Just in time for the festive season, Sup Clothing present you their Holiday Collection 2011. Apart from all the endless fun parties organized by them through out the years, these boys are here to remind you that they still mean business and keeping it street. It’s pretty exciting to see them coming out with a new collection and we sense there’s more to come, we had a chance to catch up with them and asked what’s up!
Hi Sup Clothing, it’s great to finally see you guys coming out with a new collection, why the long break?
Thank you, we are as excited as you are! Last year, our business model changed slightly to cater to the demand in haji lane, meaning we had more brands in store such that we have almost everything from head to toe in store. Another thing was that we didnt want to just create any collections just because we "have" to. This holiday 2011 season was planned in the way i would say the most proper collection.
Awesome! tell us more about this collection?
This collection i would say was well conceptualise by our team such what we want people know that we have our own culture/lifestyle apart from doing the store, having beers while working, attending shitty events and parties etc etc. Hence, derived from "STAY YOUNG, LIVE FREE". The way we want to show is by having original graphics, with each design having a simple message or meaning that when our consumers buy it, people can identify and know that they can relate the graphics to our store, us(each and every single one in SUP) if our path ever crossed. This season we also try to incorporate "Haji Lane" into some of our graphics, and i would believe that you will see more of it in the coming collections. This lane is really important to us, with our store, the people here, our customers. You can say we actually love and hate this lane.
Congratulations on your recent collaboration work with Staple Design (NYC), will we be seeing any exciting things from you guys in future and what can we expect?
THANK YOU, THANKS TO STAPLE DESIGN, JEFF STAPLE, NICO and WATERSEDGE, SAB, JEFF, ANDY, you guys have been amazing to work with! We are looking to work with different companies next year, but we cannot reveal it, keep checking our site or our social media page! Our main focus for next year would be to introduce more bands, that we feel would suit our store and not for the masses. We are working towards to make our store more lifestyle. Next year, you will definitely see SUP in house brand being more consistent, we will keep churning out good design with affordable prices, which i feel that it should always be that way forever.
Thanks to Jacky & Jackson (Sup Clothing) for giving your time off and having to answer these questions, we wish you much happier and a prosper years ahead, till then. Support your locals!
Sup Clothing Holiday Collection 2011 is now available at Sup Clothing (34 Haji Lane, S189227)
Contact: +65 62979384
Photos by Sulhan S (NookMag)