompassing over 1,900 sqf, the retail space is specially designed by utilising visual images and clear displays to better emphasize and portray the footwear, inviting visitors in with its modern, neat look.
There are dedicated areas for different categories, including Lifestyle, Performance, the kids’ series, as well as the well-loved Skechers YOU and D’Lites collections. To better segment and highlight each segment, different fixtures are also used to highlight specific parts of the store, such as perforated panels for the Lifestyle section and black, vertical bars to create an industrial look for the Performance section.
Furthermore, the new store features the largest collection of fitness and active apparel yet, reflecting Skechers’ increasing focus on the apparel segment. In the future, Skechers will place more emphasis in apparel and is likewise targeting to increase apparel representation in Skechers stores.
Sneakers from the Spring/Summer 2018 collection of Skechers’ DLT-A series (SGD129) come with air-cooled memory foam technology and includes a super lightweight shock- absorbing athletic midsole signature to the D’Lites series. It has a knitted upper and futuristic wavy line designs on the outsole, scoring points for its sporty style and comfort.
Available at Skechers concept stores in Tampines 1, Jurong Point, NEX, Parkway Parade, Causeway Point, VivoCity, Jem, Bugis Junction, Ngee Ann City, ION Orchard, Junction 8, Compass One, Northpoint City (South Wing) and Suntec City